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21 Best Lingerie Brands for Every Type of Woman


Lingerie is one of the most important wardrobe essentials—after all, it’s the first thing you put on and the last thing you take off. But even if you’re the only one enjoying it, the best lingerie brands today are designing bras and underwear that anyone can appreciate: Simple yet sexy styles that support and come in a wide range of sizes.

A handful of direct-to-consumer brands, like Cuup and Lively, are leading by example. Both are using technology—and real women’s measurements—to re-engineer lingerie that’s more size-inclusive and representative of women’s bodies. Others, like Lonely Label, Yasmin Eslami, and Savage x Fenty, hone in on the experience of wearing lingerie with fabrics and cuts that are sexy but also comfortable.

On this list, you’ll find the best places to buy lingerie across all occasions, sizes, and budgets. Whether you’re looking for cute everyday separates or want to go all-out for date night with a strappy satin set, we rounded up 21 of the best lingerie brands to shop right now.

All products featured on Glamour are independently selected by our editors. However, when you buy something through our retail links, we may earn an affiliate commission.



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The Best Lingerie Sales Are in January—Here's Where We're Shopping


Raise your hand if you’ve been wearing the same bra for what feels like a decade. Or the same underwear. (Or both.) We’ve all been there. Luckily, January is the best time to update your underwear drawer, because some of the best brands have huge lingerie sales to kick off the new year. You can get everything from comfortable bralettes from Free People to gorgeous onesies from Bluebella, and embellished separates from Savage x Fenty—all on discount.

It’s time to ditch the old bra with the missing inserts and make room for new everyday essentials or sexy, borderline complicated-to-get-on intimates (Valentine’s Day is right around the corner).

We found a ton of underwear and bras on sale for the long weekend—with deals up to 50% off—which should make this much-needed haul far less tiring on yourself (and your credit card). Whether you need a new full-coverage style for extra support, a bodysuit to wear under high-waisted denim, or just love a good lacey thong, here are 11 can’t-miss lingerie sales happening right now.

All products featured on Glamour are independently selected by our editors. However, when you buy something through our retail links, we may earn an affiliate commission.



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9 Best Savage x Fenty Lingerie Pieces To Buy On Amazon Now


Not sure if you’ve heard, but 2019 has been Rihanna’s year: She launched a luxury fashion brand with LVMH (the first woman of color to do so) and hosted a lingerie show during Fashion Week that had the entire industry buzzing (and marking their calendars for September 20 so they could watch the whole spectacle over again). Rihanna’s been busy. And now, she’s bestowing yet another gift onto us, her loyal followers: Her Savage x Fenty lingerie is now available to shop on Amazon.

Rihanna herself opened the Savage x Fenty show dancing in a long-sleeve mesh bodysuit, reminding everyone that, even if she hasn’t been on tour, in a couple years, she’s still got it. What followed was a 45-minute long runway-slash-performance featuring models of all different skin tones, sizes, and abilities—all wearing Savage x Fenty bras, underwear, and bodysuits, of course. You might have to wait a few more days to stream it on Amazon Prime, but you can start shopping the pieces in the brand’s Fall 2019 collection, which were showcased that night, on Amazon today.

With sizes ranging from 32A to 42H and XS to 3X, there’s definitely something for most, whether that be a neon-green thong or a simple, floral-lace bralette. Shop the best Savage x Fenty pieces available on Amazon now.



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Nordstrom Anniversary Sale 2019: Best Bras, Underwear and Lingerie To Buy


It’s no surprise that the Nordstrom Anniversary Sale has crazy discounts. Everyone already knows this. But what is surprising is the actual best-selling products that drive the people crazy. An XXL bottle of Kiehl’s moisturizer with a pump! A pair of high waisted leggings with over 6,000 reviews! And a bra allegedly so magical it’s fan club consists of probably every girl you know and Lady Gaga!

Now while you may understand the need for a moisturizer the size of your head (it’ll last two years) or a great pair of affordable workout leggings (they’re expensive these days), a bra might come as a surprise. How life changing could it possibly be and how could it possibly work for everyone? Well if you’ve never felt as passionately about a bra as the 3,000 reviewers of the Natori Feathers Bra have, you might want to consider adding it to your cart, especially now that it’s available for under $50. And it’s not just the Natori Feathers Bra, Nordstrom’s Anniversary Sale has tons of best selling bras, underwear and shapewear that more than a couple people (try thousands) swear by.

Stocking up on undergarments may not be what you initially thought of doing when you heard about the Nordstrom Anniversary Sale but listen, it’s tricky to find bras and underwear that you love and Nordstrom’s sale section offers some of the best, most universally loved pieces out there. They even have shapewear Karlie Kloss wore to the Met Gala. The Met Gala! So go ahead and shop all the best bras, underwear and lingerie from the Nordstrom Anniversary Sale below. We wouldn’t be surprised if a couple weeks from now you found yourself leaving a passionate five star review on any of them.



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Comfortable Lingerie to Wear Under Clothes


When you’re lingerie shopping, you come across a lot of pieces so elaborate, just attempting to imagine an outfit you can wear them underneath feels hopeless. That doesn’t mean you exclusively have to wear simple nude styles in your day-to-day, though. There are plenty of lingerie trends that feel extra-special but aren’y overly complicated, so you can easily style them with your everyday clothes. Why have these sitting in your underwear drawer, waiting for a “special occasion”? From pastel lace to mesh, shop nine lingerie styles that’ll spice up all of your looks—regardless of where you’re going.



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How and Where to Donate and Recycle Old Bras, Lingerie, and Swimsuits


This may have happened to you: Post–Marie Kondo, you take a huge load of stuff that no longer brings you joy—but could certainly bring joy to others—to donate, only to have perfectly good bras rejected. Surely someone would be in need of practical things like never or gently used undergarments, right? Alas, some places don’t accept bras in any condition, which means they’re tossed. But there are plenty of places that do take your old underpinnings—bras, swimsuits, and more—to recycle, repurpose, or resell. Read all about ’em.

You can recycle your bras.

Whether that means getting your new or lightly worn bra on someone who needs it or actually having the fibers turned into something else, recycling your bras is absolutely an option. The Bra Recyclers is a company we found online. (You can find out how to send in your own bras here.) If you shop from the indie label Harper Wilde, your purchase will come with a prepaid return shipping label so you can ship them your old bras to be recycled.

You can also recycle your wet suit: Sending yours in to Suga—or dropping it off at specific locations in California and Canada—gets you a 10 percent discount off one of Suga’s products, which include yoga mats made from, yep, recycled wetsuits.

You can donate your bras and swimsuits.

Free the Girls is an anti-sex-trafficking organization that accepts donated bras, and it has drop-off locations across the U.S. willing to accept small donations of up to five bras (those with more can send them in). Donated bras are used as part of the founding inventory for female trafficking survivors in parts of Central America and Africa to start their own businesses selling secondhand clothes. There’s even a page on the organization’s website about how to host a bra drive if you want to get friends and family involved.

I Support the Girls partners up with lingerie brand Third Love to collect and distribute bras and menstrual products to women in need around the world, including to refugees, women and girls in homeless shelters, LGBTQ+ organizations, and homes for pregnant teams. You can donate your new or gently worn bras by sending them in or dropping them off at a location near you.

Bras for a Cause is another organization happy to accept donated bras—as well as your “gently loved” swimsuits and lingerie. Everything you send in is passed on to women in need, including breast cancer survivors. Download the donation form, send your bras to their mailing address, and you’ll receive a tax receipt by email after they process your things.

You can take your gently used bras to the mall.

Keep an eye out at stores like Aerie, Soma, Victoria’s Secret, and Journelle for bra drives or trade-ins, which generally offer incentives for customers to bring in bras (and sometimes other clothing)—think store discounts or vouchers (the mentioned stores have done events like this in the past). Aerie, for example, has partnered with Free the Girls to pass gently worn bras on to sex trafficking survivors—and the store will give you a 15 percent discount voucher for your next bra purchase there with any bra donation.



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