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We Tried Huda Kattan’s New Wishful Yo Glow Enzyme Scrub


I trust Huda Kattan to accomplish a lot of things that might seem impossible. Case in point: She created a Huda Beauty eyeliner you can sleep in for two nights in a row with zero smudging. She also made me a believer in eye shadow palettes long after I had succumbed to palette fatigue. While there are plenty of makeup brands built on social hype, hers is one of the few I’ve found to actually deliver results. But while I’ve learned to follow her lead when it comes to cosmetics, her first venture into skin care still caught me off guard.

Wishful is Kattan’s third brand (after Huda Beauty and Kayali Fragrances). Like its predecessors, it has a made-for-Instagram vibe that I quite frankly don’t look for in my serums and scrubs. Normally, this would give me pause, but I decided to give it a chance—mainly because I once interviewed her about her everyday beauty routine and she rattled off enough skin-care tips to fill a book.

Kattan says the new line stems from her own experiences treating her adult acne, subsequent scarring, and hyperpigmentation (not to mention the countless products she’s tried over the years and the direct feedback she’s received from her 41.6 million followers). The first Wishful launch directly targets that trifecta; she describe it as “a skin-changing exfoliator with glowing results.” One glance at the Wishful Yo Glow Enzyme Scrub, and you’ll know that’s exactly what it’s designed to do. I say this because the sunny yellow tube, with its foiled holographic lettering, is by far the brightest thing in my bathroom cabinet—and possibly in my entire home. It practically screams, “I will make you glow!”

The vibrant packaging contains some of Kattan’s favorite ingredients, delivering “a gentle yet powerful” formula. The result is both a physical and chemical exfoliant; the thick gel includes pineapple and papaya enzymes, which smooth your complexion while increasing cellular turnover and boosting brightness. AHAs (alpha hydroxy acids) and BHAs (beta hydroxy acids) deliver a similar effect, while fine pieces of cellulose dispersed throughout slough off your remaining excess cells. Everything is suspended in a rich base of glycerin and sweet almond oil, which emulsifies into a milky texture as you wet it. It’s a lot to pack into one product, but Kattan says she worked with a K-beauty team in order to combine three types of exfoliation into a nonirritating formula.

Wishful’s Instagram feed is filled with plenty of unfiltered, un-FaceTuned photos and videos that sing praises of Yo Glow. And Kattan has stressed that she, the brand’s toughest customer, has already put the product through its paces. But I had to see for myself if a face scrub was capable of inspiring the same level of devotion as her glittery eye shadows.

My skin seems to be fully in tune with my career needs because the week the package crossed my desk, I was blessed with extra-clogged pores on my nose and a breakout across my left cheek and forehead. I had managed to calm the breakouts with regular doses of retinol-spiked moisturizer, but they left behind a complexion that was duller and more uneven than usual. After reading the instructions, I ripped the box open, squeezed a dime-sized amount into my hand, and washed my face.

Sarah Wu

It is—as Kattan promises—a pretty gentle experience; the physical exfoliants are soft instead of jagged, and the other ingredients produce only the mildest and briefest of tingling sensations. (Note that you’re not supposed to use this stuff more than one or two times per week; any more frequently, and you’ll be overdoing it.)

I know it sounds like an exaggeration to say that I did a double take after patting my face dry and looking in the mirror, but I was legitimately shocked. Even under my horribly fluorescent bathroom lighting, I could see a visible difference in brightness that seemed impossible given that the gel had touched my face for a grand total of 45 seconds. I held off for a full week before reaching for it again, and watched in amazement as my hyperpigmentation receded and my glass skin came rushing back to me. To say I was pleasantly surprised is an understatement. Wishful, I’m officially marking my calendar for your next launch.

Wishful Yo Glow Enzyme Scrub

Sephora

$39

Buy Now

Sarah Wu is a writer in Berlin. Follow her on Instagram @say.wu.





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Huda Beauty LifeLiner Eyeliner Review – Wow, It's Good


As mesmerized as I am by the rise of so-called “Instagram Makeup”—typically involving full coverage foundation, a technicolor eye, and matte lipstick—I usually don’t incorporate the look into my own routine. I’m much more minimal in style, somewhat hopeless with an eyeshadow brush, and always, always, short on time. That being said, there’s one Instagram trend I can always get behind: bold, beautiful winged eyeliner.

When I caught word that the Queen Of Instagram Makeup herself, Huda Kattan, was releasing a new eyeliner this fall, I knew it had to be good. Much like me, Kattan is rarely seen anywhere without her signature swipe of black liner. “Liner was actually the first piece of makeup I ever wore,” she says. “I was probably 12 when I started wearing eyeliner. It was the one thing that I would never leave the house without.”

Huda Beauty’s Life Liner features a pencil on one side and a liquid on the other. It may be surprising for a makeup maximalist, but Kattan wanted to streamline the liner process—and make it easier for travel. The pencil has a propel system that allows it to self-sharpen (always a plus), and the brush on the liquid is incredibly fine-tipped. (Kattan herself cut it to the perfect point.) The real kicker however, is the 48-hour wear claim that the liquid end boasts (the pencil has a standard eight-hour wear time).

According to the brand, the staying power comes from a blend of silicones and silicone resins; the combination creates an elastic texture that bends with your eye and doesn’t crack or smudge. The waterproof formula also features a lightweight film that protects the color once applied. Kattan says that she even uses it to lightly fill in her eyebrows for a day at the beach or pool—in the campaign video, she emerges dramatically from a tub of water, eyeliner wings perfectly intact.

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Truth be told, I’ve already tried plenty of formulas that claim out-of-this -world wear, but flake off at the first sign of a tear or eye-rub. My liquid liner track wear is a solid nine hours (and that’s the best of the best), so I wanted to put Life Liner to the test. So, in the name of journalism, I slept with it on—two nights in a row. Read on for my liner diary.

Wednesday, 9:00 AM, 0 hours in.

Bella Cacciatore





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Huda Beauty The New Nude Eyeshadow Palette Review


At first, I didn’t understand the hype surrounding Huda Beauty. While everyone else was singing endless praises of the Rose Gold palette on Instagram and urging me to try it, I simply lifted one shoulder in the weary shrug of someone who has swatched approximately 53,857,612 eyeshadows. Objectively, I could see the appeal of Huda Kattan’s viral line; the glimmering textures and the vibrant shades certainly looked beautiful in the link a coworker sent me. Subjectively? I was more interested in what the cafeteria was serving for lunch that day.

That all changed late last year when fate made Huda’s Desert Dusk palette land on my desk, so I could finally experience love at first sight. I lifted the lid, and the 18 pans of color bewitched me on the spot. I wore them daily after that, reveling in their perfect textures and mesmerizing hues. Everywhere I went, someone would unfailingly comment on my eye makeup—makeup artists, editors, friends, and once, even an A-list celebrity. And since I usually smeared them on with my fingers, I knew it was the palette (not my less-than-stellar application skills) that deserved the credit.

So when Glamour‘s senior beauty editor, Lindsay Schallon, texted me about Huda’s latest release, I experienced prickles of intrigue. “I never wear eyeshadow and this changed me,” she insisted. “You’ll be obsessed.” In all the time that I have known her, I have heard her wax rhapsodic about many things—including dainty necklaces and her cat—but never eyeshadow. [Editor’s note: It’s true] I knew I had to investigate further.

The New Nude Eyeshadow Palette launched earlier this month, and it’s already racked up plenty of rave reviews on social media. Kattan specifically designed it to house a balance of cool and warm tones, cycling through countless color variations and textures until she landed on the final result. The goal was to “reinvent” traditional nude palettes since “today everyone has their own interpretation of nude,” she said. I’ll admit that my all-consuming love for Desert Dusk gave me tunnel vision, so I initially scrolled right past the more mellow selection of pinks, berries, and neutrals. But, when I gave it a second look in person, I instantly understood why so many people were falling hard for another one of her creations.

Like the other palettes Huda Beauty sells, the New Nude also contains 18 pans. But, because Kattan is a makeup queen that never stops innovating, there are additional surprises inside. Ten of the shades are satin mattes—smooth (thanks to aloe vera and coconut oil), flat colors with a soft-focus finish. I love these for blending and building dimension. Then, there are four multi-reflective pearls, a formula that combines the best qualities of duo-chrome and metallic shadows. Two pressed glitters, a creamy pressed pearl, and a beige cream base complete the set.

To truly understand the genius of the New Nude, you really need to see it in person. I found myself so inspired by the dazzling selection that I even used her eyeshadow brushes instead of my fingers to complete my masterpieces—a rare occurrence. I first tried layering a selection of plum and berry shades: Raw, Kinky, Fantasy, Excite, and Teddy. After filling up my camera roll with the appropriate number of selfies (500, give or take a few), I tried a pairing that emphasized the iridescent quality of her multi-reflective pearl formula. Layering Charmed and Play resulted in a dreamy lid wash that alternately flashed violet and peach in the cool winter light. Finally, I mixed Crave, Play, and Infatuated. The combination was subtle, but it coated my eyes in a gleaming halo of shimmer. Picture the inside of a seashell bathed in gentle mood lighting. That was me at the end of this process—cue another 500 selfies.

I won’t be giving up Desert Dusk anytime soon (or ever, really), but if you only buy one palette this year, this is it. Plus, take it from me: Once you get your hands on it, you won’t be able to let go.

Huda Beauty The New Nude Eyeshadow Palette, $65, sephora.com

Related Stories:
–Huda Kattan’s 3D Highlighter Palette Is What Instagram Dreams Are Made Of
–9 Things You Should Never Say to a Woman Who Loves Makeup, According to Huda Kattan
–Watch Huda Kattan Make Only Drugstore Makeup Look Like a Million Dollars





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Huda Kattan's New Foundation Is Selling Out at Sephora Like Crazy


PHOTO: Instagram / @hudabeauty

More than crazy eyebrow trends, more than mind-blowing highlighters, the one thing you can always expect from Instagram is flawless skin. If you’re following celebrities, it’s usually thanks to makeup artists doing their thing (and, let’s be real, photo editing apps also come into play). Regardless, it’s clear a lot of effort goes into getting that airbrushed finish, and when makeup artists explain their crazy-detailed foundation routines, those ideas are confirmed. Which is what makes the thought behind Huda Kattan’s Faux Filter foundation so on the mark: it delivers a fine-tuned formula for filtered-looking skin in real life, without the makeup artist know-how. It’s so good, Sephora is already selling out.

After launching all of three days ago, nine of the foundation’s 30 shades are already out of stock. If you’re one of Kattan’s 21.9 million followers, you get the appeal: with a track record of coming up with some of the best, most creative makeup tutorials on the internet, Kattan is obviously keyed into what makes and breaks an incredible formula. That experience comes through in the Faux Filter, which dries to a velvety, soft finish that sinks into your skin.

The shade range is also worth mentioning—Kattan says that after always having to mix her own shade, she went in with an eye on fitting undertones across the board. “There’s so much more to your skin tone than meets the eye. I would hand-mix the formulas myself, make the shade elaboration, and call them back in to test,” says Kattan. “And that’s why I’m so pleased we’ve created a really representative 30-shade offering. We shade-matched hundreds of people to ensure that our final selection would be all-inclusive.”

Also excellent: Kattan included men in the Faux Filter campaign lineup to subtly help break down the norm that makeup is inherently feminine. Priced at $40 each, the last time we saw sell-outs like this was with the Fenty foundation. Given that craze still hasn’t died down, we’d say it’s probably best to make up your mind on the Huda’s shades sooner rather than later.

Related Stories:
–Another Insta-Famous Makeup Brand Is Finally Coming to Ulta
–Huda Kattan on the 9 Things Not to Say to Women Who Love Makeup
–Khloé Kardashian Swears by This $9 Face Mask From Amazon



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The World According to Huda Kattan


I grew up in Tennessee, where no one was really hairy, and with sisters who were so beautiful—my little sister was a pageant girl. But me, I was this weird-looking hairy child. I had more than just a unibrow; I feel like I had a mustache, a goatee. I think that’s what first led me to beauty and this idea of wanting to find ways to feel better about myself. By the time I was nine, I was already super into it, especially DIYs inspired by my mom, who has always believed that remedies from the earth can be more powerful than beauty products. The first one I ever did, a yogurt mask with honey, is still my go-to today.

I ended up moving to Dubai and going into finance after college because of family pressure. I was trying to love it, but I just didn’t. When the recession hit Dubai in the late 2000s, I remember going to the mall to buy lipstick. No matter how broke I ever got—and I was very broke at the time—lipstick always lifted me up; it’s so powerful! That’s when I decided to move to Los Angeles and study makeup.
After I graduated, I started a blog, and eventually my sister Mona, who is such a visionary, said I should do a product. I felt really insecure about starting products, but I’d been hacking together my own lashes by cutting and curling and gluing other ones together. And Mona was like, “Why don’t you take these lashes that you keep crafting and manufacture them?” I knew exactly what I wanted, down to the packaging, which I did with a graphic designer from a selfie I took of my own eyes. It was really a struggle in the beginning, and I could barely keep up. A lot of time when we needed extra product or packaging, I would do makeup artistry jobs so I could afford to buy supplies.

The thing that helped me most when I started my own business was my experience as the president and PR director of student associations in college. Because of that I knew how to create and run an organization and how to really make things—even hard things—happen.

I’ve had some pinch-me moments since then. There was a line outside of Sephora at the Dubai mall when we launched our lip liner last year, and everything sold out in one day! It was so surreal and crazy, and of course I was crying. And then we launched the liners in Sephora in the U.S., and they went on to become one of its best-selling products ever! Everyone was shocked because it was a lip liner—something no one believed in—but I knew in my gut that they were going to make a comeback; people didn’t realize the potential. Those were moments when I was so grateful to be able to do what I do. Product development is emotional for me! It’s really important as a brand that we feel that our products are going to be life-changing for everyone who buys them. We won’t ever launch something we don’t feel strongly about.

People often ask me who I look up to, and, truthfully, I friggin’ love Steve Jobs because he never compromised. Before, I felt a little bit nervous to be someone who never compromises, but now I’m in a place where I don’t want to compromise. So sometimes I’m really annoying and hard to deal with, but I want to make sure that I feel really good about everything we do.

Kattan’s best Instagram makeup hacks:

When camouflaging a zit with concealer isn’t quite doing the trick, Kattan suggests trying to bedazzle your breakout.

The boob blender! No need to invest in a silicone makeup sponge when you have a spare silicone bra insert in your closet. Snip and lend away, says Kattan.

How to keep your contour lines extra neat? Kattan’s oft-copied Scotch-tape trick will prevent mistakes.

According to Kattan, a thin layer of milk of magnesia on your T-zone before applying makeup will blot excess shine.

Her strange-but-true acne remedy? The peel of a ripe banana, thanks to its anti-inflammatory properties. Gently rub the fleshy side of the peel against your skin to calm a breakout.

—as told to Fiorella Valdesolo

Huda Kattan is a beauty entrepreneur based in Dubai. Follow her @hudabeauty.



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