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16 Brands Giving Back to Fight COVID-19: Everlane, Universal Standard, and More


As we continue to social distance to slow the spread of COVID-19, you’re probably logging more screen time than you ever thought possible. Whether you’re falling into TikTok challenge rabbit holes or hosting virtual happy hours, the main medium to keep us entertained and connected right now is the internet. While essential workers are on the front lines of the global health crisis, risking their lives to provide medical care and groceries, unemployment is rising rapidly and people are struggling to make rent or feed their families.

If you’re still getting paid and able to work from home, you might be wondering how to help those in need, and apart from donating directly to organizations like #GetMePPE or Heart to Heart International, one way is to put your dollars toward brands giving back. Whether you’re shopping for home improvement items or stocking up on sweatpants, you can use your buying power for good right now. We rounded up 16 brands donating to charitable organizations to combat the effects of the coronavirus, so read on for retail therapy that will make a positive impact.

Everlane

Send a positive message with Everlane’s 100% Human collection. All proceeds are going to Feeding America’s COVID-19 Response Fund, which provides supplies to food banks across the country.

Purple Carrot

Through May, plant-based meal delivery service Purple Carrot will donate a portion of sales to Feeding America. So if you’re looking for a reason to go vegan, this is it.

Entireworld

The apparel brand known for elevated basics is donating 10% of sales April 2-5 to Doctors Without Borders, an independent humanitarian movement putting medical resources toward helping the most vulnerable communities fight the pandemic. If you’re looking for stylish sweatpants, treat yourself to these.

Entireworld Brushed Back Sweatshirt

Entireworld

$88

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Entireworld Organic Cotton Polo

Entireworld

$85

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Etsy

Support independent artisans on Etsy, which is investing $5M over the next month to help Etsy sellers continue to have a steady stream of sales. Not sure how to navigate the site? Read our tips for finding the best vintage gems.

Allbirds

Deemed “the world’s most comfortable shoes,” Allbirds has donated over $500,000 worth of Wool Runners to medical professionals. Check out the brand’s Buy a Pair, Give a Pair initiative to donate to doctors and nurses working around the clock.

Otherland

Now is the time to burn candles, sage, or whatever will keep the vibrations high in your home, and we’ve never felt intimidated by a candle’s beauty until we met Otherland. The brand is offering 10% off orders and will donate 10% to Foodbank for NYC with code SUNSHINE.

Otherland Carefree ’90s

Otherland

$36

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Otherland Extra Hour

Otherland

$36

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Orly

The nail polish brand that coined the original French Manicure in 1975 has reconfigured its Los Angeles factory to produce hand sanitizer spray, with the first 10,000 units being donated to L.A.’s at-risk homeless population. You can shop the spray here. PS: Read up on other beauty brands combatting coronavirus here.

Helix

We’re all spending more time in bed than we ever could’ve predicted, so it might be time to finally upgrade your mattress or invest in a fancy pillow. The sleep brand has donated over 155 mattresses to hospitals and is allowing healthcare workers to purchase them at-cost.

Skims

Update your WFH wardrobe with cozy loungewear from Kim Kardashian’s shapewear line, Skims, which is donating 20% of profits from the Cotton Collection to Baby 2 Baby’s COVID-19 Emergency Response Program, which provides families with diapers, formula, and basic hygiene products.

Skims Cotton Rib Thermal Legging

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Tula

If you’re taking this time to mask regularly, 100% of the proceeds from Tula’s Nourishing and Brightening Hydrogel Mask go toward more masks for NYC’s COVID-19 healthcare workers through April 30.

Riley Home

Getting good sleep can help you better manage these stressful circumstances, and quality bedding is the first step. Riley Home is partnering with Robin Hood and Women In Need, and will donate a Riley Jr item for every purchase made. It’s the best reason to get your family a cozy throw or a crisp set of sheets.

Universal Standard

The brand making size-inclusive fashion we actually want to wear added a buy-one-give-one option to its Foundation page. Buy anything from the collection of soft and layerable tees, bodysuits, and tanks, and automatically donate one piece to a medical worker on the waitlist (they’ll split the price with you).

Universal Standard Give One Foundation Bodysuit

Universal Standard

$90

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Universal Standard Give One Foundation Tank

Universal Standard

$60

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Mansur Gavriel

You may not be thinking about investing in a luxury handbag right now, but Mansur Gavriel is donating 10% of sales of any size Bucket Bag to GlobalGiving’s Coronavirus Relief Fund, which supports immediate and long-term relief within vulnerable communities.

Aurate

The sustainable fine jewelry brand is offering 20% off all orders with code BETTERTOGETHER, and will donate 20% of proceeds to the NYC Government COVID-19 Emergency Relief Fund. Try this dainty diamond necklace or a chic ear cuff, and check out more small businesses giving back via the Better Together initiative.

Dyson

Keep your home clean and your hair healthy with Dyson products to support the company as they produce 15,000 CoVent portable ventilators, designed specially to treat COVID-19 patients.

Greats

If you need a sleek sneaker to walk to your mailbox in, Greats has versatile low-tops that will quickly become a wardrobe staple. Keep it classic with all-white or venture toward Tiger King with an animal print style. $15 of every order will be donated to City Harvest to feed New Yorkers in need.



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Universal Standard Collaborated With Rodarte to Make Clothes in Sizes 00 Through 40


Universal Standard has a big mission: beyond offering minimal essentials in an unprecedentedly inclusive range, or sending you a mystery box filled with goodies, their goal is to “create a new normal” in the fashion industry. One way of doing that is to help other brands expand its sizing thoughtfully. First, it partnered with J.Crew. Now, Universal Standard is helping transform the super high-end, super-ethereal, super-exclusive aesthetic normally reserved for those with red carpet access (or very deep pockets).

Universal Standard is teaming up with Rodarte, the L.A.-based brand helmed by sisters Kate and Laura Mulleavy that’s incredibly popular among the celebrity set. (Rodarte’s flowery, fantastical designs are often spotted on the likes of Kristen Dunst, Rowan Blanchard, and Brie Larson.) Prices are typically well into the four- to five-figures—and, historically, its sizing has been just as limiting.

Universal Standard’s co-founder Alexandra Waldman tells Glamour that she and her co-founder Polina Veksler took a very strategic approach to their latest partnership. “We sat down and decided that we wanted to bring the consumer a taste of stuff they’ve never had access to before,” she says. Together, they made a list of brands that that they felt had a unique point of view, would bring something new to the Universal Standard shopper, and offered product that was different from anything it already had in stock. “There’s no point in collaborating with someone who’s exactly like you,” she says. Rodarte was at the top of that list.

Through this collaboration, the world dreamt up by the Mulleavy sisters will open up to a much broader audience. Universal Standard x Rodarte consists of four pieces that marry playful design with inclusivity: available in sizes 00 through 40, in four different colorways, for under $250.

Courtesy of Universal Standard

“We came together immediately and started talking about what this could look like: what were the pieces and why were the pieces [that way] and how we were going to do this,” Waldman says. Universal Standard brought the expertise in creating size-inclusive clothing, allowing “Kate and Laura to exercise their creativity.” There were a few things that Waldman and her team made sure to include in the collection—like a monochromatic color palette (so the shopper could see the “easy usability” of each piece and “plug it into her own wardrobe”) and freedom of movement (so that “everyone, in whatever body they live in, feels great about these clothes on them.”) But Waldman says the vision for the collection was all the Mulleavys.

“When we went to Laura and Kate, we really wanted them to do something that was very Rodarte,” Waldman continues. “The ethos of our brand is to work with like-minded brands to open as many doors as possible, and to let the fashion industry see that this is can be done—and done beautifully.”

Universal Standard Collaborated With Rodarte to Make Clothes in Sizes 00 Through 40
Courtesy of Universal Standard

This marks Universal Standard’s most luxurious partnership to date. Since it launched three years ago, the brand has collaborated with Danielle Brooks and J.Crew. In the latter case, Universal Standard helped the company extend sizing permanently. To now align itself with a brand of Rodarte’s caliber is a major achievement in expanding sizing in the luxury space.

Waldman’s still believes there is a lot of work to be done. “I think that the world is changing tremendously, and I think that fashion world is not keeping up, if I’m perfectly frank,” she says. “It’s very unfortunate because there is a revolution coming—not just a revolution of the individual, a revolution of aesthetic in general: what’s considered beautiful, what’s considered worthy, what’s considered inclusive. And the more we include and we diversify, the more beautiful things become. I think that it’s really important to break those barriers, open those doors, and just invite people in. They want to be there. You need them to be there. It’s a win-win-win.”



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Alexis Ohanian Calls Out the Double Standard on Anger Between Serena Williams and Brett Kavanaugh


If you’re a woman, you’re already familiar with the double standards applied to us when it comes to expressing emotions. If you’re a woman of color, you know it’s even more egregious.

Alexis Ohanian, Reddit co-founder and husband to Serena Williams, called out that double standard in a Twitter thread, while also proving yet again that he wins at being the most supportive husband ever. Ohanian first responded to a tweet from Deborah Barros that said, “Funny how a black female tennis player is held to a higher standard to keep her emotions in check than a Supreme Court nominee.”

His comment was short and to the point, “It’s not funny, it’s bullshit.” (Williams, of course, was very publicly criticized by some for showing frustration over a number of questionable calls during her U.S. Open finals match against Naomi Osaka last month.)

But he wasn’t quite finished making his point and proceeded to get specific about the behaviors exhibited by Brett Kavanaugh in his testimony surrounding the sexual assault allegations made against him by Christine Blasey Ford. “Played the ‘father card’,” Ohanian continued. “Cried & screamed + Insulted everyone’s intelligence with lies about the definitions of phrases anyone with Google could debunk + Argued hysterically with sitting Senators, even going so far as to threaten them.”

“If you’re going to be a Supreme Court Justice — a job that requires maintaining sober judgement, it shouldn’t matter what questions you have to answer in your job interview, you keep it together.”

Kavanaugh did indeed cry, yell, and take a fairly menacing approach to being questioned on certain topics. So much so that he (or perhaps the GOP) felt something of a public mea culpa was necessary before the final vote in a Wall Street Journal op-ed.

“I was very emotional last Thursday, more so than I have ever been. I might have been too emotional at times,” he wrote. “I know that my tone was sharp, and I said a few things I should not have said. I hope everyone can understand that I was there as a son, husband and dad. I testified with five people foremost in my mind: my mom, my dad, my wife, and most of all my daughters.”

These are the kind of arguments that society-at-large considers valid for men—not so much for women. Good on Ohanian for calling it out!

MORE: Christine Blasey Ford Is Still Receiving Death Threats, Unable to Return Home After Kavanaugh Confirmation





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How Slashed by Tia Set a New Standard for Instagram Fashion Brands


Designer Teni Adeola is an extraordinary student. A rising senior at The New School in New York City, Adeola—who is more popularly known as “Tia”—spends hours in the library, alternating between studying for her media studies courses and looking for inspiration for her growing fashion brand, Slashed by Tia. It’s this drive that has helped her build a company that, since its launch in 2016, has amassed a massive Instagram presence and caught the attention of superstars like SZA,, Lorde, and Gigi Hadid.

Did we mention she’s just 21?

PHOTO: Gotham

Gigi Hadid wearing Slashed by Tia in July.

Once you land on Slashed by Tia’s Instagram page, you’re met with dramatic, ruffled blouses and skirts in sheer pastels. These have become the brand’s signatures, making it a familiar name among the fashion community. Never mind that the designer behind them has no major design house gigs on her résumé—rather, is balancing a heavy academic schedule with a budding brand.

Tia began her career in fashion as an intern in Lagos, Nigeria. She was 12 when she was given an opportunity to work under designer Ituen Basi. Around that time, she began reading fashion history books, designer biographies, and old magazines; as well as taking more traditional, hands-on sewing classes and textile workshops. Basi would urge Tia to pursue this type of fashion scholarship and commit to research before designing and experimenting with complex silhouettes—a lesson that remains with her today.

For someone who has pretty much built her brand on Instagram, Tia’s process for finding inspiration is somewhat surprising. Reference books rather than social media? “I know it sounds kind of nerdy—like, you’re a designer, why are you reading?” says Tia. “If you want to do something that really stands out and if you want to do something that’s like, ‘Okay, that’s by her,’ just go to the library and read. Look through those archives, it’s really worth it.”

PHOTO: Courtesy of Slashed by Tia/Lumia Nocito

A photo from a recent Slashed by Tia lookbook.

Ultimately, it was those books that lead her to ruffles, one of her brand’s most distinctive elements. During her senior year of high school, while studying at a boarding school in London, Tia wrote a dissertation on fashion and art from the 16th century Spanish Renaissance period. “I loved how the royals were painted, and the extravagant clothes they would wear,” she remembers. And that involved ruffled garments: “[They were] something that they always had, no matter how big or small… They just always looked so good painted by some of my favorite painters. They were always something that stuck with me.”

In Slashed by Tia’s world, though, ruffles are the uniform of a very different demographic: women who are unafraid to challenge societal norms and make daring fashion statements. “A lot of the time people wear see-through clothes and it’s often described as tacky or distasteful, but I feel like with my clothes, even though it may be see-through and you may be seeing boobs, there definitely is an artistic aspect to it,” Tia says. Many of her sheer-ruffle pieces expose nipples and are cut short, revealing quite a bit of arm, stomach, and leg. “With my clothes I definitely wanted to make them slightly more risque. It just goes against the whole idea of ruffles at the time and just how women were viewed at the time.”

Her brand message and design ethos has resonated with the fashion-obsessed, socially conscious Instagram generation: Some of the brand’s most high-profile clients, including Kali and SZA, got in touch with Tia via DM, the designer says. Kali wore a number of custom Slashed by Tia pieces while on tour; SZA wore a pink set for her Coachella 2018 performance. Lorde, Dua Lipa, and Abra have also donned Slashed by Tia, on-stage and off.

“I feel like when I make my clothes, I make them so the girl walks into the room and everyone’s like, ‘OMG, her outfit’,” Tia says. “I feel like you kind of need that with stage presence: Everyone needs to be like, ‘She looks amazing’… I do consider that when I’m making clothes. I’m like, Okay, what’s going to turn heads?”

Slashed by Tia’s celebrity clientele has attracted even more eyeballs to the brand. And the designer has capitalized on its ever-growing following to make a statement about diversity in fashion, sharing elaborate, conceptual lookbooks featuring primarily models of color surrounded by greenery and ornate interiors (inspired by Tia’s art history background).

Tia typically works with an all-woman production team to create video and photo editorials that play off Slashed by Tia’s soft, feminine embellishments: One of early photo shoot featured models adorned in her ruffle designs skateboarding around New York; a recent video lookbook featured a sword wielding model strutting through a Victorian-style home in a sheer ruffle two-piece set, surrounded by a striking crew of equally bad ass models.

PHOTO: Courtesy of Slashed by Tia/Lumia Nocito

An image from a recent Slashed by Tia lookbook.

Tia makes it a point to cast women of color—and black woman, in particular—in her campaigns because of their absence in the Renaissance paintings she studied, loved, and felt inspired by. “It’s so interesting because when I was doing my research in high school, I remember Googling ‘black people in renaissance paintings’,” she explains. “It was one, rare, and two, they were never really wearing ruffles. It was definitely something I wanted to incorporate into modern day dress and [make] accessible for the everyday girl to wear.” (The price point of the collection also supports this mission: Everything’s under $300.)

PHOTO: Courtesy of Slashed by Tia/Lumia Nocito

An image from a recent Slashed by Tia lookbook.

Slashed by Tia has participated in runway shows in Lagos, Paris, and New York, but will make her official New York Fashion Week debut in September, for the Spring 2018 season. Tia’s also finishing her degree, expecting to graduate next year.

Right now, her weekdays are spent in class, her evenings on the brand (she’s still a one-woman show, managing business operations, production planning, and marketing herself). But once Slashed by Tia’s her full-time occupation? Well, it’ll surely open her A-list client book up to even more people looking for edgy ruffle designs, meticulously slashed by Tia.





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Prince Louis' Birth Certificate Is Pretty Standard, Minus Two Small Details


If you thought royal birth certificates are fancier than others—like, say, hand-printed in gold ink on ivory card stock—think again. Turns out, when royals are born, they’re issued a routine birth certificate, just like the rest of us. Well, almost.

On Tuesday (May 1), Prince Louis’ birth certificate was released, and it’s pretty standard save for two small details. Under “occupation” for his mom and dad—Kate Middleton and Prince William—it reads “Princess of the United Kingdom” and “Prince of the United Kingdom.” And for “name and surname,” all three royals are listed under their full royal titles. This means Prince Louis is listed as “His Royal Highness Prince Louis Arthur Charles of Cambridge,” Prince William goes by “His Royal Highness Prince William Arthur Philip Louis Duke of Cambridge,” and Kate Middleton is ID’d as “Catherine Elizabeth Her Royal Highness The Duchess of Cambridge.”

Other than that, though, the birth certificate has all your basic info. It states that Prince Louis was born on April 23, 2018, at St. Mary’s Hospital in Westminster, that his sex is male, and that he lives at Kensington Palace in London. It also bears Prince William’s signature, which is exactly as aristocratic as you’d expect.

Check it out for yourself, below:

PHOTO: Dominic Lipinski/WPA Pool/Getty Images

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Kensington Palace announced the then-unnamed Prince Louis’ birth last Monday, April 23 on Twitter. “Her Royal Highness The Duchess of Cambridge was safely delivered of a son at 1101hrs,” read the tweet. “The baby weighs 8lbs 7oz. The Duke of Cambridge was present for the birth. Her Royal Highness and her child are both doing well.”

Later that week, Prince William joked that he was still “working on” the baby name, but a day later, Kensington Palace confirmed it: “The Duke and Duchess of Cambridge are delighted to announce that they have named their son Louis Arthur Charles,” read their announcement. Now it’s official, so no take-backs, William.





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Danielle Brooks Launches Plus-Size Clothing With Universal Standard


If you could design three pieces that you wish you had in your closet, but can never find, what would they be? That’s the question that Universal Standard asked actress Danielle Brooks before collaborating with her on a three-piece capsule collection, which launches today.

The plus-size brand used the same concept when it collaborated with models Candice Huffine, Georgia Pratt, and Katy Syme earlier this year. Universal Standard tapped Brooks next because it loved her “beauty, energy, and style,” explains co-founder Alexandra Waldman. As for the actress, she says she knew the match was right “when Alex told me about Universal Fit Liberty,” Universal Standard’s policy by which you can exchange any of its garment for a new size within a year. “Their headspace is moving us forward, as women first before we are a size,” adds Brooks. “I was like yes, this is a brand that I want to be a part of. Now, it’s crazy to finally have clothes out there that I designed. That never ever crossed my mind when I was a teenager, shopping at Walmart looking in the men’s section.”

The collection is short and sweet, made up of just a pair of overalls, a pleated shirt dress, and an off-the-shoulder sweater dress. “When they told me [the concept] I had just gotten off of a plane,” says Brooks. “I was thinking, ‘You know what could be cool? Having something that is transformable.’ I chose the off-the-shoulder dress, because I felt like this is something I was just comfortable wearing. So if I’m on a plane and I want to be casual, then I step [out of the airport] and there’s paparazzi in my face and I want to feel a little more glamorous, I can take this dress either direction.”

PHOTO: Heather Hazzan

The Dani Sweater Dress “The sweater dress will always be a statement piece,” says Brooks. “And the one we’ve created goes a few steps further than your everyday dress. With this piece, you are able to dress it up, dress it down, wear it off the shoulder, and even rock it as a chic hoodie. It’s what every woman will be looking to wear for fall.” ($190, in aubergine or black, Universal Standard)

Up next: the overalls, which are specially designed for a curvy frame. “I remember looking in the men’s section for overalls because there were none that would properly fit me in the hips and waist in the women’s section,” says Brooks. The pair also has elevated hardware, which makes it easier to pair with heels for a day-to-night look.

PHOTO: Heather Hazzan

The Brooks Overalls “The overalls were a no-brainer,” says Brooks. “For years I have looked for a pair of overalls that weren’t too baggy in the crotch, that presented some type of wow factor and that wasn’t too long in the body. This one will be sure to satisfy every woman who has felt like me.” ($120, Universal Standard)

Finally, there’s a pleated shirt dress, which comes in the below pink and crisp white, and was inspired by Solange Knowles. “There was a shirt I saw her wear that I wished that I could have worn,” says Brooks. “And I was like oh, I can make it! The shirt dress is very similar to that outfit [of hers].”

PHOTO: Heather Hazzan

The Danielle Shirt Dress “The shirt dress was inspired by one of my fashion icons, Solange Knowles,” says Brooks. “Too often, I’m not able to wear the cool unique statement pieces that I see because they never run in my size. This piece will have people asking you, ‘excuse me, where did you get that?’” ($110 in black, rose, or teal, Universal Standard)

We’ve all heard that, when it comes to designing plus-size clothes, there are certain nuances that can make the process difficult: You can’t simply grade up designs, for instance; pieces have to accommodate increasingly varied body shapes (i.e. why elastic waistbands still exist); and that extra material can get super expensive. But for Brooks, the biggest learning curve was how to work with fabrics: “You know, what fabric will fall right, what fabric will lay right on the body, what fabric will work around the armpit versus the ankle. I like to wear my undergarments and cinchers, and a lot of times you can see the imprint of them under the garment. It was all about the fabrics.” (FYI: the shirt dress is made of a cotton-nylon-elastane blend, the sweater dress is made of a wool-cashmere blend, and the overalls are made of a cotton-elastane blend.)

If you’re a fan of Brooks’ style (or follow her on Instagram), you probably know she’s tight with some designers. “For the past few years, it was very important to me to challenge these designers that won’t even have plus size shoes, bring plus sizes to stores,” she says. “Now that I’m starting to enter into [the fashion] world on a deeper level, I’m starting to realize: Who cares about them?” she says, of the designers who haven’t dressed her. “They never cared about me.” When it came time to design, Brooks asked a simple question: “Why not focus on brands that are actually—from the beginning—cared about making me feel good in clothes?” And she wasn’t done with the real talk there: “I have gone to fancy events and confronted huge designers and said like, ‘Hey, like why haven’t you designed for plus sizes?’ And they go blank. They don’t even know if they have a plus size line or not! And that tells me right there that they don’t care.”

Though Danielle Brooks for Universal Standard launches today, the brand had a 24-hour flash sale with the collection that performed well. “The overalls are slightly outperforming the dresses,” says Waldman. Brooks adds: “The one I thought that people weren’t gonna gravitate towards the most people actually are. People are loving the shirt dress.” Get one while you still can!

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