Harper Wilde launched in June 2017 with the goal of creating less expensive, less overtly sexualized bras. The Girl Project is the brand’s founding social impact partner.
When Harper Wilde launched last summer, founders Jane Fisher and Jenna Kerner spent almost as much time vetting a social impact partner as they did building their company. They’re committed to building a better bra—but their real mission is to empower women and girls everywhere.
That’s how Harper Wilde’s partnership with Glamour‘s The Girl Project was born. It’s called Lift Up the Ladies, which is also Harper Wilde’s company mantra. Through regular donations and partnerships with The Girl Project, Harper Wilde is helping give girls in more than 120 countries access the tools they need to get an education.
And today, on the International Day of the Girl, Harper Wilde is teaming up with Lyft for a new campaign: #LyftUpTheLadies. (Because who could resist that wordplay?) Between Lyft LA and Lyft NYC, the company has committed to a donation for each ride taken using the code LYFTTHELADIES. To encourage women—and men!—to ride with Lyft, Harper Wilde is surprising 10 random people in each NYC and LA with free bras for a year. To participate, enter the code when you book a ride with Lyft on Wednesday, October 11th, International Day of the Girl.