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KKW Beauty Review: 11 Products Worth Your Money


While Kylie Jenner might be the beauty billionaire in the family, Kim Kardashian’s line, KKW Beauty, isn’t one to sleep on.

Since its launch in 2017, Kardashian’s made an art form of releasing limited-edition drops that bring in double-digit millions in a single day (no doubt, with some influence from Kylie along the way). But over the past two years, the brand has evolved from contour sticks and fragrance to a full-blown empire, including lipsticks, concealers, and even body makeup. Following in Kylie’s footsteps, the line was previously only available on Kim’s site, but starting today, most of the collection will be available at Ulta, both online and in store.

As with any celebrity line, though, we’ve gotten a lot of questions from friends: Are the products actually any good? Or is the fact that they sell out constantly due to Kim’s devoted fans? The TL;DR? Honestly, yeah, they’re worth your money.

We asked Glamour staffers to test everything from the brand, and while her lipsticks were definitely a standout (the red looks great on everyone), there were rave reviews across the board. Scroll on for our honest thoughts.

All products featured on Glamour are independently selected by our editors. However, when you buy something through our retail links, we may earn an affiliate commission.



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We Tested the KKW Beauty Body Foundation—Here's Our Honest Review


After endless teasing on Instagram, last week Kim Kardashian dropped new KKW Beauty body foundation, shimmers, and shimmer powders. Since Rihanna brought body shimmer back from the grave last year, it’s been having somewhat of a renaissance, along with body makeup.

Kim’s never one to sit out on a trend (or money-making opportunity), but this launch also had a strong personal motivation behind it. Kardashian has long been open about her struggles with psoriasis, and that’s in part why she wanted to create her own version of body foundation.

In an Instagram post announcing the launch, she discussed how she’s relied on body makeup for years, but has never been able to find the perfect formula. “I use this when I want to enhance my skin tone or cover my psoriasis,” she said. “I bruise easily and have veins and this has been my secret for over a decade. I’ve learned to live with and not be insecure of my psoriasis, but for days when I want to just cover it up I use this Body Makeup.” In another post, she showcased the makeup by covering her grandmother MJ’s veins.

But this is a Kardashian we’re talking about, and as swiftly as the intrigue came for her new products, so too did controversy. There’s been backlash on social media from both fans and other celebrities (most notably Jameela Jamil), who have accused Kim of promoting unrealistic beauty standards by promoting a product that covers “imperfections.” As Jamil wrote on Twitter (and has since issued an apology about): “Hard pass. God damn the work to take it all off before bed so it doesn’t destroy your sheets… I’d rather just make peace with my million stretch marks and eczema. Taking off my mascara is enough of a pain in the arse. Save money and time and give yourself a damn break.”

Others, however, pointed out that body foundation is nothing new. It’s long been a red carpet and on-camera staple. Even for so-called “everyday people,” there’s clearly a demand for it. (For example, Sally Hansen sells a million cans of its Airbrush Legs a year—the stuff is crazy popular.) Yes, legs are perfectly fine with bumps, bruises, veins, and discoloration, but if you want to cover it up, that’s 100 percent your choice.

Jamil also had a point though. No one wants to take an extra 10 minutes to slather on body makeup, only to have it drip off your legs in the sun or destroy a brand-new skirt. So we tasked three Glamour staffers to put it to the test during a hellishly muggy week in New York City. Read on to see how it held up—and if it’s really worth the $45.

Bella Cacciatore, beauty associate

Left leg bare, KKW Body Foundation in Light on the right.

Bella Cacciatore



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See Kim Kardashians' KKW Red Lipstick on 5 Different Women


Kim Kardashian has made an empire off her image. Want her contoured cheeks? There’s a KKW contour kit for that. Her smoky eye? Try this palette. Those curves? She literally immortalized them as fragrance bottle. One thing she isn’t known for, however, is a red lip. (In the fam, that would actually be five-year-old North.) But that hasn’t stopped Kim from launching a new line of KKW Beauty red lipsticks and matching liner in time for Valentine’s Day.

The Red Créme Lipstick (which comes in four shades: Classic Red, Hot Sauce, Candy Apple, Cherry Pop) has the same creamy formula and modern packaging as the brand’s famous nudes. But it’s the Classic Red that really shines in the collection—which we mean quite literally with its satin finish. With a holiday marketed around red and pink right around the corner, we put the hero from KKW’s reds to the test. Read on to see what our editors thought.



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Kim Kardashian Cast Real Women for Her New KKW Body Fragrance Campaign


When it comes to promoting her KKW Beauty and Fragrance lines, we’ve become accustomed to seeing Kim Kardashian herself in the ads and social media posts. The bottle for KKW Body was literally molded from its creator’s famously curvy figure.

But the reality star/beauty mogul is taking a different approach with her two latest creations: KKW II and KKW III. To promote the scents, the company has been posting close-up images of real women’s bodies, many of which feature rolls, wrinkles, and cellulite. It’s a stark contrast to the hyper-perfected shots of Kardashian that we’re used to. And that’s not a bad thing.

When Kardashian’s original fragrance bottle came out, people were upset with the unrealistic beauty ideals it portrayed. One body-positive blogger even re-created the campaign to make a point about the “perfect” bodies. “One of these bodies, a large part of our society will deem as ‘perfect,'” read the post’s caption. “My body is empowered by the opportunity to share a different reality. PERFECT: ‘having all the required or desirable elements, qualities, or characteristics; as good as it is possible to be.’ Stop striving to be perfect because guess what, you are there!”

It seems like Kardashian got the message loud and clear. She recently spoke to Refinery29 about the casting choices, and how the re-creations floating around on the internet played an important role in the decision.

“I was talking to some friends of mine and I had seen a couple other people re-create the [original KKW Body] campaign and I just thought, You know what? It’s not always about my body,” she explained. “The bottle obviously is my body shape, but I always celebrate and love confident women no matter what shape or size they are.”

She also revealed that many of the women were not professional models, but that they were all confident and excited to participate in the campaign. Her intended message is pretty straight-forward. “Just to be confident within your own skin—I think I’ve always put forth that message,” she said. “In the magazines I would look at, everyone was super tall and skinny and I didn’t feel like I had something that represented my curvier body shape growing up. And so I just wanted to show a campaign that supports women of all different shapes to feel confident within themselves.”

Kardashian’s own experiences with body-shaming definitely played a part in her decisions, as well. “When you do get shot by a paparazzi and you do have cellulite, which you know has definitely happened to me before, it’ll be on the cover of magazines like, ‘Worst Body Of The Week’ and, ‘Look how awful she looks,'” she said. “It’s always so hard on your soul when you see things like that and I see that happen to so many other women and I never thought that was fair. And so to show it in an artistic way just felt beautiful and right and I really wanted to show people that you can be beautiful no matter if you have stretch marks or cellulite.”

Reaction to the campaign has been strong—and mostly positive. One commenter on an Instagram image praised Kardashian’s choices: “I’m loving this campaign. Thank you for spreading the body positivity Kim.” And another said, “I’m very happy that these bodies look like everyday people. Yes queen???”

We’re sure we haven’t seen the last of Kardashian modeling for her own products, but this change is definitely welcome and refreshing. The two new fragrances will be available online November 2 for $60.

Related Stories:
–This Woman Re-created Kim Kardashian’s Perfume Ad to Prove a Point About ‘Perfect’ Bodies–This Awesome Mom Re-Created Kendall Jenner’s Calvin Klein Ads to Show Love for Her Stretch Marks
–Kim Kardashian’s New Fragrances Reportedly Made $5 Million in 5 Minutes



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Plus-Size Activist Re-creates Kim Kardashian KKW Body Fragrance Ads


By now, you’ve likely seen Kim Kardashian‘s newest fragrance drop, KKW Body. The scent, design, and the provocative images that Kim shared to promote it all have sparked an Internet-wide conversation about Kim’s “perfect” body, which she literally had molded to create the perfume’s flacon.

As Yahoo! Lifestyle reports, body-positivity activist and vlogger Carmen Rene, known on Instagram as @eatthecaketoo, decided to recreate Kim’s nude shoot with some images of her own in an effort to change the direction of that dialogue. She posted the photos to Instagram with a powerful message, reiterating that all bodies should be considered “perfect.”

In the photo, which is divided into four quadrants, Carmen included the original campaign image (seen at top left), along with three shots of what is presumably her own figure, mimicking Kim’s pose. Unlike the KKW Body photo seen ’round the world, the recreated images show visible cellulite, rolls, and stretch marks.

“One of these bodies, a large part of our society will deem as ‘perfect,'” read the post’s caption. “My body is empowered by the opportunity to share a different reality. PERFECT: “having all the required or desirable elements, qualities, or characteristics; as good as it is possible to be.” Stop striving to be perfect because guess what, you are there! What a beautiful definition ?. Today, at this very moment my body is as good as it possibly can be. I can’t change it today, and tomorrow it may be different, it will still be perfect. There is no body better than the next. There is no one body that is “perfect”. There is your body, unique, worthy, desirable and perfect. All body’s [sic] are good bodies ❤️”

In an interview with E! News, Kim revealed the reason why she decided to bare it all for the fragrance campaign: “Honestly, I spent the last eight to ten months fully working out with my trainer,” she told said. “I swear I’ve never been in better shape than I am now. So, why not, you know?”

While it’s wonderful that Kim, who herself has dealt with her own fair share of body-image struggles in the past, is feeling more confident about herself than ever, it’s also important to note that the standards of beauty she’s helping to set aren’t necessarily realistic for everyone. As Carmen put it, no body is better than any other, and every single one out there is perfect — whether someone’s buying a perfume bottle shaped like it or not.

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Related: Kim Kardashian Had the Best Response to People Body-Shaming Her Online

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Kim Kardashian Just Teased the First KKW Eyeshadow Palette


The time has come. After Kim Kardashian eased into makeup with her logical first stop in contour products, and then detoured into fragrance and glitter for some Insta-porn, she’s at long last coming for eyeshadow. Understandably, Instagram is amped for the shot Kardashian just teased of KKW Beauty’s upcoming shadow palette, especially because she’s collaborating with her makeup artist Mario Dedivanovic on the release.

While this isn’t Kardashian’s first ever eyeshadow palette—RIP Khroma, gone but not forgotten—it is big that Dedivanovic’s involved. The two have been working together for a decade, and the role that Dedivanovic’s played in Kardashian’s meteoric rise can’t be overstated. The two of them architected her entire look, so when Dedivanovic released a palette for Anastasia Beverly Hills in 2016, it sold out immediately. Fans raved about the palette, with its mix of mattes and shimmers in soft and sultry brown, golden, taupe and jewel-toned shades. It could go day, it could go night, and no one could get their hands on it because it was gone in an instant.

Given that precedent, fans are freaking out about Dedivanovic and Kardashian pairing up. The teaser photo doesn’t show much, since Kardashian opted for the standard black-and-white filtered teaser shot. From the photo, it looks like we’ll again see a mix of mattes and shimmers, in hues including pale highlight shades, a few transitional colors, and a dark-end color for drama. Dedivanovic and Kardashian have recently been favoring gold, glossy nudes, and rosy plum shadow looks, so hints could lie there.

The palette’s clearly still in the works, so that’s all we know at the moment. But if the fervor’s anything like the one that met Dedivanovic’s ABH palette, keep your eyes peeled for updates. Stock likely won’t last long.

Related Stories:
–Kim Kardashian Has Icy-Blue Hair Now, and It Looks Incredible
–This Is Exactly How Kim Kardashian Keeps Her Platinum Blond Hair From Breaking
–Kris Jenner Just Went Platinum Blond, and This Time It’s Legit



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