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North Dakota Sen. Heidi Heitkamp Arm Wrestles in New Campaign Ad


A new T.V. spot in one of the country’s hottest Senate races aims to show voters that the guy tough enough to do the job is…the woman already doing it.

In her latest ad, North Dakota Sen. Heidi Heitkamp—who’s in a serious fight to hang on to her job in November’s election—makes her pitch while casually arm-wrestling a mountain of a man in a muscle shirt.

“Maybe this is how we should decide elections, because it couldn’t get much more ridiculous,” says the Democratic incumbent in the spot, which her campaign shared with Glamour ahead of its official launch.

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Heidi Heitkamp for Senate ad

Heitkamp puts the verbal smackdown on her real-life opponent during the phony arm-wrestling match, telling viewers Republican Rep. Kevin Cramer wants them “to believe that I’m anti-veteran, pro-taxes, and against prosecuting illegal immigrants who commit crimes. Are you kidding me? That’s about as silly and fake as this T.V. ad,” she says.

“I approve this message because I’ve fought every day for North Dakota—and Kevin, I’m just getting warmed up,” Heitkamp closes before slamming the big guy’s arm down on the table.

“Here in North Dakota, we look each other in the eyes and tell the truth—that’s what I learned growing up in Mantador and that’s what I’ve always done as North Dakota’s senator,” Heitkamp told Glamour in an email via her campaign. “But Congressman Cramer apparently doesn’t share those values. I didn’t think it’d come to arm wrestling, but I’ll always fight tooth and nail for North Dakota.”

Republicans would love to replace Heitkamp with one of their own, giving them a stronger hold on the Senate. But recent polls show Heitkamp losing ground to Cramer in North Dakota, a state where Republican President Donald Trump got a whopping 63 percent of the vote to Democrat Hillary Clinton’s 27 percent in 2016.

The latest Cook Political Report analysis calls the race a toss-up in an election that’s seen as a referendum on not just the GOP, but the president himself. Trump endorsed Cramer—whose campaign includes promises to keep cutting taxes and regulations—months ago.

Just Thursday, Heitkamp, North Dakota’s former attorney general, came out against confirming Trump’s controversial Supreme Court nominee, Judge Brett Kavanaugh, potentially riling voters a month out from the November 6 midterms.

“If this were a political decision for me I certainly would be deciding the other way,” Heitkamp told local T.V. station WDAY of her choice to oppose Kavanaugh in a Senate vote that could come in just days.

“History will judge you, but most importantly you will judge yourself, and that is what I am saying: I can’t get up in the morning and look at the life experience I have had and say ‘yes’ to Judge Kavanaugh,” said Heitkamp, who did vote in favor of confirming Trump’s first Supreme Court nominee, Neil Gorsuch.

Cramer, by contrast, has called college professor Christine Blasey Ford’s allegation that Kavanaugh sexually assaulted her in the 1980’s “even more absurd” than the harassment charges Anita Hill made against then-SCOTUS nominee Clarence Thomas.

“These are teenagers who evidently were drunk, according to her own statement,” Cramer was quoted as saying in a radio interview regarding Ford’s claim that Kavanaugh attacked her at a party when they were in high school. “They were drunk. Nothing evidently happened in it all, even by her own accusation. Again, it was supposedly an attempt or something that never went anywhere.”

Kavanaugh has emphatically denied Ford’s allegations.

In a separate T.V. appearance, Cramer also reportedly said even if Ford’s claim’s were true, the judge shouldn’t be out of consideration for a Supreme Court seat just because “he did something really bad 36 years ago.” The congressman did say, however, that he felt Kavanaugh should be disqualified if he lied about the incident under oath, “because that’s what he’s doing today, not 36 years ago.”

Team Heitkamp tells Glamour it’s spending six figures to put the deliberately campy arm-wrestling ad on statewide television and on the web. According to NBC News, the senator is also going to air with another spot that plays up her political independence in the wake of her announcement about opposing Kavanaugh.

Heitkamp’s latest spots joins the reel of ads and viral videos, some light-hearted, some personal and serious, put out by female candidates on both sides of the aisle in a cycle that’s seen a historic number of women nominated for Senate, the House, and governor.

However, she’s not the first woman contender to do battle on air with a male adversary: Sharice Davids, a Democratic lawyer running for Congress in Kansas, put out a clip this spring that showed her in the ring in a nod to her time as a pro MMA fighter.

Celeste Katz is senior political reporter for Glamour. Send news tips, questions, and comments to celeste_katz@condenast.com.

In a pivotal election year, Glamour is keeping track of the historic number of women running (and voting) in the midterm elections. For more on our latest midterm coverage, visit www.glamour.com/midterms.





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Why Brandon Maxwell Cast His Grandmother as a Model in His Latest Campaign


Designer Brandon Maxwell, a favorite of Lady Gaga’s, Naomi Campbell’s, and, just recently, Meghan Markle’s, has had Gigi Hadid, Joan Smalls, and Jourdan Dunn walk down his runway and appear in his lookbooks. But for the casting of his fall 2018 campaign, he went in a different direction, booking 81-year-old Louise Johnson to model his latest collection. It’s OK if you’re not familiar with that name (for now): Johnson is Maxwell’s grandmother.

In the campaign Johnson is photographed wearing Brandon Maxwell fall 2018 looks (two of which appeared on the Fashion Week runway on Bella and Gigi Hadid). The familial connection between model and designer isn’t the only thing that’s personal about this campaign: It was shot in Longview, Texas, Maxwell’s hometown, and where Johnson spent part of her career working as a buyer at a local boutique (a job that would inspire her grandson to pursue a career in fashion), and was created in collaboration with Maxwell’s fiancé, Jessy Price.

PHOTO: Courtesy of Brandon Maxwell Studio

Maxwell tells Glamour that the idea for this campaign originated a year ago. The intention was to shoot both of his grandmothers in his collection, but his paternal grandmother passed away unexpectedly before they were able to do so. “I just thought right now, I’m in a place in my life where I’m thinking a lot about who I am and where I’m from and what made me who I am, and very core to that story obviously is my grandmother,” he says. “I grew up in a clothing store with her—under a clothing rack, under the cash register…. She really pushed me to do what I do today. And I think that there’s no better way to honor that than giving her that space.”

Maxwell and Price felt a responsibility to “have this one shot to tell the authentic, true story,” the designer explains. “As you go out into the world to pursue your dreams, you have to leave your family, and that’s very hard. And you’re hoping, ultimately, that you can do something that makes them proud, that gives you a little bit of success and them a little bit of recognition. You’re always racing against the clock for that to happen, because you’re out in the world chasing your dreams and people are getting older. I felt pride and excitement that we had arrived at this point that I was able to do that, and also the immense pressure to honor her in a way that made her feel purpose.”

PHOTO: Courtesy of Brandon Maxwell Studio

This isn’t the first time Johnson wears Brandon Maxwell. The designer recently designed her a custom outfit for his sister’s wedding. In the campaign she’s photographed in a few key looks from his fall 2018 collection. Though the designer says there wasn’t a specific strategy behind picking out what his grandmother would model, some of the pieces are a nod to her life. “Her thing is really watering the yard in her jeans, so that’s why we had her sitting on an apple box in her yard, in jeans,” Maxwell says. “I wanted us to do things that were authentic—I thought, also, the coat that Bella wore to open the show…[Johnson] is always walking around the house in a robe like that, so I wanted to make sure that it was core to who she is.”

Maxwell wanted to release the fall 2018 campaign in August—a time that’s typically slow for the fashion news cycle, since a lot of people are out on vacation before Fashion Week—because it’s Johnson’s birthday. Still, while teasing the images and accompanying film on social media, he realized, based on the response he was getting from followers, that “everyone has a Mammaw—it may not be a grandmother, it could be an aunt or a mother, but everybody has some version of that woman in their life that’s special to them, that defines something for them in their life. I felt this sort of community around [the campaign].”

Ultimately, that type of personal connection is what Maxwell thinks all of this—his designs, his campaigns, his brand—is all about: having people reach out and say that something he made spoke to them. “It’s not about the dress or the pants right—it’s about the feeling.”

Check out the full Brandon Maxwell fall 2018 campaign film, below.

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Chromat Is Rewriting the ‘Pool Rules’ With Its Latest Swim Campaign

Winnie Harlow: ‘It’s Beautiful That the Age of Cookie-Cutter Models Is Ending’



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Chromat Is Rewriting the 'Pool Rules' With Its Latest Swim Campaign


New York–based swimwear label Chromat has long been committed to radical inclusivity, from its diverse Fashion Week casting to its use of curvy mannequins to create truly size-inclusive samples. With its latest campaign, designer Becca McCharen-Tran is pushing on industry conventions once again, looking beyond the runway to where customers actually wear her designs: the pool.

Chromat released a photo series in which it proposes a new set of Pool Rules: Intolerance Not Tolerated, Body Policing Prohibited, Scars and Stretch Marks Welcome, All Abilities Accepted, Food-Shaming Not Permitted, Body Hair Appreciated, Celebrate Cellulite, No Age Restrictions, Respect Preferred Pronouns, and Unrestricted LGBTQ+ PDA.

“I just really loved thinking about all the messaging we see around summertime, and how it can be such a vulnerable time for people—I wanted to make a campaign that really celebrated all these amazing trailblazers in the fashion industry,” McCharen-Tran tells Glamour. Bringing this edict to life are the brand’s Babe Guard—models Denise Bidot, Ericka Hart, Mama Cax, Emme, and Geena Rocero; all of the models that appear in the Pool Rules campaign have worked with Chromat before, at some capacity, “and they all represent a certain type of advocacy to change culture and push the culture forward,” she says.

Chromat worked with creative agency Berlin Cameron on this campaign, marking the first time the indie brand collaborated with ad professionals. Their goal was “to change the traditional pool rules for mass representation this summer and create something truly impactful,” says Jennifer DaSilva, president of Berlin Cameron and the founder of Girl Brands Do It Better, an initiative within the company that focuses on female entrepreneurship to “grow the women-driven economy and close the gender gap in the leadership and investment communities.” McCharen-Tran developed the 10 “rules” and the messaging with Berlin Cameron, and then sent it to friends, colleagues, and even the models, asking: “‘Does this sound right?’ ‘Am I saying anything weird?’ ‘Am I overstepping?’ ‘Am I not saying enough?'”

“We wanted to create a campaign that allowed us to show off Chromat’s amazing swimwear in a way that also hit on the radical, inclusive values of the brand,” Kristy Heilenday, Berlin Cameron’s senior art director, says. “Every swimming pool has a poster of their rules, so we decided to take that and reimagine the rules to speak to something more meaningful.” DaSilva adds: “With our reimagining of the average ‘Pool Rules,’ our goal was to create a campaign that showcases the swimwear while staying true to the progressive spirit that’s at the heart of the brand, letting go of the standard ‘no horseplay’ in favor of new rules centered on self-love, boldness, and acceptance.”

“As a fashion designer, as a swim designer, we have a lot of responsibility to put out imagery that we want to see, that really reflects the people in our world and [doesn’t] just ascribe to this narrow definition of what a beach body [looks like],” says McCharen-Tran. “We recognize the aspirational nature of swim campaigns, and we want to change that, to open up this aspiration and this dream to more people.” She first became cognizant of these “ideals” when she was a teenager, and it was something that made her feel apprehensive about becoming a designer. “I’ve always thought that if I did enter fashion, I would want to make it in a more open and inclusive way,” she explains. From the very beginning, that meant casting people in her community (as opposed to professions) as her models, and committing to racial and body diversity in every aspect of her brand, especially as the company grows and is able to give back to the community, by hiring female, femme, or nonbinary creatives to work on campaigns, for instance. “The goal is for inclusivity to not even be a press message—this should be the norm.”

Ahead, read Chromat’s new “Pool Rules” in full.

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Fendi's New Family-Focused Campaign Stars Kim Kardashian, North West, and Kris Jenner


It’s no secret that the Kardashian-Jenners love Fendi: They wear the brand frequently, and even push around their babies in their logo-covered strollers. It seems like the Italian fashion houses loves the family right back, casting three generations of Kardashian women in its latest campaign.

Fendi released a series of ads celebrating the 10th anniversary of its classic Peekaboo bag, titled #MeAndMyPeekaboo. The latest installment stars Kim Kardashian West, Kris Jenner, and North West, lounging about in equestrian-chic outfits with, of course, Peekaboo bags. On July 10, Fendi will be releasing a short film starring the trio, with Kanye West‘s “Love Lockdown” serving as the soundtrack. (So many Kardashian layers!)

PHOTO: Courtesy of FENDI

The first chapter of the #MeAndMyPeekaboo campaign centered around Silvia Venturini Fendi (the brand’s creative director for accessories, menswear, and kidswear) and her daughters, Delfina Delettrez Fendi and Leonetta Luciano Fendi. Other female relatives featured in this series include Clara and Esther McGregor (Ewan McGregor’s daughters); Jessica and Krystal Jung (both singers and actors); Hong Kong–based musician Joey Yung and her mother, Kam Fung; and photographer Gao Yuan with her daughter, musician Dou Jiayuan.

“The idea was to expand the concept of family, as it’s part of our history, and we wanted other families of women,” Venturini Fendi told WWD. “In the case of the Kardashians, they are all three of them very strong women, with strong personalities. It’s an iconic family, who is known for its appearance, but we wanted to bring more of an intimate side to the table.”

PHOTO: Courtesy of FENDI

Fendi CEO Serge Brunschwig added: “We wanted to show the most genuine and authentic aspect that is behind the people we collaborate with, and the complicity between the women of the family. We have chosen to collaborate with family-related members that have been relevant in general, as well as known as a family, from the more controversial ones, who more and more express a courageous point of view and they have a vision, to more unexpected and unexplored ones.”

Related: 19 Cutest Moments of Kim and Kanye With Their Kids





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Pro-Choice Organizations Launch the #OneInFour Campaign Ahead of President Trump's Supreme Court Nomination


Ahead of Donald Trump’s announcement of his choice for a nominee to replace Justice Anthony Kennedy on the Supreme Court, pro-choice groups like Planned Parenthood, NARAL, Shout Your Abortion, and Advocates for Youth are gearing up for a fight over one of the nation’s most divisive issues—a woman’s right to choose and the possible overturning of the landmark Roe v. Wade, the court case that ostensibly legalized abortion in the United States.

Today, they are launching a social media campaign called #OneInFour where they are asking women to share their own abortion stories (if possible) or to stand with those who are. Participants can also tag their senator and ask them to oppose any SCOTUS nominee who does not voice explicit support for Roe v. Wade. (You can find your senator’s Twitter handle here.)

The name #OneInFour comes from the statistic that nearly one in four women in the United States will have had an abortion by the age of 45.

That’s almost a quarter of the female population and yet there is still an incredible amount of stigma attached to women talking about their own abortions. Not to mention the online trolls. But as the Shout Your Abortion website states: “Abortion is normal. Our stories are ours to tell. This is not a debate.”

When women share their abortion stories, we see that there is not one type of woman who makes the choice to end her pregnancy. And that there are also legions of women standing behind her, supporting her right to do so.

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And that’s just the beginning as women keep talking and keep sharing.

We will know more about the battle ahead for the pro-choice movement Monday night after the president names his SCOTUS nominee, but the future of access to safe and legal abortion is most certainly in jeopardy.





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Billie's New Campaign Is the First Razor Ad to Actually Show Body Hair


Body hair is having a (long overdue) moment in the spotlight. From Rihanna’s leg fuzz to Janelle Monae’s pubes, celebrities and social media alike are reclaiming what is absolutely natural. And because of that, body hair is finally losing its stimga as being taboo or “unclean”—except, weirdly enough, in advertisements. Ever see a razor commercial co-starring stubble? No? It’s weird, right?

Billie is trying to change that. The growing razor brand took on the notorious “pink tax” (the higher price companies charge for female-branded products versus those for men) when it launched a subscription service that reduces the cost of women’s shaving and body care products last year. Now starting today, it’s running a new campaign called the Project Body Hair. The advertisements feature women proudly displaying their body hair in all of its glory, including unibrows, leg hair, and everything in between.

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PHOTO: Ashley Armitage

PHOTO: Ashley Armitage

“We couldn’t help but notice the overwhelming amount of hairless skin in razor advertising,” explains Billie cofounder Georgina Cooley. “It was strange to us that these brands only show women ‘shaving’ perfectly smooth and hairless legs.” Plus, Cooley points out, the lack of body hair both “before” and “after” shaving reveals nothing about the efficacy of the razor. Body hair’s presence is just that atypical, even though few things are more natural and universal than leg stubble.

The lack of imagery of body hair both in advertising and otherwise is a problem, since its absence serves only to uphold its stereotype as something taboo. “When brands pretend that all women have hairless bodies, it’s a version of body shaming,” explains Cooley. “It’s saying you should feel ashamed of having body hair.” By putting body hair front and center, she aims to normalize body hair—whether or not you choose to keep it. Just like periods and acne ahead of it, it’s part of life.

So Billie tapped Ashley Armitage, a photographer known for her body-positive visuals centered on the female gaze, to shoot the new imagery for the brand. “It’s so exciting to be a part of a campaign that breaks beauty standards and taboos by showing real women with real body hair,” says Armitage. “I wanted to keep it natural, unposed, and playful.” The direction was more of a collaboration than anything else, she notes, which only adds to the comfortable, totally-at-ease vibe of the photos.

And Billie isn’t stopping at its advertisements. The brand is also donating photos of women with body hair to the stock photo site Unsplash for free use by the public, as well as crowdsourcing other body hair-happy images via the hashtag #projectbodyhair. The goal is for body hair, and not super-smooth, bare skin, to be the status quo.

PHOTO: Ashley Armitage

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If a razor brand promoting body-hair love seems contradictory, that’s sort of the point. It’s not supposed to sell you on the importance of razors, nor encourage you to drop them and let your pubes do what they may. “Shaving is a personal choice and no one should be telling women what to do with their hair,” says Cooley. “The fact is, we all have body hair. Some of us choose to remove it and some of us choose to wear it proudly—and either way, we shouldn’t have to apologize for our choice.”

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