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13 Best Bed Pillows 2020: Helix, Purple, Casper, & Brooklinen


You can splurge on the softest bedsheets or the most-hyped sleeping products, but if you skimp on the best bed pillows, you’ll feel it in the morning. A full night’s sleep goes hand in hand with proper sleeping posture and the secret to that lies in your pillow. Like most things out there, there’s no such thing as a “universal best pillow” so we talked to the experts about how to find the right pillow for all types of sleepers.

Square one is understanding how your mattress affects the kind of pillow you choose. “You can have a comfortable mattress but if your pillow isn’t a good fit for you, then your sleep quality will be compromised,” says Terry Cralle, R.N., and certified clinical sleep educator. “A mattress that is plusher on top may affect the height of the pillow that is the most comfortable for you,” she says. Meaning, a soft pillow may be better for a firm mattress while a medium-to-hard one could be better for a soft mattress to keep your head and neck in perfect alignment.

Does it matter how you sleep?

Yes—and here comes the big but—remember that we toss and turn throughout the night so you want to choose a pillow that works for you in all of your sleeping positions. Michael Breus, Ph.D., a Los Angeles clinical psychologist and sleep specialist, tells us side sleepers may need a firmer, thicker pillow than stomach sleepers (who can get away with a soft pillow—or not using one at all).” As far as thickness goes, he recommends choosing one that’s the same distance between your ear and outside shoulder, which allows your nose to be in line with the middle of your chest. Back sleepers, on the other hand, need a flatter pillow to keep their head and neck in alignment. A soft pillow works, “but if you have neck pain and sleep on your back, look for a pillow that provides additional support, while maintaining the softness that’s comfortable for you,” he says.

How long does a bed pillow last?

“If you’re sleeping on a worn-out pillow, scrunching and folding it up every night to get comfortable, that’s a red flag that it’s time to update,” says Breus. Usually, this means replacing it every 18 months. “If you’re using [a] pillow that’s five or six years old, you’re not getting the support you need—and you’re not sleeping as comfortably as you could,” he says. Can’t tell whether your pillow needs a refresh? Check for yellow sweat stains, rips, and funky smells, which are all signs that your pillow (and pillowcase) have reached the end.

What fill should you pick?

If you like the slow, sinking feeling of a Four Seasons hotel pillow, a down pillow may be for you. Some people have allergic reactions to the goose or duck fibers, so if that’s the case, you can opt for a down alternative pillow or one made from wool or cotton, which are both naturally hypo-allergenic materials (that also resist dust mites). Like puffer coats, real down pillows are more expensive than their synthetic and polyester counterparts. “[Synthetic and polyester fill pillows] will flatten with time, and typically need replacing more frequently than other types of pillows,” Breus says. Two other materials you may be familiar with are latex and memory foam. Latex pillows are firmer than down, and they tend to hold their shape better over time. (A solid choice if you need extra head and neck support.) Memory foam is pretty popular too since it’s all about conforming to your individual shape, however, it retains heat (and can be the reason why you keep waking up with crazy, sweaty bed head).

Now that you know a Goldilocks pillow doesn’t exist, you can begin your journey to the perfect night’s sleep. If you’re looking for a place to start shopping, here are 13 contenders for the best bed pillows of 2020.

Sleep is a $70 billion industry—we throw our money at a dreamier night’s rest, promise ourselves we’ll prioritize it, and then gripe when we’re still, inevitably, so tired. Despite our collective obsession with sleep, we seem totally unable to get more of it. In fact, we’re clocking fewer hours than ever. So, this month, we’re taking a look at what’s getting in the way—and what to do about it.



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Purple Carrot Review: This Plant-Based Meal Delivery Kit Makes Veganism A Breeze


So, you want to eat more plants? You’ve come to the right place. Read on for one bacon-loving writer’s (hi, it’s me) Purple Carrot review, starting with a little personal background. In most ways, I was a typical little girl—I loved Polly Pocket, and my first crush was Leonardo DiCaprio in Titanic. But one thing that separated me from the bunch was that I, strangely enough, loved mushrooms. I was a fan of the fungus most kids wouldn’t touch with a ten-foot pole—mainly because it’s very similar to meat. I actually believed mushrooms were meat until I spotted one growing out of the ground in my grandma’s backyard. But, despite my love of the veg, I never thought Veganism was the right move for me. How could I kiss cheddar biscuits and gravy goodbye?

One of my best friends from college eventually convinced me. She’s a vegan food blogger and I was always in awe of how creative she got with plant-based recipes. I’d scroll through her grid, hypnotized by the collage of colorful, decadent meals and think, “I could never do that.” When I heard the word “vegan,” I pictured nuts and seeds a bird would eat—or piles of flavorless leafy greens and root vegetables. But it doesn’t have to be so bleak. I was no novice in the kitchen before this experiment, but Purple Carrot reminded me how exciting vegetables can really be when you approach them with creativity and a taste for adventure.

How does Purple Carrot work?

Purple Carrot delivers ingredients for plant-based meals to your door weekly, and you can choose your recipes online based on preferences and dietary restrictions like gluten-free, high protein, or quick and easy. If you’re down for surprises, they’ll pick the recipes for you so all you have to do is unpack the box and get to cooking. Ingredients for each meal are labeled and pre-measured, which makes the cooking process pretty clear-cut, and each box includes a recipe booklet with photos and steps laid out, listing any appliances you need (ie. peeler, food processor, etc).

Is Purple Carrot organic?

Most of its non-produce items are organic (beans, nut milks, tofu, tempeh, vegan cheeses, and yogurts), but the service’s organic and non-GMO produce options are limited.

Is Purple Carrot healthy?

Definitely, but not in a way that makes you hate your life. Each recipe is surprisingly vibrant, creative, and flavorful, inspiring you to push boundaries and think outside the box when eating whole foods. I never slept on veggies before, but I’ve always been more of a chop-n-throw-’em-in-the-pan type of girl. I can make a mean stir fry, but Purple Carrot taught me new ways to manipulate produce to make it more fun and satisfying. It’s nice to know I don’t have to go to my local overpriced vegan restaurant to get plant-based meals that don’t feel like punishment.

Does Purple Carrot deliver to me?

Probably. It delivers to the contiguous U.S. (a.k.a. every state except Hawaii or Alaska). Check for your zipcode via the chat bubble on the site.

Purple Carrot Meals Review

For a taste of what to expect, check out some of the recipes I tried along the way, accompanied by my foray into iPhone food photography. Don’t worry, I won’t quit my day job.

Gnoochi Al Pesto with Charred Green Beans & Lemon Zucchini

Erin Parker





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Queen Elizabeth and Kate Middleton Twinned in Purple at Church


Kate Middleton has been getting a lot of time in with Queen Elizabeth lately. They’ve been spending the holiday at the royal matriarch’s home in Sandringham, and on Sunday, the family kicked off the new year by attending service at St. Mary Magdalena church on the estate. Middleton’s parents Carole and Michael also joined for the outing, but what most royal fans noticed about the group was that both Middleton and the Queen matched in elegant and put-together in coordinating purple outfits. (The Duchess of Cambridge has been known to twin with other royals, including her late mother-in-law, Princess Diana.)

Although they weren’t photographed together, a few images captured Middleton strolling into the service with Prince William. For the occasion, she wore a high-collared wool coat dress in dark purple featuring an orange print. She paired the coat with dark brown Stuart Weitzman knee-high boots and a bright violet fedora with brown accents. Queen Elizabeth made her way to the church in a separate car, where photographers captured her in a regal purple hat with a matching purple suit that she accessorized with a sparkling brooch. Clearly, both Kate and Queen Elizabeth were inspired by the same color when they got ready in the morning.

 Queen Elizabeth attends Sunday service at the Church of St Mary Magdalene on the Sandringham estate.

Max Mumby/Indigo/Getty Images

Kate Middleton Duchess of Cambridge attends Sunday service at the Church of St Mary Magdalene
Max Mumby/Indigo/Getty Images

The royal children—Prince George, Princess Charlotte, and Prince Louis—didn’t attend the service, but they’re also at Sandringham with their mom and dad. (Middleton and Prince William reportedly had a couple of surprises in store for them at Christmas and Prince George even had some cute baking time with his grandparents.) Apparently, the low-key family time has meant a lot to Kate: A source recently told Us Weekly that she’s really hoping for more of it in 2020 and, in particular, wants her kids to spend time with their cousin Archie. That might be a little hard since Meghan Markle and Prince Harry are on the other side of the pond currently on vacation, but Kate still seems to be enjoying her time bonding with other members of the family; In addition to matching with the Queen, she had an adorable twinning moment with Charlotte on Christmas Day.



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Ariana Grande Dyed Her Ponytail Purple — Photos


Ariana Grande’s been playing a lot with styling her signature ponytail, most recently adding a healthy dose of ’60s-era flounce to it. Now, she’s gone a step further and changed the color entirely.

The artist’s longtime hairstylist Chris Appleton posted a photo of Grande during pre-performance prep on Instagram in which she’s sporting a purple skirt, purple tank top, purple fingerless gloves and, yes, purple hair. “Lavender pony’s change lives,” he captioned the photo.

Grande makes no secret of her love of hair extensions, but it appears as though her (IRL shoulder-length) hair has actually been dyed a cool lavender-gray. About an inch of brown hair remains at the root, while the rest of her ponytail goes from lavender-gray to lavender-blonde to pure pastel.

If Grande did in fact make the move towards rainbow hair, she’s hardly the first celeb to choose Appleton for the job. He’s taken Kim Kardashian from pink to brown and back again more times than we can count and just so happens to be the mastermind behind this ice-blue shade.

Fans are fawning over the new look in the comment section, with some already planning to try out purple themselves. “Gorgeous as always!” added one commenter. “Purple perfection,” wrote another.

With Grande’s career moving at the speed of light, we doubt she has much time to sit around bleaching, coloring, and toning her hair to this pastel shade very often, so it’s hard to predict how long this color will stay around. One thing’s for sure though: Even when she goes back to brunette, her ponytail is coming with her.


More on Ariana Grande:


Now, a history lesson on 100 years of updos:



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Purple Eyeshadow Will Be Huge This Fall, According to Pinterest


On the surface, colorful eyeshadow seems intimidating. It’s one thing to see an Instagram makeup artist blend eight shades across her lid and call it a Tuesday afternoon, and another to pick up a bright color yourself and go at it with confidence. But with more stars by the day making bold eyeshadow look approachable and fun, the trend at long last feels not only aspirational—but doable.

Which is why it shouldn’t come as too much of a surprise that searches for purple eyeshadow are up on Pinterest this season by 52 percent. Add to the fact that brands like Glossier, Anastasia Beverly Hills, and Flesh are throwing their weight behind purple-centric launches, and it’s no wonder that women are looking for ideas of how to play with the shade.

The good news is that purple has been on the backburner for so long that any way you wear it feels fresh. Celebrity makeup artist Tasha Reiko Brown recommends beginners start with a sheer wash of purple, either in a creamy formula or with a shimmery color that bounces off some light (Glossier Lidstar in Lily and Fenty Match Stix in Unicorn were basically built for this). Makeup artist Katie Jane Hughes coined the hashtag #biglilacenergy for her purple-loving looks, the most instantly recognizable being a wash of glossy, pastel purple shadow across her lids (below). It’s stunning, but an investment, so she suggests another approach to get started: A winged-out liner using eyeshadow to see how you like the color on yourself.

Hughes says that pretty much any pastel or medium-tone purple eyeshadow will work; her trademark look came from the now-discontinued Kat Von D Pastel Goth palette. Lighter skin tones can stay in the range of soft colors, while people with medium and deep skin tones can pick from light to deep shades (though too-light pastels do run the risk of looking ashy on medium skin tones, she warns). Makeup artist Maddie North says she’s a fan of the Hourglass Graphik Eyeshadow Palette in Expose, thanks to its spectrum of beautiful, unintimidating purples.

A gentle wash of warm lavender looks both sophisticated and lighthearted, while increasing the intensity and choosing a cool-toned, pastel shade creates a mod ’60s vibe. For the glossy Instagram finish above, Hughes topped her look with a clear lipgloss like Shisiedo Crystal Gel Gloss, while North says Kevyn Aucoin Diamond Eye Gloss doesn’t leave her side.

For a more smoky, jewel-toned purple look, Brown suggests using a cream shadow like Maybelline’s Vintage Plum on your lids first, packing it on with a tightly-bristled eyeshadow brush. Give it a minute to set, and then dab a tiny squeeze of Elizabeth Arden Eight Hour Cream above your iris to bring light to your lids. Sweep on a peach blush if you want something else on your face, Hughes says. And as long as your skin looks fresh and moisturized, she says to go wild and put on lipstick too, if you want. You’re wearing purple eyeshadow. There’s nothing you can’t do.

Scroll on to see more of our favorite takes on the trend.

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I Own 38 Burgundy Lipsticks, but Nothing Beats This One





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The Best Purple Lipsticks for Pale People


I’m not really one to adhere to the idea of spring cleaning—or cleaning at all really. But when I was futzing through my makeup drawer the other day, I came to a realization: No one really needs 40 tubes of purple lipstick, and yet, I couldn’t part with any of them. Some people in the fashion world would call this a “uniform,” but for me, it’s really just easy. Purple—when in shades of berry, plum, and mauve—always looks good with simple makeup, and, unlike red, I’ve found that undertones are much less difficult to match. Plus, for whatever reason, people don’t really expect to see purple lipsticks, so without fail, I always get compliments. I know this is generally the time everyone says to “Lighten up. It’s spring!”—but I gotta say, the dark side is great. Come join in.



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