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How to Match Your Foundation: 8 Tips & Tricks


Foundation is the rare makeup product you don’t want to be able to see. Ask any pro how to match foundation, and they’ll tell you the final result should be a seamless veil that makes your skin look like skin. But sometimes, despite your best efforts, what looks like a good match in the bottle ends up being a less-than-perfect shade once applied. Whether it’s because you misjudged your undertones or the formula oxidized, it’s easy to end up with a bottle that’s almost right, but not good enough for daily wear. To ensure it doesn’t happen, take a cue from those who apply foundation best: professional makeup artists.

There are a few factors to consider before you even buy the bottle that’ll guarantee you’re picking a shade that fully matches your face—and getting the most from the formula you choose. Below, we asked makeup artists to explain the best process for how to match foundation, so you find your perfect shade every time.

1. Determine your undertones.

“The most important thing is to figure out your undertones first,” says Jane Iredale global makeup artist Hannah Hatcher. “Once you have those figured out, it narrows things down and you can begin to swatch on your skin tyu find that perfect match.” Undertones fall into three categories: warm, cool, and neutral. Warm undertones are golden, cool lean more pink or red, and neutral is a mix of both. Look at the overall tones of your skin to determine which applies. It can be a confusing process, so if you’re not sure, there are a couple more tricks to try.

“Usually, it’s about the veins,” says celebrity makeup artist Robert Sesnek. “Blue veins are cool, blue/green are neutral, and green are warm.” You can also consider the clothing and accessories that suit you best. “If you look better in cooler-toned clothing, chances are you also have cool undertones,” says Sesnek.

2. Read reviews and look for photo references.

Experts agree that testing shades in-person is the best way to find a match, but it’s still worth it to compare online reviews of brands you’re interested in first. This is particularly true if you’ve had a hard time finding a shade that closely matches both your skin tone and undertones. Many sites like Amazon and Sephora let reviewers leave photos, so you can see what shades look like on other people, while others feature shade-matching charts and model references that help too.

3. Take the finish of your foundation into consideration.

Full-coverage foundations are great for covering acne or discoloration, but they’re also harder shade match. Instead, Sesnek recommends opting for a sheer foundation with a buildable finish, since it’ll allow for more margin of error. (His personal favorite is Catrice Cosmetics HD Foundation because it can easily build up to a high-coverage base.)

Pat McGrath Labs Sublime Perfection Foundation

Pat McGrath Labs

$68

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Catrice HD Liquid Coverage Foundation

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4. Test shades on multiple spots of your face.

The most common advice you’ll hear is to swipe a small streak of foundation across your jawline (starting on your jaw down to your neck). Celebrity makeup artist Frederick Sanders recommends starting with two or three shades that look closest to your complexion and blending them all in fully. “The foundation should match the side of your face and your neck to prevent you from looking like you’re wearing a mask,” he says.

If you have a trickier time nailing down a shade though, pros recommend testing in other places too. “I swatch on multiple spots: jawline, cheek, forehead, and neck,” says celebrity makeup artist Emily Cheng. “I’ll usually go with one that matches my neck and forehead the most because that’s where I get the most color.”

5. Test it for a few hours.

It’s worth taking the time to test and wear before you buy. “A foundation in the bottle in its liquid state is a certain color, and it can oxidize on your face and change color as it dries or sets,” says Troy Surratt, makeup artist and founder of Surratt Beauty. “It can also change depending on your personal pH and chemistry.” Seeing how it adjusts to your skin over the course of a day is absolutely key.





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Rosie Huntington-Whiteley Says This Concealer Is So Good It’s Replaced Her Foundation


I don’t really understand why she never just took me to the hairdressers to get it sorted out. In the end I ended up with this green, gingery tinged mess of a hair for a good year. There are hardly any photographs of me from the age of 14 to 15, and if there are, I’m damn miserable. So, yeah, I wouldn’t recommend any at-home hair-dye kits.

What’s one beauty rule you swear by?

Taking off my makeup before I go to bed and using noncomedogenic skin-care and makeup products.

Fill in the blank. I love my hair…

After my hairdresser Christian Wood has done it. Lately I’ve been growing my hair out. I’m trying to get it as healthy as possible because much of it got really brittle and broken after I had my son. I just want to have healthy, long, luscious hair at the moment. And I’ve sort of reverted a little bit and just wanting to keep things much more simple lately. For me I think I feel my best when I just feel elegant and simple and not too fussy.

I’d have no idea your hair is brittle. It looks so healthy. What do you use?

I’m always rotating shampoos, but I always come back to Christophe Robin. I love his Aloe Vera hydrating shampoo and conditioner. I’m also using the Kérastase one with the orange lid. It’s like the OG of hydrating shampoos. And it really, truly is an incredible shampoo.

You travel so much. Is there a country or city that gives you the greatest beauty inspiration?

I think here in Los Angeles. When you go to Europe, women are much more experimental and bold with their look, more eccentric and playful. But I find here in L.A., it’s really the hub of the beginning of beauty, wellness, and fitness trends. We’ve got amazing aestheticians, doctors, makeup artists, and stylists here. But I also love places like Copenhagen. Women in places like that are just so cool and elegant.

What’s the best beauty advice your mom ever gave you?

Makeup is about enhancing what you have, not hiding what you have. When I was young, I remember thinking, What does that mean? And as I’ve gotten older, it’s sort of meant different things to me. And now, in my thirties, I think it means the way you apply your makeup. Instead of masking something you don’t like, enhance the things you do like.



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Prince Harry and Meghan Markle Have Filed a New Trademark for Their Foundation


Meghan Markle and Prince Harry spent a lot of the past year speaking honestly about their experiences in the public eye. They spoke candidly about how hard the media scrutiny can be, and even addressed rumors of a royal rift between Prince Harry and Prince William, insisting there isn’t a feud—just two families slowly finding their own way and their independence from each other.

Now, a new trademark filing reported by People shows that Sussex side of the family is further departing from the rest of the royals. According to the report, Harry and Meghan’s teams have registered “Sussex Royal The Foundation of the Duke and Duchess of Sussex” with the Intellectual Property Office in an effort to start their own charity foundation.

The original filing is from July, just one day after Kensington Palace announced that Markle and Prince Harry would be veering off from The Royal Foundation, the joint charity they led alongside Kate Middleton and Prince William. The move was part of a broader separation that also included splitting up the royal household they shared. While some people suggested that household split was a sign of a feud, others pointed out that it was just logistics: Both brothers now have their own families and different royal responsibilities, and therefore need separate staff, offices, and courts for their duties.

Thee new trademark protects the Sussex charity and allows the couple to “take legal action” against anyone who uses the name or likeness of their brand without permission. It also covers items from clothing to posters to stationary and sportswear. But more importantly, it reinforces that the organization is its own entity. Already, Markle and Prince Harry have indicated that there are several areas they plan to focus on as part of their charity efforts, among them sustainability, the environment, social change, and women’s rights. Middleton and Prince William, meanwhile, have stayed onboard at the Royal Foundation and recently placed a special focus on mental health awareness and advocacy efforts.



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Charlotte Tilbury Airbrush Flawless Foundation Review: This Is the Best I've Ever Used


Bella Cacciatore

According to Tilbury, the foundation contains “serum levels of skincare ingredients” in order to prevent wrinkles over time, as well as moisturizing skin for up to 24 hours. That explains why my dry skin is able to tolerate the heavy coverage. A bit of a warning, though: This stuff is hard-core, so a little goes a long way. The first time I applied the foundation I used too much, which resulted in gathering around my nose and hairline. A tiny pump is all you need for your whole face. I like to use a damp Beauty Blender so a tiny bit of my skin shows through. If you want more coverage, use a brush.

To develop the shades, Tilbury did a study of 650 men and women across various ages, skin tones, and skin conditions, including severe acne and rosacea. The foundation comes in 44 shades, in four “overtones”—fair, medium, tan, deep— and three undertones—cool, warm, and neutral.

Most foundations are made starting with the lightest shades, and the white pigment base is stretched to cater to the darkest shades, which is why so many foundations can look ashy. “We went into the laboratory and said ‘Guess what, we’re going to manipulate these undertones and overtones based on our study, and we’re going to start with the deep skin tones,'” says Tilbury. “We can stretch it so they never go ash.”

The new campaign showcases the foundation on a wide range of people, including Joan Collins, Miss Fame, and Tilbury’s mother, Patty. It also features before and after photos of real women and men with wrinkles, acne, and rosacea. It’s refreshing to see such a range of skin tones, ages, and gender identities represented, and illustrates Tilbury’s motives behind the foundation: to make everyone feel flawless. I know I do.

Charlotte Tilbury Airbrush Flawless Foundation

Charlotte Tilbury Airbrush Flawless Foundation

$44

Buy Now

Bella Cacciatore is the Beauty Associate at Glamour. Follow her on Instagram @bellacacciatore_.





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Pat McGrath Labs Skin Fetish Sublime Perfection Foundation Transforms Acneic Skin


When Mother talks, you listen. Mother, of course, is the inimitable Pat McGrath. Her eponymous cosmetics line has become an instant favorite of editors, influencers, makeup artists, and consumers since she launched her first product (Gold 001) in 2015. Now Pat McGrath Labs is valued at a billion dollars and offers a vast array of products to ogle over. From lipsticks and glosses to pigments and mascara, Mother has done the most to make sure we are taken care of. While I would never question her grand vision, I’ll admit to wondering: When will my skin get some love?

Nothing McGrath does is without tremendous effort and an eye for perfection (it’s why we love her). She’s known for creating stunning makeup looks at the shows of Christian Dior, Givenchy, Balenciaga, Prada, Stella McCartney, Louis Vuitton, among many others—designing looks that range from simple to ornate works of living art. The base of all these looks is a complexion that appears to be touched by God herself, which is why I’ve been itching to get my hands on her latest release, Skin Fetish Sublime Perfection Foundation ($68).

Skin Fetish Sublime Perfection has a serum-like consistency, with ingredients that help hydrate, blur, and smooth the skin. At the launch event in Los Angeles, McGrath demonstrated how layerable it is by using her hands for a soft wash of coverage, then building it up with a brush and a sponge. The foundation gradient includes five shade families, each split into seven undertones (with the exception of the “deep” family, which has eight). It’s packed with what the brand calls a Vita-Serum Complex and Diamond Core Powder Technology, meant to hold in moisture and optically blur the skin too. What I find most interesting is that McGrath says it’s “post-perfecting,” meaning you can keep applying throughout the day, even after powder. As a woman of 32 with an oily complexion, it seems like my skin is constantly eating my makeup—and I’m also noticing fine lines start to develop. In short, the formula was made for me; the blurring properties and fact that I can powder without a care in the world make me absolutely giddy.

The foundation also comes in a kit that McGrath refers to as The System ($150), which includes a silicone-free primer and powder. The primer features hyaluronic acid, which emulates the dewy glow that McGrath creates on the runway. “Everything is built from that whole idea of skin care, which is how you should look when you’re wearing foundation—like you’re taking care of your skin,” she says. She also explains that the powder does not cake and that your skin will still glow while wearing it, which was true for me, as you’ll see below. After watching McGrath and her team demo the makeup on models of varying ages with different skin tones, I couldn’t wait to give them a try on my own face.

Clean Skin

Kirbie Johnson





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Foundation Mapping Is The Secret For Glowing Skin


Foundation is a bit of a beauty Catch-22. It can cover redness and breakouts, but it can also look heavy, cakey, and dry if you’re not an application pro. Luckily, with the right technique, you don’t have to be. Instead of sweeping foundation across your entire face, you might want to try a different technique used for years by makeup artists to get glowing, natural looking skin: foundation mapping. Which, really, is just a fancy way of saying applying foundation only where you need it. Because you’re only using coverage where it’s needed, the idea is that ‘mapping’ gives the illusion of wearing very little makeup at all.

“It’s an effortless way to create your makeup base,” says celebrity makeup artist Tobi Henney, who particularly likes this technique in the summer.

As someone who struggles with acne and dry skin, I’ve been especially curious about this technique since I’d heard about it. No matter how hydrating the formula, foundation always, always looks entirely too visible on my skin, clearly showcasing that, yes, I have a full face of makeup on. But I feel uncomfortable not covering up my acne and refuse to go without foundation.

After prepping my skin as usual, I started by applying Paul and Joe Moisturizing Primer to blur and illuminate, so even the areas I was leaving bare wouldn’t be totally naked. Henney says that the most important step is choosing the proper foundation. It should be a perfect match for your skin, and “should be light to medium coverage, nothing too heavy.” I went with my L’Oréal Fresh Wear 24HR Foundation, as it’s the closest match to my skin tone, and is lightweight with a natural finish.

“Focus on applying the foundation on your T-zone, any uneven skin tone, redness, or blemishes,” Henney says. “Let the rest of your beautiful skin shine through.” I’m dealing with a lot of breakouts right now, so for me I focused on covering my forehead, chin, and some discoloration on my cheeks, leaving my nose and cheekbones bare.

Blending is key for this technique, and Henney recommends using either fingers, a dense brush, or a Beautyblender to really work the product into the skin. I used a Beautyblender as it’s great for picking up any excess foundation. After applying foundation on my breakouts and dark spots, I found it helpful to blend back over my entire face with the damp sponge just to make sure there were no harsh lines between where I had makeup on and where I didn’t.

Bella Cacciatore





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