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All the Fashion Brands That Have Introduced Plus Sizes in 2019


In the fashion industry lip service doesn’t really go a long way. Brands and designers can promise to do better and say they care, but it’s the products that do most of the talking. The proof that brands are listening to its customers, particularly those who wear a size 12+, comes from direct action: selling product that fits them—and looks good.

Case meets point with the brands who’ve all extended their size ranges within the last year. There’s no clear underlying thread that ties these labels together. Some specialize in denim, others lingerie; there are ones with super affordable pieces and others whose designs are reserved for special splurges. However, they’re all examples of the ways the fashion industry has responded to the demand for more style options for women who wear plus sizes while maintaining the aesthetic and quality that makes each item so covetable in the first place. Best of all, these size extensions are intended to stick around for the long run, ushering in a new, more inclusive, normal.



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Jillian Bell: I’ve Had a Lot of Different Body Sizes, and They’re All Important


Q&A interviews are an interesting part of my job. I do a project. I promote it. I attend screenings and after there’s usually a question-and-answer portion. There are a few questions I’ve gotten used to answering. “What was it like working with the cast?” “Were there any on-set pranks?” Stuff of that nature. But every once in a while, someone will approach me after to ask something they didn’t want to say into a mic in front of a large crowd.

That happened recently, at the Provincetown Film Festival. I was there to promote my movie Brittany Runs a Marathon, which tells the story of a woman who feels stuck in her life and decides to set an epic goal: to run the NYC marathon. It’s based on a real woman—the amazing and inspiring Brittany O’Neill—and is the first script I’ve read that really showcased the highs and the lows of a transformation tale. I was inspired to go through the same physical journey the character takes on in order to prepare for the role, so I started running. And I lost 40 pounds, like Brittany did. It was hard and emotional, but it connected me to the character in a way I hold very dear.

But back to that Q&A in Provincetown: After, a woman approached me and asked if I found myself feeling more confident in my own skin after I lost the weight. I told her the truth: No.

For me, I was less in my head when I had a little more body to my body. When I lost weight, however, I was constantly comparing myself to other women. “Am I bigger than her?” I found myself thinking. “Smaller?” At times, I was frustrated when people didn’t comment on my weight loss. But if someone commented in a way that felt hurtful to my old body, I was upset too.

Courtesy of Jillian Bell

The woman’s question had me thinking about all of this. So when I came back to Los Angeles, I continued the conversation with my good friend and fellow actor Vanessa Ray. Vanessa and I often sound like mad scientists—like we’re one step away from figuring out the cure to the dreaded “I hate my body” disease. On this particular night, we got into a discussion about all the different bodies we’ve had throughout our lives. I was skimming through pictures of me at my skinniest and at my heaviest and telling her that in both of the pictures I had times of confidence and also times of insecurity.

Two sidebyside photos of Jillian Bell
Courtesy of Jillian Bell

I realized in both of these bodies I had experienced love and loss, laughter and tears, first kisses and kidney stones. (Kidney stones SUCK, by the way.) Both bodies had experienced panic attacks and movie premieres and way too many nights in watching The Office. We thought, “What would happen if we tried to celebrate all stages?” What if everyone saw old pictures of themselves and stopped judging those women? What if we focused on the experience we were having at the moment, rather than whether or not our pants look too tight?



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Universal Standard Collaborated With Rodarte to Make Clothes in Sizes 00 Through 40


Universal Standard has a big mission: beyond offering minimal essentials in an unprecedentedly inclusive range, or sending you a mystery box filled with goodies, their goal is to “create a new normal” in the fashion industry. One way of doing that is to help other brands expand its sizing thoughtfully. First, it partnered with J.Crew. Now, Universal Standard is helping transform the super high-end, super-ethereal, super-exclusive aesthetic normally reserved for those with red carpet access (or very deep pockets).

Universal Standard is teaming up with Rodarte, the L.A.-based brand helmed by sisters Kate and Laura Mulleavy that’s incredibly popular among the celebrity set. (Rodarte’s flowery, fantastical designs are often spotted on the likes of Kristen Dunst, Rowan Blanchard, and Brie Larson.) Prices are typically well into the four- to five-figures—and, historically, its sizing has been just as limiting.

Universal Standard’s co-founder Alexandra Waldman tells Glamour that she and her co-founder Polina Veksler took a very strategic approach to their latest partnership. “We sat down and decided that we wanted to bring the consumer a taste of stuff they’ve never had access to before,” she says. Together, they made a list of brands that that they felt had a unique point of view, would bring something new to the Universal Standard shopper, and offered product that was different from anything it already had in stock. “There’s no point in collaborating with someone who’s exactly like you,” she says. Rodarte was at the top of that list.

Through this collaboration, the world dreamt up by the Mulleavy sisters will open up to a much broader audience. Universal Standard x Rodarte consists of four pieces that marry playful design with inclusivity: available in sizes 00 through 40, in four different colorways, for under $250.

Courtesy of Universal Standard

“We came together immediately and started talking about what this could look like: what were the pieces and why were the pieces [that way] and how we were going to do this,” Waldman says. Universal Standard brought the expertise in creating size-inclusive clothing, allowing “Kate and Laura to exercise their creativity.” There were a few things that Waldman and her team made sure to include in the collection—like a monochromatic color palette (so the shopper could see the “easy usability” of each piece and “plug it into her own wardrobe”) and freedom of movement (so that “everyone, in whatever body they live in, feels great about these clothes on them.”) But Waldman says the vision for the collection was all the Mulleavys.

“When we went to Laura and Kate, we really wanted them to do something that was very Rodarte,” Waldman continues. “The ethos of our brand is to work with like-minded brands to open as many doors as possible, and to let the fashion industry see that this is can be done—and done beautifully.”

Universal Standard Collaborated With Rodarte to Make Clothes in Sizes 00 Through 40
Courtesy of Universal Standard

This marks Universal Standard’s most luxurious partnership to date. Since it launched three years ago, the brand has collaborated with Danielle Brooks and J.Crew. In the latter case, Universal Standard helped the company extend sizing permanently. To now align itself with a brand of Rodarte’s caliber is a major achievement in expanding sizing in the luxury space.

Waldman’s still believes there is a lot of work to be done. “I think that the world is changing tremendously, and I think that fashion world is not keeping up, if I’m perfectly frank,” she says. “It’s very unfortunate because there is a revolution coming—not just a revolution of the individual, a revolution of aesthetic in general: what’s considered beautiful, what’s considered worthy, what’s considered inclusive. And the more we include and we diversify, the more beautiful things become. I think that it’s really important to break those barriers, open those doors, and just invite people in. They want to be there. You need them to be there. It’s a win-win-win.”



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Yes! Reformation Is Finally Launching Plus Sizes


Reformation’s vintage-inspired dresses and dreamy two-piece sets are beloved by a star-studded crew of well-dressed people, including Selena Gomez, Karlie Kloss, and Emily Ratajkowski. But since the brand launched in 2009, there was a noticeable gap in its offerings: inclusive sizing. In 2015 it debuted a petite range; in 2018 it released a limited-edition extended size collection; now, after much anticipation (and plenty of requests on social media), Reformation is introducing its first permanent collection available in sizes 14-24 and 1X-3X.

In a letter announcing the capsule collection last year, Yael Aflalo, Reformation’s founder and CEO, explained that they started noticing customers’ pleas for more inclusive sizing in 2017—and that they agreed that “it’s unfair that we only offer clothing to a limited size range.” (On its website, the link to shop the first range literally read: “Sorry it took us so long.” Now it says: “Let’s do this forever.”) So Aflalo and her team set the wheels in motion to make things right. To ensure it was doing the community justice, Reformation tapped Ali Tate Cutler, a curve model that’s worked with the brand in the past, to design its first size-inclusive collection.

“Our design process started with us sitting with Ali and discussing what she really wants to wear right now,” Aflalo told Glamour. “We wanted to offer a range of effortless styles—think two-piece sets, wrapdresses, and off-the-shoulder tops—all staying true to our sexy silhouettes and sustainable manufacturing practices.” Reformation’s new extended sizes are already shoppable on Reformation’s website and at Nordstrom. Every piece is available in sizes 1X-3X; prices start at $48 and cap off at $278.

Aflalo added that Reformation will “continue to fine-tune our fit as we get feedback from our customers.” “We’re super happy to now offer a bunch of our most popular styles permanently in extended sizing.” Fingers crossed for even more sizes in the near future. Until then, check out Reformation’s permanent size-inclusive collection, ahead.





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First Look: Anthropologie Is Launching Plus Sizes


In the past year, some of the most well-known and beloved brands in the country have worked to make the shopping experience more size-inclusive. J.Crew and LOFT launched their first plus-sizes collections; Old Navy brought its plus-sized line back into stores, after over a decade of online-only merchandising. Now, another retailer is taking a major step to welcome even more customers into the fold.

Anthropologie is expanding into plus sizes for the very first time, with a new collection titled A+nthropologie. (It can also be styled as APlus by Anthropologie.) It launches with 120 pieces from the retailer’s core Spring 2019 assortment—a mix of in-house labels like Pilcro and Essentials by Anthropologie as well as outside brands like Cloth & Stone and DL1961—in sizes 16W to 26W. Prices start at $48 and cap out at $260.

In a statement to Glamour, Richa Srivastava, the retailer’s managing director of design, said this size expansion had been a long time coming:”Only in the past year or so did we arrive at a place where we were confident we could execute in a considered way, and deliver a collection that would suit her wants and needs—and ultimately bring her joy.”

When the collection launches on March 15, Anthropologie’s full range will be 00P to 26W. (The retailer debuted petite sizing in 2012.) A+nthropologie will be available online, as well as in 10 brick-and-mortar location across the United States and Canada.

“For Anthropologie, the goal is to be the place where everyone comes to feel like the best version of themselves,” Anu Narayanan, the retailer’s Chief Merchandising Officer, said. “We want to give every woman a wealth of options—and an experience that exceeds her expectations.”

The first-ever A+nthropologie lookbook features three of our favorite curve models—Ali Tate, Candice Huffine, and Paloma Elsesser—gallivanting around Mexico City in pieces from the collection. Glamour got an exclusive first look at the (incredibly fun) pictures. Check out Anthropologie’s first-ever size-inclusive offering, below.



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Reese Witherspoon's Draper James Is Officially Expanding Into Plus Sizes


Last spring, Reese Witherspoon‘s lifestyle brand Draper James announced it would be collaborating with Eloquii. The multi-season partnership marked Draper James’ first foray into extended sizing, offering its signature cheery pieces in sizes 12 to 28. Almost a year later, Witherspoon is announcing that it’s making plus sizes a fixture of her brand.

Starting for Spring 2019, Draper James will be offering sizes 0 through 24. At first, it’ll only be a selection of pieces that’ll be available in the full range. (In the future, the brand hopes to offer its entire collection in all sizes, plus grow what sizes are on offer.) Everything will be merchandised together in stores, and the prices will be the same across the board, between $38 and $175.

Draper James’ collaboration with Eloquii laid the groundwork for this in-house expansion. “[Eloquii] spoke to the customer in a way that she felt really seen and heard about fit and about styles—what styles work for her body, what don’t, what makes her feel confident,” Witherspoon told Glamour. “We learned a lot from that collaboration, and it inspired us, too. … We got so [much] information about what sizes people wanted, what they like to have, different types of coverage… We definitely altered some of those things, like whether there were belts on things or extending the length of certain dresses. That really helped us to feel like we were really dialed in as far as fit.”

One big difference between these styles and the ones Draper James offered through Eloquii is the fabric. Kathryn Sukey, the brand’s head of design, explains that they’re using the same material across its sizing, something that they couldn’t offer through an outside partnership. “We really think of this line as one comprehensive line, so there isn’t any substitute fabric in our extended size assortment,” she says. “That’s something that we’re really proud of and that we feel like we’re thinking of differently and doing differently than other brands.”

The new, size-inclusive designs, Witherspoon says, will bring the same bright, happy, Sourthern-vibe that people have come to expect from Draper James and that was in its Eloquii capsule. “Women love print and color and optimism and happy clothes—what they would say to me [about the Eloquii collection] is like, There are so many brands that only make very dark clothes or things that are very neutral,” she says. “And you know, there are women out there that want to be more expressive in their style, and they really enjoyed having things that had floral patterns and that were a bit ladylike.”

As Draper James x Eloquii hit stores, Witherspoon embarked on a book tour promoting Whiskey in a Teacup. While traveling across the country, women would come up to her to tell her they loved that collection. “I would see hundreds and hundreds of women who were wearing the clothes and would see the styles that they enjoyed and started to make sense in my mind which ones were really very popular—and for good reason,” she says.

Social media has been key to getting real-time consumer feedback, too. “We definitely listen to customers when they comment on social media and we respond,” says Witherspoon. “The great thing about being a young brand is that we can really be very nimble with new decisions and lean in to different ideas.” She also loves to see people posting their outfits featuring Draper James and Draper James x Eloquii pieces: “That’s more interesting to me than some fancy, styled shoot. I really love to see it incorporated into people’s lives and making them feel joyful.”

Draper James’ first plus-sized pieces also got the support of some top names—Chrissy Metz, Aidy Bryant, and Hunter McGrady have all worn the collection. “I was so thrilled to see [them] wearing the clothes,” says Witherspoon. “It’s just a thrill, first of all—the support of one woman to another woman. It’s always just a thrill. Are you kidding me? I just love to see anyone wearing the clothes! Because I put the work in, you know? And I think being an entrepreneur is a risk. You put yourself out there. But to have support from women who have the ability to do that means the world to me.”

It’s underscores her larger mission in film and in media (her production company, Hello Sunshine, has multiple TV and movie projects in the works, all highlighting women’s stories and many optioned from books written by women). “A big part of what I’m trying to do with development and the media world is create an idea that women, we stand together and we’re better together,” Witherspoon says. “Supporting each other is an imperative in my life, and it’s important to me to put that messaging into the brand. We took on this idea of expanding sizing as a reflection of who I am and [wanting] all women to feel seen and heard. Because everybody matters and everybody needs to feel beautiful.”

Shop Draper James’ Spring 2019 styles, available in sizes 0 through 24, below.





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