Sophie Turner is not here for influencers who want to promote harmful weight-loss products on social media. On Tuesday the Game of Thrones actor made a video eviscerating all the influencers out there using their platforms to post harmful weight loss “#ads.”
“Hey guys, just kind of going for my influencer look today,” Turner says in the clip with an L.A.-girl cadence. “Today I just wanted to promote this new powder stuff that you put in your tea. Basically, it makes you sh-t your brains out. It’s totally really, really bad for me to be promoting to young women and young people everywhere, but I don’t really give a f-ck because I’m getting paid money for it. Influencer life.” Where is her Emmy for this?
Sophie Turner isn’t the first celebrity to take issue with weight-loss spon-con. Jameela Jamil has voiced her concern several times, particularly taking aim at the Kardashians, who notoriously post #ads for brands like Flat Tummy Tea. “I don’t hate [the Kardashians],” Jamil told Glamour in September. “I just want them to stop selling laxatives, and then I will get off that dick. That’s all I’m trying to do. I’m not trying to attack anyone. But if you have a lot of power and influence and money, and you’re using yours irresponsibly, and other people aren’t aware that they’re being sold a lie, I’m gonna step on that dick.”
Instagram, thankfully, has taken measures to shield these potentially harmful weight-loss ads. The platform enacted some new, important policies in September. Under the new rules, users under 18 won’t be able to see posts promoting weight loss or cosmetic procedures with incentive to purchase product. Also, IG has nixed posts that make “miraculous claims” about a product. So if an influencer posts that they lost 10 pounds in three days just by drinking a tea, it will get flagged. Cheers to that.
