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The Reformation Black Friday Sale Kicked Off Early—Here's What to Buy


Odds are, you’ve seen someone wearing in a cute dress on Instagram and thought, “Where can I get that?” The answer is—probably—Reformation. Everyone from Kaia Gerber to Meghan Markle is a fan and now’s your chance to snag one of its stylish pieces yourself, because the Reformation Black Friday sale is here.

Starting today (November 28) through Cyber Monday (December 2), the retailer is marking down everything on its site. Reformation stans know this never happens. The brand rarely throws a sale—just one in summer and one for Black Friday—and it’s never sitewide. But this year, Reformation’s Black Friday sale is bigger than ever. Get 30% off everything, no exclusions. Repeat: no exclusions.

Whether you’re shopping for a velvety holiday top or the perfect glittery New Years Eve dress, this sale has you covered. Things are clearing out fast, so we went through every page on the site and plucked the 13 best items to give you a head start. You’re welcome.

All products featured on Glamour are independently selected by our editors. However, when you buy something through our retail links, we may earn an affiliate commission.



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A Huge Reformation Sale Is Happening at Nordstrom Right Now


Reformation’s midi dresses and vintage-inspired tops were everywhere this summer—on well-dressed celebrities like Priyanka Chopra, Irina Shayk, and Emily Ratajkowski—and, probably, you (or someone in your friend group).

But even though winter is coming, don’t let that stop you from stocking up on their hero pieces to wear now…just maybe with tights. Get Reformation dresses, jumpsuits, and tops on sale—up to 40% off, right now at Nordstrom. Plus, its offering free shipping and returns on all sale items, which is a perk you wouldn’t get shopping in-store at a Reformation.

Since the brand only has two big annual sales (one during summer and another at the end of the year), we’d recommend picking up a piece (or two!) while things are discounted at the trusted retailer through November 17. And, in case you missed it: The brand also expanded its sizing last year to be more inclusive, and many of the items that are on sale are also available in petite and plus sizes.

To help you find the pieces worth your money, we’ve picked the best Reformation sale markdowns we can’t wait to get our hands on. Whether you’re looking for a cute top for date night or need an LBD to impress your co-workers at the annual holiday office party, consider it handled.

All products featured on Glamour are independently selected by our editors. However, when you buy something through our retail links, we may earn an affiliate commission.



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Reformation Summer Sale 2019: 19 Best Pieces To Shop Now


What do Kendall Jenner, Taylor Swift, Selena Gome, Irina Shayk, and basically every other stylish person on the planet have in common? They all own at least one (1) Reformation dress.

The L.A.-based brand, known for its transparency and commitment to sustainable practices, has been a favorite among celebrities for years. And it’s easy to see why: The brand’s pieces—whether it’s a dress or pair of jeans—checks off all right boxes, from price point, to aesthetic, to ease. Everything Reformation makes is on-trend (if you want a good leopard print midi skirt, it has one) and simultaneously timeless (the perfect wrap dress to wear to every single wedding this year is in stock, too).

Though you can find plenty of items under $200 year-round, Reformation rarely does sales—but, lucky for all of us, it’s having an end of summer promotion. Right now, so many of its best-selling pieces are 40% off. And since it’s easy to get carried away while shopping on the site, we took the liberty of hand-picking the 19 best styles on sale you need to add to your cart ASAP. From the Rouen dress Jenner wore in New York earlier this summer to the Inka dress, spotted on everyone from Jessica Alba to Busy Phillips, shop our favorites, below.



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Yes! Reformation Is Finally Launching Plus Sizes


Reformation’s vintage-inspired dresses and dreamy two-piece sets are beloved by a star-studded crew of well-dressed people, including Selena Gomez, Karlie Kloss, and Emily Ratajkowski. But since the brand launched in 2009, there was a noticeable gap in its offerings: inclusive sizing. In 2015 it debuted a petite range; in 2018 it released a limited-edition extended size collection; now, after much anticipation (and plenty of requests on social media), Reformation is introducing its first permanent collection available in sizes 14-24 and 1X-3X.

In a letter announcing the capsule collection last year, Yael Aflalo, Reformation’s founder and CEO, explained that they started noticing customers’ pleas for more inclusive sizing in 2017—and that they agreed that “it’s unfair that we only offer clothing to a limited size range.” (On its website, the link to shop the first range literally read: “Sorry it took us so long.” Now it says: “Let’s do this forever.”) So Aflalo and her team set the wheels in motion to make things right. To ensure it was doing the community justice, Reformation tapped Ali Tate Cutler, a curve model that’s worked with the brand in the past, to design its first size-inclusive collection.

“Our design process started with us sitting with Ali and discussing what she really wants to wear right now,” Aflalo told Glamour. “We wanted to offer a range of effortless styles—think two-piece sets, wrapdresses, and off-the-shoulder tops—all staying true to our sexy silhouettes and sustainable manufacturing practices.” Reformation’s new extended sizes are already shoppable on Reformation’s website and at Nordstrom. Every piece is available in sizes 1X-3X; prices start at $48 and cap off at $278.

Aflalo added that Reformation will “continue to fine-tune our fit as we get feedback from our customers.” “We’re super happy to now offer a bunch of our most popular styles permanently in extended sizing.” Fingers crossed for even more sizes in the near future. Until then, check out Reformation’s permanent size-inclusive collection, ahead.





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While Everyone Else Was Decked Out for the Met Gala, Taylor Swift Was Wearing Reformation in the Desert


On Monday it seemed like all of our favorite fashion heroes had descended on New York City for the 2018 Met Gala: Rihanna, Kim Kardashian West, Katy Perry, Zendaya, among many, many others ascended the steps of the Metropolitan Museum of Art in lavish takes on a “Sunday best” dress code. However, one notable celebrity—and onetime cochair of the event—was missing from the crowd: Taylor Swift.

Now, she had a good reason to skip this year’s Met Gala: She’s about to kick off her highly anticipated Reputation tour in Arizona. So she may have missed out on the halos and capes and other bejeweled garments, but we can’t say we’re mad about what she wore instead.

On Monday Swift shared an image of herself with her 107 million Instagram followers (presumably near Glendale, where her tour kicks off) in front of a cactus, wearing a sleeveless, printed midi dress. “Fact: I’ve never been more excited about a tour than I am about this one. And it starts TOMORROW,” she wrote in the caption.

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Her outfit couldn’t have been further from the fashion spectacle playing out in New York. But if Swift’s sundress is more your speed than, say, a crown or a skintight sheath, you’re in luck: Her desert-friendly sundress is a Reformation find.

The dress, which features a lace-up front and a delicate floral pattern, is still available on Reformation’s website for $248. If you’re hoping to snag her exact non–Met Gala look, you’ll have to get moving: Sizes are currently running low.

PHOTO: Reformation

Reformation Naples Dress, $248, Reformation

Of all the brands Swift could wear on the first Monday in May that weren’t, say, Louis Vuitton or Oscar de la Renta, Reformation was a pretty good fit—not only is her love for the eco-friendly brand well-documented, but it’s considerably more wallet-friendly for fans to copy her look. So everyone wins!

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Reformation Cast Female Leaders in Male-Dominated Industries in Its Latest Campaign


Reformation‘s collection of holiday-ready party dresses is here—and instead of photographing models in the luxe maxis and jumpsuits, the brand cast women who are leaders in a variety of male-dominated fields to front its campaign, bringing a new meaning to power-dressing.

“We’ve always admired like-minded women who get sh*t done and make a big impact in whatever field they’re in,” Reformation founder Yael Aflalo tells Glamour. “So we wanted to celebrate a group of ladies who share that passion for leadership and change.” The cast includes a venture capitalist, a banker, an engineer, and an entertainment and fashion lawyer. Not too shabby.

“I think our customers are already modern women who are on the way to accomplish great things in life, if they haven’t already,” Aflalo says. “But maybe campaigns like this can make them feel inspired to make an impact in this world, and remind them that being smart and successful is super hot. The pretty dress is just a cherry on top.” ‘

All four campaign stars are wearing the brand’s Holiday Collection, which just launched online. The Layley dress, which retails for $248, is modeled by Kirsten, who founded her own venture capital firm.

PHOTO: Courtesy of Reformation

Katy, a banker who works with companies invested in social and environmental causes, wears the Olivine dress, which goes for $278.

PHOTO: Courtesy of Reformation

Kate, meanwhile, the branch chief of operations for engineering “at a certain space agency,” dons the Pleated Maxi dress ($428.)

PHOTO: Courtesy of Reformation

The Jasper top ($98) and Clint pant, $178, are worn by Jamie, who works as a top entertainment and fashion attorney.

PHOTO: Courtesy of Reformation

“Our goal is to design beautiful, sustainable clothing that makes women feel confident, sexy and powerful from the inside out,” Aflalo says. “We do think clothes have the power to make you feel a bit more confident. Power dressing is not as much about what you’re wearing, like a business suit vs a backless dress, but more about how it makes you feel.”

You can shop Reformation’s Holiday Collection here.

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