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Glossier Is Officially Coming to Nordstrom


Glossier, beloved brand of millennials and the internet, is going offline for its latest venture.

The beauty company just announced it will be opening seven temporary pop-ups at select Nordstrom locations around the country, including the newest flagship store in New York City, according to CNBC, to promote the brand’s popular Glossier You fragrance—a category that’s notoriously difficult to sell online.

“Fragrance is an extremely personal category—one that people understandably prefer to discover in person—and department stores are the largest channel for fragrance, making up nearly a quarter of all U.S. fragrance sales,” Glossier founder and CEO Emily Weiss told CNBC. “We feel confident that with Nordstrom as our partner, we’ll be able to maintain our extremely high bar for customer experience.” She said her team was also very involved in hiring and training the staff for the pop-ups, so that should be helpful in maintaining the vibe that Glossier fans love.

Glossier You Eau de Parfum

Glossier

$60

Buy Now

It won’t be selling its famed dewy skin care or “is she wearing makeup?” makeup at Nordstrom—yet, at least. Although the brand has opened brick-and-mortar locations since its launch. Currently Glossier has two permanent stores in Los Angeles and New York and have operated pop-ups in other cities like London, Miami, and Austin. The Nordstrom fragrance pop-ups will be open from December 3 through February 16 in Seattle, Chicago, Dallas, Houston, Washington, D.C., and Santa Anita, California, in addition to NYC.

The reactions on social media have been somewhat mixed, but generally positive. “As a former Nordstrom employee (lingerie ?), this partnership to bring Glossier You, our cult-favorite perfume, to seven Nordstrom stores feels poetic. (One of them is the Seattle store where I worked.),” one person tweeted. “I read that glossier finally caved and will be partnering with a major retailer (nordstrom) and i was like ?????? then i realized its for their new fragrance Glossier You,” another wrote.

Who knows if this Nordstrom partnership will lead to future offline ventures for Glossier, but we wouldn’t be surprised if it did.



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Glossier Black Friday 2019 Deals Include 20% Off Your Favorites


Ever since Glossier took the beauty world by storm with its “skin first, makeup second” mantra, the beauty brand has been invading bathroom counters and Instagram grids with its photogenic skin care and makeup. The hype is real, but it’s not every day the billion-dollar brand has a sale.

In fact, there’s only one brief window of time Glossier does slash its prices—and the annual Glossier Black Friday sale is it. From Black Friday (November 29) through Cyber Monday (December 2), you can shop the entire site at 20% off, online and in-store. Yep. Everything, from cult classics Boy Brow and Balm Dotcom to new launches like Futuredew, will be discounted. But that’s not all. This year founder Emily Weiss and friends are putting the pale pink cherry on top of the Glossier Black Friday sale with a pre–Cyber Weekend promotion. Starting today, you can shop 15 new limited-edition sets, including the All Balm Set (was $75, now $60), Lip Gloss Trio (was $36, now $29), and Colorslide Trio + Blade (was $38, now $30). Hint: Buying a set saves you up to 35% off on products.

Holding out for the big Glossier Black Friday sale? Then you’ll need a game plan. Ahead, we asked our editors about the Glossier products they’ll be buying in bulk on Black Friday.

All products featured on Glamour are independently selected by our editors. However, when you buy something through our retail links, we may earn an affiliate commission.



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I Wore Glossier Play for a Night Out—Here's How It Held Up


Late last month Glossier sent the internet into a frenzy with a cryptic Instagram post: a photo spinning gold “G” and a link to a mysterious new account called Glossier Play. The news kicked off hundreds of comments, tweets, and articles wondering what the new venture could possibly be.

Guesses spanned from sex toys to weed (I’d be into both, tbh), with many thinking it wouldn’t be a product line at all, but some kind of platform like a music streaming service or new online community.

When the brand finally dropped this month, it seemed so perfect that no one guessed. Glossier Play is a line of high-pigment, colorful makeup that the brand refers to as “dialed-up makeup extras.” And that’s the perfect description. The six piece collection is a departure from Glossier’s previous skin-focused offerings and includes glitter gel pots, rainbow bright eyeliner pencils, a liquid highlighter, glossy lipsticks, and two tools. In the campaign images the models are still wearing minimal skin makeup, and the products all seem fairly intuitive to use (glitter doesn’t require the same amount of skill level as contouring), so the OG brand’s DNA is still there. And of course, it’s all impossibly cool.

The launch got mixed reviews, some were thrilled with the glossy, glittery offerings, and others were disappointed in the fact that it was more makeup products. I personally sat somewhere in the middle. While I think creating a whole separate brand for Play seems like an interesting marketing call—and was a little disappointed it wasn’t something out of left field—after watching Troye Sivan (one of my many internet boyfriends) pout and apply glitter in the campaign video, I couldn’t wait to get my hands on it.

When the entire collection landed on my desk, I got the hype. Having been stuck in a neutral rut for months, it made me actually want to make plans so I could wear fun makeup. Not that the products wouldn’t look good at the office (our senior beauty editor, Lindsay, calls the Glitter Gelée “Adult Glitter” and has worn it to work on more than one occasion), but even the brand says the products “make getting ready the best part about going out.”

At this juncture of my life, I really only go out if I’m promised dancing. That being said, I have been let down by many a makeup product that can barely hang on through a night of drinking, sweating, and getting my life on the dance floor. Given Glossier Play’s disco-heavy positioning and Colorslide Eye Pencils’ 12-hour claim, I thought the line might be up for the challenge.

The Look

Despite being captivated by the glitter, I was really excited to get into the Colorslide eyeliners, and decided to make them the base of my look. I started by creating a cat eye with the teal shade Hardcore Velvet, and lined my waterline with the baby blue Early Girl. I used a small brush to smudge the two together for a watercolor effect, and oh my God was I impressed. As a cat-eye addict I generally stick to liquid, but these pencils made me rethink my whole world. They are somehow creamy enough to glide on no problem, yet could also easily make a sharp wing—and didn’t do that weird crumbly thing in my lower waterline.

I then patted the Glitter Gelée in Phantasm, a larger iridescent glitter on with the Detailer tool, a little silicone brush that I found helpful for getting a thin, even layer. To be honest I didn’t love how the glitter looked with the liner (maybe too much action for my small eyes), but I have since tried it solo and it’s very pretty. I finished the look with a swipe of the Niteshine liquid highlighter in Pale Pearl, a baby pink, on my cheekbones and nose, and the Vinylic Lip in Pony, a taupey-brown.



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Glossier Just Made Its Shade Range Way More Inclusive for Women of Color


Glossier knows how to market a product. From its Cloud Paint gel-cream blush to its Lash Slick Mascara, every launch the millennial-favorite brand churns out is met with extreme fanfare—with one glaring exception. Where the brand excels in its pink packaging and “your-skin-but-better” formulations, the shade range has long left women of color with more to be desired.

But this morning, Glossier took a page out of Beyoncé’s book by announcing an unexpected expansion of its most popular complexion products. As part of the rollout, its doubling the number of shades of its Perfecting Skin Tint (which gives coverage somewhere in-between a foundation and a BB Cream) and along with its Stretch Concealer (both will now have 12). While Wowder, its loose blurring powder that previously only came in Light, Medium, and Rich, now comes in five shades. The brand’s also doing away with its naming conventions and instead is now labeling shades from G1 to G12—starting with the richest shades, which is a first for Glossier.

Unsurprisingly, the brand credits the launch to the feedback it got from women of color—most specifically, the concerns raised on Glossier Brown, an Instagram account created by blogger Devin McGhee with a mission to provide a platform and community for people of color. Last year, the account (which showcases the brand’s products on “brown-skinned beauties”) even got the attention of founder Emily Weiss.

McGhee, for her part, is glad the brand finally took feedback into consideration. After all, as Fenty Beauty has proven, any brand that isn’t catering to a larger range of skin tones is getting left in the dust. Your brand can be buzzy, sure, but not catering to diverse women is a definite way to miss out on profit—or perhaps worse in the social media age, face backlash. “Women of color, black women specifically, spend more money than any other demographic on cosmetics,”she says. “I believe this is mainly because we are constantly having to purchase multiple shades and mix our own to find a match. It can be discouraging and slightly taxing on our pockets. But, until there are more women of color in leadership positions at beauty companies, it will continue to affect what is or is not produced for us. If women of color are not amongst the people included in the conversations at the top, it will always show, as it directly affects who is fighting for diversity and inclusion within the beauty industry.”

As brands continue to look inward at their leadership, she says it’s also on execs to foster “simple conversations” around diversity and inclusion. “Glossier has opened the door for the ongoing conversation with me continuously,” she says, adding that the brand has been “genuinely interested” in learning more about what she and her followers have to say.

Given that Glossier Brown has become such a resource for people of color to share hacks and product reccs, it only made sense that McGhee was the first to break the news and share a first look of the products on. “@devinkielle wearing Perfecting Skin Tint in G3, Stretch Concealer in G3, Cloud Paint in Storm, and Haloscope in Topaz. TOMORROW,” she wrote on Instagram. Many Glossier Brown members rushed to the comments with questions about her cryptic caption. “Is G3 a new color range of skin tint/concealer? I have the skin tint in Rich and I think it’s a little too dark and the concealer in skin tint is my skin shade,” one user wrote.

McGhee, who says she previously had to mix two of the original Skin Tints and Stretch Concealers (Deep and Rich) during the winter months for a match, now says her perfect shade is G3: “I definitely feel the new shades provide a truer match to actual skin tone—no more mixing!”





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Glossier Black Friday Sale 2018 – The Best Deals to Shop


The sheer volume of Black Friday sales has reached such a tremendous amount, it’s easy to brush anything less than 50 percent off as not worth the trouble. But in that case, you’d be severely missing out: From November 23 through November 26, everything—yes, everything—from Glossier will be 20 percent off for the entirety of Black Friday weekend.

While the discount may not seem that steep on the surface, it’s actually the only time of the year you’ll be able to catch discounts on the brand’s goods. Glossier rarely ever hosts sales, which makes this perfect opportunity to stock up on Lash Slick, Lidstar, Wowder, and Boy Brow—or at least give someone the gift of “cool girl”-approved beauty products.

In the spirit of giving, and because this really is a sale too good to pass up, we asked the Glamour team to share the one Glossier product they absolutely can’t live without. Believe it or not, their favorite picks came in all across the board (but we did get at least five emphatic “BOY BROW!!!!” responses). Scroll on for their honest reviews, and what’s absolutely worth adding to cart during Glossier’s Black Friday sale.



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Glossier Lash Slick Mascara Review With Photos


Expect to hear a lot more “your lashes look good” and less “what mascara are you wearing?” reads one of the taglines for Glossier’s Lash Slick Mascara, which launches today. Glossier’s marketing is about as slick and irresistible as its Millennial pink packaging, and anyone’s who’s ever tried a mascara that claims to be flake-free and non-clumping (so, all of us) knows how few of them actually stack up to their claims. This, however, they’re really not kidding about. As I was swiping on two coats of the brand’s new vegan mascara—its first ever—a colleague looked at my lashes and shouted, “What the f*ck!” They were practically to my brows. So that should tell you something.

According to brand reps, it took them 18 months and 248 tries to get the formula just right—a mix of “Japanese Fiber Technology” (i.e. one- and two-millimeter-long fibers that hook onto your lashes like extensions), biotin to condition and strengthen your lashes, and polymers that help add shine. The brush, meanwhile, is flexible and rubbery with tiny, tiered bristles meant to grab every single lash. The price rings in at a modest $16, which actually lands in the more affordable range for Glossier and cheaper than a lot of prestige mascaras.

Still, though, I’ve got rather long, cooperative lashes. So I called in a couple other Glamour staffers—all with different eye shapes and lash types—to weigh in on their thoughts. The photos below compare the mascara on one eye (at left) to our regular lashes. Here’s what each of them had to say.

Lindsay Schallon, senior beauty editor

First Impression: Honestly, I thought no way in hell this wand would give me the thick, fat lashes I want. The brush has tiny rubber bristles and doesn’t hold a lot of product like my usual favorites: Too Faced’s Better Than Sex, Dior’s Diorshow, and Maybelline’s Total Temptation.

Loves: Um, hi, I was wrong. For how little product the brush holds, the tiny fibers in this formula go to work. As I mentioned above, the length this mascara gave me was nuts. What’s best though is that it actually held up to its no-clump, no-smudge claim. I had a very fancy dinner with a celebrity hairstylist the day after the Met Gala—I was tired and sure that by the end of the night, the bags under my eyes would be intensified with black raccoon smears under them. Lo and behold, not only was there not a single flake or smudge, I woke up in the morning having forgotten to take off my makeup and my mascara was still in tact.

Gripes: I wish it were the tiniest bit more volumizing. I like thiccc lashes and this delivers more on length than volume.

Would I Buy It?: One thousand percent. And not just because it’s on the more affordable end for Glossier, I genuinely love this mascara. It’s joining my rotation.

Maureen Choi, beauty contributor

First Impression: Pretty little thing. I’m an insufferable lover of good beauty packaging, and this hits all the right notes: sleek, yet unassuming, feminine without being frilly. It sparks some joy, so I’m down to give it a try even though mascara and I don’t really mix.

Loves: The wiper did a solid job at removing excess gunk before I even thought about swiping it on, so my lashes ended up evenly coated and clump-free. And the tubular formula prevented the dreaded drop down/smudging situation normal mascaras subject my eyes to, so that was a win!

Gripes: It’s hard to find mascara that won’t weigh down my stick-straight lash nubs, and unfortunately, this wasn’t the Holy Grail exception. Just one coat made them sad and droopy, even after heating a lash curler and proceeding to squeeze from root to tip a million times. Wah-wah.

Would You Buy It?: This would be rad for someone who doesn’t have low muscle-tone lashes that go limp at the first sight of mascara. I wouldn’t buy it for myself, but would def recommend it to a friend.

Ana Colón, digital fashion editor

First Impressions: I honestly had no preconceptions because I’m not picky with mascara. However, I did feel I could wear this on its own, without eyeliner, if I’m super pressed for time but want some makeup on. And $16 doesn’t feel like too much of a splurge, considering it’s Glossier. I think the most I’d pay for mascara would be like…$18.

Loves: I like that the brush doesn’t pick up too much product, so there’s not a lot of clumping! It kind of lets you control how ~ dramatic ~ you want.

Gripes: On the flip side, it’s so subtle that I had to apply two to three swipes.

Would You Buy It? Maybe. I don’t feel super strongly about it, but when I run out of my current mascara, I’d consider this as a swap.

Rachel Nussbaum, beauty writer

First Impressions: It reminds me of my first ever mascara, CoverGirl Lashblast. It very much looks like a basic mascara—no bells or whistles, just Glossier pink and a simple tube.

Loves: It took around seven coats to reach the long, brow-sweeping lashes that I like, but it got there without any clumps. The definition is cray, and it caught every lash. I really like that it darkened to the very ends of my lashes, without weighing them down. I didn’t curl my lashes, and I didn’t need to.

Gripes: It caught every lash, but I’d like more on the volumizing and thickening side of things. I’d say it’s great if you just want an everyday, above-average casual mascara. It didn’t blow my mind (I want flutter!), but it’s good.

Would You Buy It? Nah. My lashes look good up close, but from far away, I want my lashes to look more dramatic.

Blake Newby, beauty assistant

First Impressions: It goes on incredibly smooth and I really like the lift it gave my lashes. Most of time I have to use an eyelash curler before I apply my mascara because of my naturally downturned lashes, but this gave me the perfect lift.

Loves: Like all mascaras, it firmed up after time, but at no point did it clump or feel crunchy like many others.

Gripes: So far…none!

Would You Buy It? For only $16, absolutely. Glossier has a winner with this one.

Shop It: Glossier Lash Slick Mascara, $16, glossier.com

Related Stories:
–This Drugstore Mascara Is So Good, You Won’t Believe It’s Only $5
–Yeah, Glossier’s New Eyeshadow Is Worth the Hype
–‘Kush’ Mascara Is a Thing Now, and I Tried It



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