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Rihanna Announces Savage x Fenty Lingerie Line


Hang on to your tax return check, and make some room in your top drawer: The next category in Rihanna‘s ever-growing Fenty empire is… lingerie.

The rumor mill started churning earlier this week, when Rihanna began posting mysterious images and videos on her Instagram, referencing the line in her song, “Needed Me,” that goes: “Didn’t I tell you that I was a savage?” Fans began speculating about the meaning of it all, with the prevailing theory being that she would launch a lingerie line. A Savage x Fenty Instagram account went live, as did a website with the same name.

In a short clip she uploaded on Friday, she confirmed the news: “We bout to light this up sis!!? … introducing @SAVAGEXFENTY lingerie coming soon,” Rihanna captioned a video, which showed the words “SAVAGE,” “X,” and “FENTY” flashing between close-up shots of women in red and pink lingerie.

As of now, the Savage x Fenty website only hosts a form to sign up for the brand’s mailing list. However, this feature reveals that Rihanna’s upcoming lingerie line will take on the same inclusive approach to undergarments as Fenty Beauty did to makeup: After entering your email and country, potential customers are prompted to choose their bra and underwear sizes from a drop-down menu, which include bra sizes from 32A to 44DD and underwear ranging from XS to XXXL. So, you can expect the initial offering of Savage x Fenty to be much more accessible than many mainstream lingerie collections.

Though she has yet to share any more sneak previews of the line, there’s no doubt that each piece will be ultra-sexy and will pair perfectly with a healthy dose of shimmery Fenty Beauty Body Lava body glitter.

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Fenty Beauty's New Mattemoiselle Lipsticks: Everything We Know So Far


Even with the insanely pretty new lipsticks coming out, our lipstick routine hasn’t changed for the past, oh, 10 years. A swipe over your top lip, a swipe over your bottom, and maybe a tissue blot if you’re trying to make it last. Done. Such has been the way of the lipstick world, but because Rihanna is Rihanna and Fenty is Fenty, that’s no longer. It’s too soon to know whether the brand’s new Mattemoiselle lipsticks are going to change everything like its foundations did, but we already know they come with an unheard-of trick.

When you think lipstick,”innovation” probably isn’t the first word that comes to mind. Walk down any beauty aisle, and bullets and doe foot wands are pretty much your only options. And when news about Fenty’s new Mattemoiselles hit our inbox, at first, it looked like more of the same. Granted, the $18 lipsticks come in a range of shades that’s everything you would expect of Rihanna. She gave us nude colors for every skin tone, reds that meet the bar Stunna Lip Paint set, and a few purples, blues, and greens, because Fenty products come with confidence built in. The formula looks good too, promising serious pigment without the feel of it on your lips. Just going off all that, we were psyched for December 26, when the Mattemoiselles will be dropping.

But packaging-wise, they’re pure twins to the Starlit Hyper-Glitz Lipstick that came out in Fenty’s holiday collection. Very pretty, but a basic bullet lipstick—or so we thought. Because according to the Global Fenty Beauty Artistry Team (specifically, global makeup artists Priscilla Ono and Hector Espinal), they designed Fenty’s lipsticks with a hidden tip in mind. Now, people toss around the words “hidden tip” on the Internet these days, but trust—you haven’t heard this before.

Picture how you normally apply lipstick, with your hand coming at your face from below, around your chin. We’ve all gone through the motions—it feels intuitive. Now, say goodbye to that. Fenty’s team says that angle is perfect for applying lipstick to your top lip. But for your bottom lip? Flip the lipstick upside down, and swipe it across your lip from that angle (holding the tube pointed down, coming from around your nose).

It feels entirely weird at first, after trying it, it really does gives you a more controlled application—no longer is getting to the corners of your lips an annoying feat of precision. Held upside down, Fenty’s bullets get in there with a perfect fit. Our out of office message is on; we’re trying this with every lipstick we own.

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Everyone's Comparing Kylie Cosmetics' New Concealer Range to Fenty Beauty


For an industry that’s all about expressing yourself, the beauty world definitely moves in packs. Take how things went down with the Urban Decay Naked Heat palette: once everyone fell in love with its mix of bronzey-red colors, tons of other brands came out with their own spins. Now, people are wondering if something similar happened with Kylie Cosmetics’ new concealer line. News broke today that the brand is dropping 30 shades of concealer, and the Fenty Beauty comparisons are already taking over Twitter.

Which might seem a little weird, given that Kylie Jenner is the one behind the expansive line. But here’s the theory: people think that when Fenty Beauty broke ground and released its foundation in 40 colors, it proved once and for all that there’s money to be made from catering to everyone’s shades. Fenty’s foundation shades ranged from light enough for an albino woman to the deepest possible shades, and the dark colors sold out ASAP—driving home the message that women of color are ready to buy. As one of the first brands to include women of all colors in its starting shade range, there’s no denying that Fenty set a new precedent for beauty brands.

So on the upside, people agree that it’s a welcome change that Kylie’s concealers are so inclusive from the get-go. Up until basically now, that hasn’t been the norm—foundation and concealer products from mainstream brands would typically launch in around 10 colors, most falling into fair-to-medium shades. Products for women with darker skin tones would roll out later, if at all.

Granted, some other brands were making wide foundation ranges in life pre-Fenty. But the timing is turning some people off, according to Twitter. No one knows when Kylie started developing her concealers, but some are reading it like she saw the money that Fenty made from its inclusivity, and broadened the concealer’s shade range in response. Kylie made $18 million in one day on her last holiday collection, so no one can say she’s not a savvy businesswoman.

However you feel about the concealers’ backstory, they do look good. People on Twitter also speculate that if the similarities between Kylie Cosmetics and ColourPop are to be believed (both lines manufacture their products in the same factory), ColourPop’s concealers might be good dupes. Pricing on Kylie’s concealers is TBD, but given that you have to order both sight unseen, and ColourPop’s line sticks to 12 colors? Kylie might win this one.

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Rihanna Refuses to Use Trans Models As ‘Convenient Marketing Tools’ for Fenty Beauty


Rihanna’s Fenty Beauty campaign is one of the most diverse campaigns we’ve seen this year. In fact, it’s one of the most diverse campaigns we’ve seen, ever. While it was a long time coming, at this point, it’s clear that Rihanna’s commitment to casting a spectrum of people has paid off—both in terms of how well Fenty products have sold (like crazy), and in how much it means for people to see themselves represented as beautiful. But as one fan recently pointed out, one of the identities not represented in Fenty’s campaigns thus far is trans women.

After the fan suggested that Rihanna change that for future campaigns, she responded in her typically transparent style and walked us through her thought process. On Instagram, she wrote, “I’ve had the pleasure of working with many gifted trans women throughout the years, but I don’t go around doing trans castings! Just like I don’t do straight non trans women castings! I respect all women, and whether they’re trans or not is none of my business!”

She continued: “It’s personal and some trans women are more comfortable being open about it than others, so I have to respect that as a woman myself! I don’t think it’s fair that a trans woman, or man, be used as a convenient marketing tool! Too often do I see companies doing this to trans and black women alike! There’s always just that one spot in the campaign for the token ‘we look mad diverse’ girl/guy! It’s sad!”

It’s undeniable that tokenism is still an issue in advertising—let alone if folks outside the young, thin, cis, straight, Eurocentric “norm” are represented at all. That’s been changing for the better recently though, with makeup brands like CoverGirl, Sephora, and Glossier including people of all kinds. We’ve still got a ways to go, obviously, until diverse castings are no longer news, but the recent campaigns have been a step in the right direction. Given how integral Fenty Beauty has been to furthering that conversation, we’d guess it’s only a matter of time until everyone ends up in the Fenty fold. No one knows the workings of Rihanna’s mind, of course, but herself. But from what we’ve seen, she’s got our back.

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See Rihanna's Fenty Beauty Stunna Lip Paint on 7 Women


If there’s one thing Rihanna’s made damn well clear about Fenty Beauty, it’s that her makeup brand is for everyone. Since Fenty’s launch three months ago, it’s set the bar for what an inclusive line really looks like—and it has the numbers to prove it. (Those figures, by the way? They go to the tune of $72 million in earned media value in a single month. Those are the kinds of sales the major beauty companies of the world dream of.) So it should be surprise to absolutely no one that when Rihanna announced she had a “universally flattering” red lipstick on the way, she wasn’t kidding around. From the teasers we’ve seen on models like Duckie Thot (shown in the clip below) and Slick Woods, Rihanna’s Stunna Lip Paint holds up to its lofty claims.

Still, it’s one thing to watch Rihanna deliver the coolest lipstick tutorial the Internet’s ever seen. It’s another to put it on yourself. So ahead of the lipstick’s launch at Sephora on Thursday (November 23), we got our hands on a tube, braved passing it around during flu season (it’s what you do when you have access to Fenty), and complimented each other to the point it was almost ridiculous.

Watch in the video below, and read on for what our staffers thought.

“I’m a little self-conscious about my lips (people mention their size all the time), so I normally shy away from bright, punchy colors, but this one is fantastic. It went on so easy and has so much pigment that you don’t have to do a ton of layers. It feels good on your lips, not drying, and it’s so light I kind of forget that it’s on.” —Khaliha Hawkins, digital administrative assistant

“I’m honestly not bad at putting on lipstick. I can swipe even the trickiest formulas on in the back of a moving cab without a problem. But putting this on while standing still in front of a mirror proved unusually difficult. I had to go back over spots with concealer to sharpen up the line. But it was time well spent. I mean, look at the finish. The other downside is that it came off on literally everything my lips touched, and yet, somehow, you couldn’t actually tell the difference on my face. The formula isn’t quite the gamechanger that was hyped, but for $24, I’d throw down for it.” —Lindsay Schallon, senior digital beauty editor

“It’s so different from what I was expecting. Since it’s matte, I thought it would have that chalky feel right away, but it went on so smoothly. Once it’s on, it feels creamy and light, again, very much unlike a matte lipstick. You know that feeling at the end of the day when you take off matte lipstick and your lips feel awful? Not the case here. And the best part is that even without a liner, it doesn’t look like I just threw red lipstick on my mouth. It stays crisp and sharp.” —Blake Newby, beauty assistant

“The color is so pretty on everyone—it’s this really flattering blue, almost neutral red. A lot of bluish reds veer very pink on me, but I didn’t get that problem at all. It reminds me a lot of a more forgiving MAC in Ruby Woo. The dry down is matte, but not that super-drying finish we all know and love (or hate). I don’t know why it looks so vinyl-y in the bottle, because it really quickly becomes this soft, flat color on your lips. The flipside of that is you do have to work with it to get the shape that you want, but it’s worth it. Just have Q-tips ready.” —Rachel Nussbaum, beauty writer

“I have never said this before, but I need Rihanna to step it up. Only because this lipstick is fantastic, and I want it in every color. The applicator is almost a deer hoof, but a little flatter on the end and delivers a really crisp edge. The color is magnificent, and the finish is visually a true, true matte—totally flat and smooth—but it feels like a satin-finish lipstick or even a tinted balm. Also, it makes my teeth look like I’m paid to promote tooth-whitening products, so yeah, I’m in love.” —Amber Rambharose, beauty editor

“Because I’m so pale, a lot of times I’ll think I like a red, but when I put it on it’s too dark. I love this color, though! It was a little more liquid-y that I’m used to, but the applicator was great—it’s a really unique and interesting shape—and made the application process easier.” —Emily Geraghty, senior producer

“I want to preface this with saying that I am not a lip expert. I usually don’t wear anything on my lips, so I’m coming at it from a very beginner level. The shape of the applicator was cool, but the lipstick itself was really runny so I had to do a lot of touching up, and ended up staining the skin around my mouth a bit. That said, the formula feels really good on, and I loved the color.” —Nina Bahadur, Women of the Year lead

Fenty Beauty Stunna Lip Paint in Uncensored, $24, goes on sale in stores and online at sephora.com and fentybeauty.com on November 23.

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Fenty Beauty's First Red Lipstick Is Landing on Thanksgiving


Let’s get right to it, because this is breaking news of the highest degree. Rihanna just dropped word that a brand-new product is coming to us from Fenty Beauty, and while not much intel has dropped yet, we just got our first look. Right in line with the Fenty ethos, it’s another product that’s meant to look equally good on every skin tone. But where the Gloss Bomb manages to flatter everyone with its shimmery, sheer balm formula, Rihanna’s newest release goes bolder: we’re looking at a dramatic, blue-red lip shade called Stunna Lip Paint. Its tagline? “One Red For All.”

Also boldly, Rihanna saw your Thanksgiving celebration and raised it one Fenty drop date. Sorry friends, sorry family, but they’ll probably understand when you dash to your computer to grab the Lip Paint when it hits on Nov. 23 (we don’t play games with Fenty, especially given its repeat sold-out status). The saving grace is that at the very least, there’ll be a few places to hit up for stock if any stores run dry. According to the brand, the Stunna Lip Paint will be available online at fentybeauty.com, sephora.com and harveynichols.com, and in-store at Sephora and Harvey Nichols.

Fenty hasn’t let on how much the Stunna Lip Paint will cost you (we’ve reached out the brand, and will update when we hear back), but given that the Gloss Bomb goes for $18, and the two holiday lip products are priced at $19 each, it would make sense for the Stunna to fall around that range. However: this thing does look like an objet d’art. At least in terms of packaging, there’s some resemblance to Christian Louboutin’s Nail Color, which goes for $50—so fingers crossed that Rih is serving us luxury b*tch products at accessible prices, like she’s mentioned is her intent with Fenty.

That said, the comments on her Instagram post don’t seem too concerned. Our favorite so far: “SHE CAN JUST TAKE MY DEBIT CARD HONESTLY.” It’s real. As for what the Stunna looks like on, the name Lip Paint had us expecting a matte liquid lipstick. But, as per usual, it seems like Rihanna is bucking tradition. In her follow-up photo, it looks like the shade has a semi-glossy, vinyl-esque finish.

Color-wise, it feels similar to MAC’s Riri Woo shade—which makes sense, given that Rihanna’s forever been a fan of a universal blue-red. If you still rue the day you missed out on Riri Woo, this might just be its new-and-improved iteration.

Related Stories:
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–This Albino Woman’s Review of Fenty Beauty’s Foundation Proves Just How Inclusive the Line Is
–Rihanna Already Wore Fenty’s New Holiday Eyeshadow Palette Out—And Yeah, It’s Awesome



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