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KKW Beauty Review: 11 Products Worth Your Money


While Kylie Jenner might be the beauty billionaire in the family, Kim Kardashian’s line, KKW Beauty, isn’t one to sleep on.

Since its launch in 2017, Kardashian’s made an art form of releasing limited-edition drops that bring in double-digit millions in a single day (no doubt, with some influence from Kylie along the way). But over the past two years, the brand has evolved from contour sticks and fragrance to a full-blown empire, including lipsticks, concealers, and even body makeup. Following in Kylie’s footsteps, the line was previously only available on Kim’s site, but starting today, most of the collection will be available at Ulta, both online and in store.

As with any celebrity line, though, we’ve gotten a lot of questions from friends: Are the products actually any good? Or is the fact that they sell out constantly due to Kim’s devoted fans? The TL;DR? Honestly, yeah, they’re worth your money.

We asked Glamour staffers to test everything from the brand, and while her lipsticks were definitely a standout (the red looks great on everyone), there were rave reviews across the board. Scroll on for our honest thoughts.

All products featured on Glamour are independently selected by our editors. However, when you buy something through our retail links, we may earn an affiliate commission.



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Sophie Turner Just Trolled All the Influencers Promoting Weight-Loss Products


Sophie Turner is not here for influencers who want to promote harmful weight-loss products on social media. On Tuesday the Game of Thrones actor made a video eviscerating all the influencers out there using their platforms to post harmful weight loss “#ads.”

“Hey guys, just kind of going for my influencer look today,” Turner says in the clip with an L.A.-girl cadence. “Today I just wanted to promote this new powder stuff that you put in your tea. Basically, it makes you sh-t your brains out. It’s totally really, really bad for me to be promoting to young women and young people everywhere, but I don’t really give a f-ck because I’m getting paid money for it. Influencer life.” Where is her Emmy for this?

Sophie Turner isn’t the first celebrity to take issue with weight-loss spon-con. Jameela Jamil has voiced her concern several times, particularly taking aim at the Kardashians, who notoriously post #ads for brands like Flat Tummy Tea. “I don’t hate [the Kardashians],” Jamil told Glamour in September. “I just want them to stop selling laxatives, and then I will get off that dick. That’s all I’m trying to do. I’m not trying to attack anyone. But if you have a lot of power and influence and money, and you’re using yours irresponsibly, and other people aren’t aware that they’re being sold a lie, I’m gonna step on that dick.”

Instagram, thankfully, has taken measures to shield these potentially harmful weight-loss ads. The platform enacted some new, important policies in September. Under the new rules, users under 18 won’t be able to see posts promoting weight loss or cosmetic procedures with incentive to purchase product. Also, IG has nixed posts that make “miraculous claims” about a product. So if an influencer posts that they lost 10 pounds in three days just by drinking a tea, it will get flagged. Cheers to that.



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What Is Hyaluronic Acid? The Benefits and Best Products to Use


Let’s talk about the state of your skin. Is it itchy? Dehydrated? Does it feel a little tight? Hyaluronic acid can help with all that and more. You’ve probably heard of the ingredient before—it’s in everything from serums to sheet masks to even lip filler. But if you’re new to H.A. (as skin care experts often refer to it), you’re about to see a lot more of it in the coming months, because it’s the active ingredient in nearly every major skin care launch.

Here’s the scoop on the moisturizing powerhouse that all derms swear by—and the stuff you’ll soon be telling everyone you know about.

What is hyaluronic acid?

“Acid” may be the last thing you want to put on your parched face, but hyaluronic acid isn’t the kind that burns (like alpha or beta hydroxy acids, which work to exfoliate your skin). H.A. is a substance that occurs naturally in your body—in your joints, eyes, and—yes—skin.

So what purpose does it serve in the latter? “It’s produced by fibroblasts, the same cells that make collagen, in the dermis, the second layer of skin,” says Neal Schultz, M.D., NYC dermatologist and founder of BeautyRx by Dr. Schultz. “It’s the key molecule involved in skin moisture because it absorbs up to 1,000 times its weight in water.” Think of hyaluronic acid as a sponge in your skin that holds on to moisture and keeps your face looking plump and dewy.

What are the benefits of hyaluronic acid?

“Hyaluronic acid does not occur naturally on the surface of your skin, but when applied [via skin care], it’s a wonderful moisturizing ingredient,” says Schultz. When you apply an H.A. product, it works as a humectant. “Humectants basically pull water from the environment into your skin and are very hydrating,” says Joanna Vargas, celebrity facialist and founder of Joanna Vargas Skincare Collection. Basically, it serves as a big drink of water for your face, softening fine lines, making skin look firmer, and smoothing out even the roughest dry patches.

It also “plumps and adds volume to your skin cells to make your skin more radiant and smooth,” says Jessica Weiser, M.D., a dermatologist at New York Dermatology Group. H.A. is also a popular ingredient for facial fillers. “We use hyaluronic acid fillers to replace volume, create lift, and make the contours of the face more youthful,” says Weiser.

How do use hyaluronic acid?

Humectants like hyaluronic acid typically have a watery texture and absorb quickly (think: liquidy serums), whereas emollients (i.e., creams and oils) are thicker and stay more on your skin’s surface, don’t absorb as quickly, and work to lock everything in. Hyaluronic acid is often combined with other runny humectants (like glycerin and urea) and water. The water part is important: “It gets bound by the hyaluronic acid and then delivered to your skin,” says Schultz. “This is one of the ways hyaluronic functions as the greatest moisturizing ingredient ever.”

But here’s the thing to remember with humectants: It’s important to combine or layer them with more emollient textures, as the thicker products will work to maintain the moisture the humectant provides. “They seal in moisture that is already there so it doesn’t evaporate,” says Schultz. A good rule of thumb: You’ll want to top off an H.A. serum with an oil or a cream to make the results last. Most creams, on the other hand, already have both humectants and emollients (we like BeautyRX Soothing Moisture Cream), so they’re OK to apply alone. (Or, if your skin is super oily, a serum may be enough.) I personally always use both—serums because they have more powerful levels of active ingredients, and then a cream as a veil of protection. Vargas also points out that regular exfoliation is key for getting the most out of your products. Hyaluronic acid absorbs so much better if you don’t have a layer of dead skin cells sitting on the surface.

What are the best hyaluronic acid serums?

Good Q. Here are all the top-recommended products that deliver H.A., and which will work best for your skin type or concern.



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Instagram Just Implemented a Great Policy About Diet Products


Instagram has been criticized for ages for its tolerance of pervasive (and, let’s face it, annoying) diet spon-con. If you don’t know what I’m talking about, go check one of the Kardashians’ profiles right now. Scroll down a bit, and chances are you’ll see an “#ad” for Flat Tummy Tea or another product that promises miracle weight loss. Actor Jameela Jamil is just one of the many people who have called out these ads for encouraging toxic diet culture. Earlier this year Jamil directly took Khloé Kardashian to task for promoting Flat Tummy Tea.

“It’s incredibly awful that this industry bullied you until you became this fixated on your appearance,” she wrote to the reality star in March. “That’s the media’s fault. But now please don’t put that back into the world, and hurt other girls, the way you have been hurt.”

It appears Instagram has taken notice of the issue. The social media platform has announced several new policies about spon-con and ads, calling out ones that revolve around weight loss, in particular. Under the new rules, users under 18 won’t be able to see posts promoting weight loss or cosmetic procedures with incentive to purchase product. Also, IG has nixed posts that make “miraculous claims” about a product. Translation: If an influencer insists she lost 10 pounds in 72 hours just by drinking a shake, that post is going down. And good riddance.

“We want Instagram to be a positive place for everyone that uses it, and this policy is part of our ongoing work to reduce the pressure that people can sometimes feel as a result of social media,” Emma Collins, a public policy manager at Instagram, said in a press release.

Jamil is, no surprise, thrilled about these changes. “It sets the tone that this is not okay in our society,” she told British Elle. “We have hyper-normalized flogging nonsense to young impressionable people. These people are selling hair-growth gummies but wearing extensions, or photoshopping themselves to look slimmer and selling a weight-loss shake. There are so many lies being told, and we’ve accepted that as a cultural norm.”

While social media still has considerable room for improvement, moves like this one are a step in the right direction.

In her cover interview with Glamour, Jamil clarified that her criticism of the Kardashians doesn’t mean she hates them. “I just want them to stop selling laxatives, and then I will get off that dick,” she said, laughing. “That’s all I’m trying to do. I’m not trying to attack anyone. But if you have a lot of power and influence and money, and you’re using yours irresponsibly, and other people aren’t aware that they’re being sold a lie, I’m gonna step on that dick.”



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Top Curly Hair Bloggers Share the Best Products for Curls


Getting your hair to do exactly what you want it to do can be a confusing (and at times seemingly impossible) thing for everyone, but it’s especially true for women with curls. As effortless as they may look, the reality is that our curls can only be as good as the products and methods we use on them, and finding the right ones is easier said than done. To help cut through the conflicting recommendations and hundreds of products on the market, we thought: Why not do a little crowdsourcing? Here you’ll see what a handful of real women—with all different curl patterns and textures—vow as their absolute favorite curly-hair products, from buzzy creams to DIY remedies (plus a few why-didn’t-I-think-of-that tips).

All products featured on Glamour are independently selected by our editors. However, when you buy something through our retail links, we may earn an affiliate commission.



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The Best Itchy Scalp Treatments and Products


For so long, itchy scalp treatments and products for dandruff were a one-to-one operation. See a flake? Pick up a cheap, clunky bottle of shampoo from the drugstore and breathe in the smell of dads everywhere. Tried and true formulas get the job done, and have been with us through thick and thin, but—make no bones about it—dandruff shampoo isn’t exactly the chicest product in the shower. We push it to the back of the caddy.

But no longer. With more info than ever about the importance of scalp health (and horror stories about dry shampoo’s dark side), scalp products are stepping up their game. And they’re doing so in hoards. Every time we open Instagram it seems like another luxury brand is releasing a new scrub, mask, or elixir promising to to de-flake, balance, and nourish your scalp.

It’s easy to be suckered into pretty packaging, but seriously, how many scalp products does one woman need? Should you be using a scalp-focused shampoo, let alone an entire collection, even if you don’t deal with dandruff? It turns out, yes, according to pros.

“Everyone, no matter their gender or age, can benefit from taking care of their scalp,” says Dr. Ariel Ostad, a NYC-based dermatologist. Your scalp is more prone to dryness than your hair, and a build-up of styling products and increased pollution can lead to irritation and flakiness. Hadley King, M.D., a dermatologist at Skinney Medspa in New York City, adds that excess dryness is something to keep your eye on, as it can eventually lead to hair loss.

While scalp care is definitely something you should be thinking about, most experts will agree you don’t need a full arsenal of products, and less is actually more because too many products can lead to irritation. “We are conditioned to think we need more products than we do, often leading to over washing, which actually irritates our skin by disrupting its natural barrier,” says Ostad.

A clarifying shampoo is something everyone can use once or twice a week to help get rid of build-up, and actually clean your scalp, not just your hair. If you need a deeper clean, King suggests scrubs for deeper exfoliation, but Ostad warns that they can be irritating, so ease in. He also recommends using a moisturizing oil weekly or a mask monthly to really hydrate and strengthen your skin barrier and protect your hair follicles. More targeted serums and treatments are best for those who are trying to prevent hair loss.

The one thing everyone should be using every day? Sunscreen. Just like your face, you should be using SPF daily in order to protect your delicate scalp skin. “I encourage my patients to wear hats whenever possible in the sun, since they protect our scalp as well as our face,” says Ostad.

So, in short: No, the influx of cool dandruff and itchy scalp treatments aren’t just a marketing ploy. But if you’re not sure where to start, we’ve rounded up some of our favorites below.

Kristin Ess Anytime Anywhere Scalp + Hair Milk Oil

It’s hard to find scalp products that clock in at under $20 that don’t look clinical, but as always, Kristin Ess delivers. This bi-phase milk has avocado, olive, jojoba, and castor oils to moisturize both your scalp and hair.

Kristin Ess Anytime Anywhere Scalp + Hair Milk Oi

$14

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Oribe Serene Scalp Anti-Dandruff Shampoo

Who could say no to this pretty pink packaging? Plus, the shampoo’s inclusion of salicylic acid works to gently exfoliate and cleanse build up and irritation.

Oribe Serene Scalp Anti-Dandruff Shampoo

$46

Buy Now

Christophe Robin Cleansing Purifying Scrub with Sea Salt

This gritty sea salt scrub has a cult following and 613 glowing Sephora reviews, but the derms we spoke to had mixed opinions on physical head scrubs as a whole. While Ostad is in favor of salicylic acid to tackle dandruff, King says that if that kind of chemical exfoliant isn’t your favorite, scrubs like Robin’s could do the trick instead by clearing out the buildup and dead skin that can cause inflammation.

Christophe Robin Cleansing Purifying Scrub with Sea Salt

$53

Buy Now

Amika Reset Pink Charcoal Scalp Cleansing Oil

If you have really sensitive skin, this cleansing oil will de-gunk your scalp with French pink clay and charcoal, but the Sunflower oil base won’t strip skin. Because the oil emulsifies into a light milk, all hair types can use it and will be left with soft and shiny hair.

Amika Reset Pink Charcoal Scalp Cleansing Oil

$25

Buy Now

Kérastase Resistance Length Strengthening Scalp Serum

If your number one concern is hair loss, choose a targeted serum. This one uses Creatine R Complex and ceramides to strengthen your scalp and hair follicles, plus smells like an expensive salon.

Kérastase Resistance Length Strengthening Scalp Serum

$51

Buy Now

Davines The Wake-Up Circle Mask

This yummy mask re-invigorates and moisturizes your scalp and hair with Rhodiola extract and purple clay.

Davines The Wake-Up Circle Mask

$10

Buy Now

Briogeo Scalp Revival Charcoal + Coconut Oil Micro-exfoliating Shampoo,

This gentle scrub is perfect for keeping flakes at bay with minimal irritation. It draws on “vegetable-derived micro-exfoliators” to remove dead skin and buildup, and King says the addition of coconut oil will help you moisturize an itchy scalp and soften flakes.

Briogeo Scalp Revival Charcoal + Coconut Oil Micro-exfoliating Shampoo,

$42

Buy Now

Sachajuan Scalp Shampoo

Chic and with all the dandruff-fighting properties of a traditional flake-targeting shampoo: Sachajuan’s formula includes salicylic acid, piroctone olamine, and climbazole to exfoliate skin and kick-start healthy cell turnover. King says the combo takes on yeast—if left alone, bacteria feeds off of it to create more inflammation and flakes

Sachajuan Scalp Shampoo

$28

Buy Now

Aveda Pramasana Protective Scalp Concentrate

Aveda’s little turquoise bottle homes in on the powers of lactobacillus, which the brand says preserves your scalp’s natural protective barrier; seaweed extract, to help control and balance sebum levels; and tamanu oil, which they say protects your scalp from pollution and other free radicals.

Aveda Pramasana Protective Scalp Concentrate

$46

Buy Now

Moroccanoil Dry Scalp Treatment

This treatment is ideal to soothe and moisturize very dry scalps. Ostad loves it for it’s inclusion of Argan Oil, which is full of nourishing essential fatty acids to calm irritation.

Moroccanoil Dry Scalp Treatment

$38

Buy Now



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