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Taylor Swift Fans Spotted Snake References in Her 'End Game' Music Video


Taylor Swift’s music video for “End Game” has dropped, and if you thought she was going to leave the snake motif in 2017, think again. In fact, the pop star now appears to be doubling down on the whole snake thing for the new year, featuring not one, not two, but at least four serpenty references in her new video. She puts a slew of snakes in very obvious places, making sure to include enough lingering close-ups for social media-bound screen-caps. And as usual, Twitter has spotted them all.

The premise of “End Game,” which features Future and Ed Sheeran, is that Swift is partying in three cities around the world with her friends. All of these parties take place at night, the implication being that Swift’s reputation is so bad she has to be ferried from soiree to soiree under the cover of darkness. The first snake pops up in city number 1, Miami. As Taylor Swift saunters down a hotel hallway with Future, a black earring wrapped with a silver snake can be spotted dangling from her ears. The second and third snakes reside in city number 2, Tokyo. Spotted by eagle-eyed Swifties @steady7phine and @rebekahswiftie, Swift enjoys a drink with a neon green snake-shaped stirrer while she parties with Ed Sheeran and zooms down the streets of Tokyo in a snakeskin-printed suit, respectively.

Swift, however, saves the best for last, in city number 3, London. In a very aggressive visual pun, the “Look What You Made Me Do” singer sits on a bar-top playing the mobile game “Snake”, while a clubgoer feeds her a drink. As explained by YouTuber Raphael Gomes and Twitter user @swiftienanami, Swift is, literally, “playing snake.” And, better yet, she’s on level “1-3” referencing her lucky number.

Swift has not been subtle about her snake-reclaiming branding, having decked herself in snake-shaped jewelry since before Reputation dropped, literally handling a serpent while sipping tea in her “Look What You Made Me Do” video, and even sending out a “ssssss”-filled card over the holidays. If you’re growing weary of the references, though, they’re probably not going to end any time soon. This is, after all, the woman who has written almost an entire album about a moment that’s ancient history in Kardashian-Jenner years.

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Related: Taylor Swift’s Fans Have Already Figured Out the Secret Words in the ‘End Game’ Video





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Taylor Swift's Fans Have Already Figured Out the Secret Words in the 'End Game' Video


When Taylor Swift releases a new music video, social media pretty much implodes. Fans comb through each frame, looking for clues and hidden messages, and then write elaborate theories about them on Twitter and Reddit—which more fans then gobble up. It’s madness, really; Swift’s music videos are more like cultural events than they are actual, well, music videos.

And a new one is about to drop, so get ready to see nothing but Swifties on your timeline for the next 24 hours. “End Game,” Swift’s song with Ed Sheeran and Future, is her next single off Reputation, and the video for it will be released at midnight on Thursday, January 11. The singer teased a short trailer for “End Game” on Instagram this morning, and fans are already flipping out.

Here’s what we know from the few seconds Swift previewed: Sheeran and Future are in it. There’s a lot of drinking happening, too. And yacht dancing. And neon lights. Basically, everyone is lit as hell in this music video—which is on brand for all the turn-up references found in Reputation. (Seriously, Swift talks about alcohol a lot on the album.)

But the most interesting part of the teaser is what’s behind Swift. In one quick frame, you see her walk down a road lined with neon signs in Japanese. Eagle-eyed fans took a screen-shot of the signs and did a little translation work—and what they say isn’t that surprising.

According to Tumblr user chansukcatsmile, Swift is referencing the following words on those neon signs: “End Game,” “A-Team,” Your first string,” “Reputation,” Meredith,” and “Olivia.” The first four phrases are lyrics in “End Game.” The last two, of course, are the names of Swift’s cats. Check it out for yourself, below:

Swift is nothing if not consistent. She pulled a similar move in the “Ready for It” video, and her cats are all over her Instagram. We’re here for it, though. Is it midnight yet?

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Taylor Swift's 'End Game' Music Video Trailer Is Here—Watch Now


Say what you want about Taylor Swift, but the music videos she’s released during her Reputation era have been on point. Love or hate the song, the video for “Look What You Made Me Do” is so cinematic: Fifteen of her clones fight! She turns into a zombie and digs her own grave! At one point, she literally hisses! If it doesn’t sweep the MTV Video Music Awards this year, then what the hell is even the point of music video-making?

The “Ready for It” visuals, while not as dynamic as “Look What You Made Me Do,” are still badass. Swift seems to take a knock at Kanye West in the clip, rocking her birthday suit while channeling “Matrix”-esque superpowers. She also battles herself in the video, continuing the loose theme she started with “Look What You Made Me Do.”

And now we have a third video: “End Game.” Yes, my friends, despite having insanely better songs to choose from—cough, “I Did Something Bad,” cough—Swift is making “End Game” her next single. Don’t get me wrong: The mid-tempo jam, featuring Ed Sheeran and Future, is a bop, but there are better bops on Reputation.

That’s a debate for later, though. For now, let’s focus on the task at hand: the “End Game” video. Swift just teased a snippet of the video on her Instagram, and it looks interesting. Sheeran and Future make appearances, and a big portion of it seems to take place on a yacht. There’s drinking, there’s dancing, there’s hair-flipping—turn-up Taylor is in full swing here. Check it out for yourself, below:

The full “End Game” video drops at midnight. Let the fan theories begin.

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Taylor Swift Performed 'End Game' Live for the First Time—and Ed Sheeran Joined Her for It


Taylor Swift made her official return to the stage on Friday night for her first post-Reputation-release concert performance at KIIS FM’s iHeartRadio Jingle Ball 2017 in Los Angeles. The “…Ready for It?” singer performed two of her new songs along with a few throwbacks, proving Old Taylor might still be alive and well after all. Although fans knew she’d be headlining the concert, they got a huge surprise when Ed Sheeran stepped on stage to sing with her. It’s the first time the two singers and good friends have shared a stage in three years.

T.Swift took the stage as the last performer of the night. She opened her set with her single “…Ready For It?” before transitioning into “Blank Space,””Shake It Off,” and “I Don’t Wanna Live Forever.” She ended the night with “Look What You Made Me Do”—but before that final number, Swift brought the house down with her first live performance of “End Game,” a song from Reputation that features Sheeran and Future. She started the song on her own before Sheeran popped back onstage to join her (he’d finished his own performance for the concert earlier). The crowd, unsurprisingly, went wild.

Watch their moment on stage below:

This is one of the few times we’ve seen the pair perform together since Sheeran opened for the 2013-2014 Red Tour, and Twitter was all about it. Check out some of the best reactions below:

The entire concert will air on the CW on December 14 at 8 P.M. EST.

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