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PHOTO: Instagram / @lushbirmingham

As a brand, it feels like Lush lives by the John Mayer mantra: “your body is a wonderland,” except it’s not just your body, it’s your bathroom at large. Because thanks to the brand, getting ready’s gotten more fun: Lush has given us bath bombs, basically explosions of joy and glitter; it’s given us flubber-y shower jellies to totally one-up the bathing process; and now, it’s taking that technology to face masks. The good news is, they’re incredible. The bad: you’ll need some serious willpower to stop fiddling with them and actually put them on. They’re like silly putty for adults.

If you haven’t been keeping up with everything landing at Sephora lately, everything’s coming up jelly. From Butter London’s bouncy Glazen Eye Glosses to Boscia’s Charcoal Jelly Ball Cleanser, we’re collectively obsessed with jiggly, jelly products that are as addictive to play with as they are to use. And why not? Anything that makes beauty more fun and playful is rarely a bad thing.

Coming back to Lush’s masks, it just comes down to picking your best fit, there are five in total from the new line. First up is Bunny Moon, a mild, soothing medley for sensitive skin. 1000 Millihelens contains anti-inflammatory green tea and witch hazel, which is great for anyone with acne-prone skin. FOMO features a redness-reducing blend of calamine and rose, while Birth of Venus has a smoothing combo of kaolin clay and sea water that’s great for moisturizing oily skin. And lastly, there’s Just to Clarify, a brightening mask with scrubby bamboo bits and exfoliating papaya juice. Obviously, the names are amazing.

As a mask enthusiast eager to experience every single one, as soon as I got my hands on the jellies I whisked them home and did an “all of you get on my face” situation. Using the jellies is at first a little bizarre: you shake the blob out of its recycled plastic carton, pinch off a bit and work it between your dry hands, then smear the resulting paste across your face. Pro tip: keep them in the fridge to help them slide out easily. I really had to dig the jelly out, and it hurt my heart to maul it like that (still super fun, though).

For the full experience, I slathered Bunny Moon on the left side of my face eyes-down, FOMO (fittingly) on my right, and Just to Clarify across my forehead, because who doesn’t love a bright forehead? Ten minutes later, I washed all three off, and, to be honest, I didn’t notice an immediately significant difference. But these guys are a waiting game, because this morning I woke up to crazy-soft, velvety smooth skin, especially on the FOMO side.

Each jelly mask goes for $13.95, which would be reasonable in mask-land by itself. Add in that literally a pinch off the blob is all it takes for a full face go, and these should last you about six masks. But, with the brand’s rep for fresh-made products, that means you’ll have to use it quickly—given the lack of preservatives, you’re typically supposed to toss Lush products on their expiration date or else they’ll go bad.

Luckily, Lush says that the very agar (i.e. jelly-like) ingredient that gives the masks their texture keeps them fresh in the fridge for 20 days, so you’re good to go for about a month of weekly masks. They’ll be available on Friday, September 1, on Lush’s website and in its North American stores, alongside the upcoming bath bomb that literally turns your bath into jelly. I never thought the day would come when I’d want to bathe in Jell-O, but Lush has sold the lifestyle.

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