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Nike’s latest advertisement will give you both goosebumps and teary eyes. Why? Because it features a home video of a young Serena Williams training with her dad and first trainer, Richard.
The ad, entitled “Voice of Belief,” begins with vintage footage of the tennis icon and her father training at a tennis court, filmed when she was nine years old, according to ESPN reporter Darren Rovell. “This is you at the U.S. Open. This is you,” he says, before she serves. The film then cuts to an older Williams completing the serve and playing at the actual U.S. Open while her father’s voiceover continues. “Boom!” he says. “Very good. Keep that service motion you have. Right there, good.” As he continues coaching her, the older Williams completes all the tennis shots that her father was talking her through back in 1991. The film ends with a cut back to Williams’ childhood footage, her father repeating, “This is you” as she perfects her serve. “Very good, Serena Williams,” he says, as the ad switches to a black screen that says, “It’s only a crazy dream until you do it.”
Watch it for yourself, below:
This isn’t the only Serena Williams support Nike has put out over the past couple days. Last Friday news broke of the French Tennis Federation imposing a new dress code for the French Open. The FTF singled out Williams’ black Nike catsuit, which she’d worn to prevent blood clots (like the ones she experienced after giving birth). A day later, Nike released a response featuring the tennis star competing in that very same catsuit, captioned, “You can take the superhero out of her costume, but you can never take away her superpowers. #justdoit.”
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