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Kim Kardashian Is Holding an Open Casting Call for Her Next KKW Beauty Campaign


So far, Kim Kardashian has basically been the sole marketer, seller, and promoter of her beauty line KKW Beauty. But that’s all about to change. On Tuesday, the company announced via Twitter that it will hold an open casting call for its next beauty campaign. If you’re a woman who’s 18 or older (there’s no maximum age limit) and located in the Los Angeles area, Kim wants to see you. “Calling all faces!” the announcement begins. “We are excited to announce an open casting call in the LA area for several upcoming KKW beauty campaigns.” To apply, all you have to do is send your social media information and a few makeup-free, unretouched images to the email address provided.

Kim recently launched gardenia-scented fragrances and Ultralight Beams highlighters, and has also teased upcoming lipsticks and lipliners. She’s also said that concealers are definitely in the pipeline. So who knows which products Kim plans to show off in these new, crowd-sourced campaigns—the lucky winners could be dipped head-to-toe in some totally new product for a shoot similar to the one she released for her highlighters.

The fact that she explicitly called out that there’s no age cap for the shoot is especially intriguing, given the ongoing conversations happening lately around ageism in the beauty industry. But not everyone is thrilled with the posting. Some fans called out the fact the casting is aimed only at women in the post’s comments. “There would be a lot of men who are in the beauty world who would love to do this,” one user said. “@jamescharles deserved the right to try ok bye,” another commented, referring to James Charles, a YouTube beauty guru, CoverGirl representative, and noted Kardashian stan.

Earlier this year Kim also put out a call to beauty fans to apply to be part of her glam squad via her new reality TV show Glam Masters. But instead of asking for models, Kim’s casting announcement asked for beauty bloggers and makeup artists to apply. And clearly, she found a good batch, because the show dropped a glitzy trailer last week and is set to hit the air on February 28. Perhaps one of the new KKW models will pull double duty as a model for the show?

Related Stories:
–Kim Kardashian Addresses Allegations of Blackface in KKW Beauty Promos
–Kim Kardashian Covered Her Naked Body in Glitter for Her New KKW Beauty Launch
–Kim Kardashian’s Perfume Made Literally $10 Million Dollars in One Day





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Dana Nessel Campaign Ad for Michigan Attorney General Takes On Sexual Harassment


What a week. Doesn’t it already feel like Harry and Meghan announced their engagement 100 years ago?

After starting Monday off on such a happy note, the news cycles that followed have continued to focus on the sexual misconduct reckoning that started with Harvey Weinstein and show no signs of slowing. It’s important, obviously, and I hope it continues. But as a woman, it also weighs heavily on my spirit.

Never did I think the pick-me-up I so desperately needed would come in the form of a campaign ad from Dana Nessel, who is running for Attorney General in Michigan. But in 2017, up is down and anything is possible. I know what you’re thinking because I was thinking it too: “2018 campaign ads already? The midterms are so important but can’t we at least get through the holidays first?!?” But that’s just because you haven’t seen Nessel’s badass ad yet.

She opens by commenting that if recent news has taught us anything, it’s that more women are needed in office before launching into some 2017 real talk: “Who can you trust to not show you their penis in a professional setting? Is it the candidate who doesn’t have a penis? I’d say so.” This is where Dana Nessel became one of my new favorite people. She cemented her slot by going on to argue that there is nothing wrong with what could become an all-female Democratic ticket for major state offices. PS: Go Michigan!

Nessel then lays out what she will not do: Sexually harass her staff, tolerate sexual harassment in your workplace, walk around in a half-open bathrobe, use tax dollars to silence victims, or join right-wing lawsuits that make it harder to get health insurance.

And the kicker? She totally nails that, too. “Yes, I’m a woman. That’s not a liability, that’s an asset.”

Preach, Dana. Preach.

Watch the entire ad here:

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Reformation Cast Female Leaders in Male-Dominated Industries in Its Latest Campaign


Reformation‘s collection of holiday-ready party dresses is here—and instead of photographing models in the luxe maxis and jumpsuits, the brand cast women who are leaders in a variety of male-dominated fields to front its campaign, bringing a new meaning to power-dressing.

“We’ve always admired like-minded women who get sh*t done and make a big impact in whatever field they’re in,” Reformation founder Yael Aflalo tells Glamour. “So we wanted to celebrate a group of ladies who share that passion for leadership and change.” The cast includes a venture capitalist, a banker, an engineer, and an entertainment and fashion lawyer. Not too shabby.

“I think our customers are already modern women who are on the way to accomplish great things in life, if they haven’t already,” Aflalo says. “But maybe campaigns like this can make them feel inspired to make an impact in this world, and remind them that being smart and successful is super hot. The pretty dress is just a cherry on top.” ‘

All four campaign stars are wearing the brand’s Holiday Collection, which just launched online. The Layley dress, which retails for $248, is modeled by Kirsten, who founded her own venture capital firm.

PHOTO: Courtesy of Reformation

Katy, a banker who works with companies invested in social and environmental causes, wears the Olivine dress, which goes for $278.

PHOTO: Courtesy of Reformation

Kate, meanwhile, the branch chief of operations for engineering “at a certain space agency,” dons the Pleated Maxi dress ($428.)

PHOTO: Courtesy of Reformation

The Jasper top ($98) and Clint pant, $178, are worn by Jamie, who works as a top entertainment and fashion attorney.

PHOTO: Courtesy of Reformation

“Our goal is to design beautiful, sustainable clothing that makes women feel confident, sexy and powerful from the inside out,” Aflalo says. “We do think clothes have the power to make you feel a bit more confident. Power dressing is not as much about what you’re wearing, like a business suit vs a backless dress, but more about how it makes you feel.”

You can shop Reformation’s Holiday Collection here.

See More:

Reformation Is Launching an Affordable Sister Line—and Everything’s Under $150

Victoria’s Secret Angel Lais Ribeiro Reveals The $2 Million 2017 Champagne Nights Fantasy Bra

20 Logo-Heavy Pieces That’ll Make You Feel Like a Street-Style Star

Wait, You Can Now Rent Clothes From Ann Taylor For $95 a Month



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Sephora Cast Its Own Employees for Its Most Diverse Campaign Yet


Gone are the days of homogenous beauty ads in mall windows and on billboards. Sephora just announced its new holiday campaign, and following in the steps of recent inclusive campaigns from Wet ‘n’ Wild, CoverGirl, and Glossier, Sephora’s latest roll-out is its most diverse campaign yet.

For its new Reach Out and Gift campaign, Sephora didn’t only go the “real person” route for the models featured—it dipped directly from a pool of its own store employees (or “cast members” as they’re called) for the first time ever. Over a thousand consultants applied to be in it, Racked reports, and the final 10 includes everyone from a Muslim immigrant working at a Sephora in San Francisco, to a woman with alopecia working in Oregon, to an esthetician with dreadlocks from Beverly Hills. According to brand reps, the campaign is meant to focus on the personal aspect of beauty, rather than sell whatever the latest glittery holiday offering is. (However, if it is glitter that you’re after, please direct yourself to the Fenty Beauty holiday collection immediately.)

No shade to past campaigns or gold eye shadow, but it’s a refreshing change to see people wearing makeup in a way that’s personal to them. With the recent progress we’ve seen for inclusion and diversity in beauty, Sephora’s campaign suggests that this is a long-lasting shift in how retailers are thinking about product shades and advertising. When even the Sephora’s of the world realize that we want to see images of people like ourselves in ads—and that individuality is aspirational—that’s no small thing.

PHOTO: Sephora

The “models” starring in Sephora’s new holiday campaign

The campaign rolls out in stores and online starting this Thursday, November 2. No word on whether it’ll make you feel better while you’re waiting in line on Black Friday, but at least you’ll know you’re giving money to a brand that gets it.

Related Stories:
–CoverGirl’s Newest Face Is 69-Year-Old Maye Musk
–It Cosmetics CEO Just Gave an Impassioned Call to End ‘Unattainable’ Images in Beauty Ads
–Diandra Forrest Is the First Model With Albinism to Be the Face of a Major Beauty Brand



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Monica Lewinsky Take on Trolls With New Antibullying Campaign


“It’s a stab in the gut. A punch. Someone hammering you on the head.”

Monica Lewinsky is describing what it feels like to receive the humiliating comments and mocking memes she still gets nearly 20 years after her affair with President Clinton threw her into the unwanted spotlight. Here she is, a columnist, entrepreneur, social psychologist, and activist; yet people still can’t stop clicking and clucking over what happened when she was an intern? It’s hard to believe. But in many ways, she was the first target of what would become America’s favorite leisure sport—cyberbullying. Before Gamergate, before Leslie Jones, before this year, when 41 percent of Americans are [harassed online], Lewinsky was the canary in the troll-mine.

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Despite becoming somewhat inured to the vitriol, Lewinsky has committed to using her voice for all those who haven’t. Today she’s launching a new campaign called “In Real Life” for Bullying Prevention Month, and talks to Glamour about how personal it is for her:

On being patient zero: I kind of tripped into being a public person in 1998. All of the sudden, people who had never met me were taking about me online, on air, making judgments, analyzing me, assuming things about me. It was really challenging. There was no handbook. There was no understanding of what it meant or the consequences. There wasn’t really anyone else in the online space to look at and say, What did they do? How did they get through this?

What it’s like to be cyberbullied: The punch, the stab, the hammer—they are some of the visceral feelings. But the most damaging part is how incredibly isolating it can be. Social ostracizing is at the core of what we all, young and old, feel the most. There was a 2015 study showing that for both targets of bullying behavior and the people who perpetrate it, the risk for suicidality is higher. So this affects us all deeply.

For me, I utilize all the filters on my social media where I can. But even then, I’ll get people I know saying, “I’m so sorry that happened [online].” So it’s hard to ignore. When a meme [of me] is going around and people close to me follow the person who posted it, there’s an additional layer of humiliation and pain. Or when I retweet someone and they get harassed, I know that I’m affecting and hurting other people, even though it’s unintentional; if anything makes me cry it’s those things.

But (and this might be shocking) when you think about all the things that have been said about me online, or in print, or in the news—which over the past 20 years must be in the hundreds of thousands, if not millions—I can count on one hand, maybe two, how many times people have been rude or said something cruel to my face. So we did a video for the campaign to make people aware of the disparity between how we behave online and in person. I think that there is a decency that wells up in most of us when we’re face to face with someone while the anonymity of the Internet has made people feel free to be their worst selves.

Troll Control: If people behaved online more like they do in real life, we’d reduce cyberbullying. Sometimes it doesn’t feel safe to step in when you see someone being picked on, but reaching out to the target even afterwards and offering support is important. That’s what the #Bestrong emojis are about. I conceived them over dinner with a friend and worked with experts to make sure they were recognized as images of support and solidarity around the world. (You can download them free for your phone at Apple Store an Google Play.)

Imagine a gang picking on one girl in the playground and all of the sudden 50 kids come around and just stand by her. The bullying not going to continue. The same is true online. If you see a volley of harassment happening on social media and you flood it with images of support and compassion, that’s going to change the tone.

For the person being attacked, even a small morsel of care and support can make a huge difference. Going back to 1998, there was a period for me when one of the highlights of my day was going to get the mail. Even though some of it was not kind, a majority was from strangers sending support and expressing compassion. And I can’t tell you how there were days that those letters were a lifesaver for me.

#ClickforCompassion. Share the video with that hashtag or join the conversation on twitter (#BeStrong emoji plus hashtag). All of us are collateral damage when it comes to this trolling behavior, even bystanders. You can’t unread what you saw, you can’t unfeel what you’ve felt. Cyberbullying is obviously a complex issue that’s not going to be solved quickly. But looking ahead, I’m excited about how VR is being developed to foster compassion and empathy. And there’s a TED fellow, Rebecca Brachman, who is working on a drug that increases resilience. These are the kinds of broader ideas that give me hope that we will shift the culture.

In the meantime, every one of us can help do that by finding ways to stand up for someone—in real life and online—and let them know they’re not alone.



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This Viral Campaign is Asking What Hogwarts Would be Like Without Hermione


What would Hogwarts be like without Hermione Granger?

That’s what a lot of Harry Potter fans are asking themselves these days, thanks to a hashtag, #WithoutHermione, that has been making the rounds on social media. It got started after the Harry Potter Alliance, a group of Harry Potter fans and activists, released a heartbreaking “acceptance letter” from Hogwarts earlier this month.

PHOTO: Courtesy The Harry Potter Alliance

“To the finder of this letter,” it reads. “We are pleased to inform you that you have been accepted to the Hogwarts School of Witchcraft and Wizardry Waitlist. Unfortunately, we are not able to allow you to come to Hogwarts at this time.

This is no reflection on your abilities and we hope you find comfort in knowing you are not alone. Around the world, thousands of girls are not permitted to attend school, or are unable to finish their schooling due to discrimination, tradition, poverty, or violence.”

The letter was released as part of a partnership with She’s the First, a nonprofit that helps girls become the first people in their families to graduate from high school (and a partner of Glamour’s The Girl Project). Around the world, 50 million girls are being kept out of secondary school, for a ton of different reasons: Some are pressured to get married and have children while they’re still young, others live too far from a school or can’t afford the tuition fees, still others can’t go to school because they have to work to support their family. Even in the U.S., girls are being socialized out of STEM programs and targeted with unfair dress codes.

Just think about it: What if Hermione had been subjected to that treatment, and she hadn’t been able to go to Hogwarts?

“Hermione was constantly saving the day in ways you didn’t even realize and making a difference in ways you didn’t even notice,” says Katie Bowers, whose real, actual title is campaigns director for the department of magical causes and correspondence at The Harry Potter Alliance.

“There are so many things that we don’t notice that we’re missing out on because girls aren’t in the classroom—that’s a huge amount of potential.”

Bowers pointed out that, in the first book, at Harry’s very first quidditch match, Harry probably would have died if Hermione hadn’t interrupted the spell that was being cast on him. Basically, if it weren’t for Hermione, everyone would have died. Voldemort would have conquered the wizarding world. Evil would have triumphed.

Obviously, that’s a distressing thought for Potterheads, who have been taking to social media to catalogue the countless ways Hermioine stepped in to ward off catastrophe.

What’s just as distressing is the thought of the millions of girls who aren’t getting a quality education, like Hermione did. Like Bowers said, “There are millions of other Hermiones in the world and we are missing out on their ability to save the world.”

To help those budding heroes, you can donate to She’s the First via the #WithoutHermione campaign. The campaign’s page also has tips on how to get involved.



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