Categories
Health

A Telegraph Article Called Nike's Plus-Size Mannequins 'a Lie.' Women Are Calling BS.


Earlier this week, The Telegraph published an article on Nike’s plus-size mannequins, calling them “obese,” “gargantuan,” and “a dangerous lie.” Not surprisingly, women on social media aren’t having it.

The world of sports—and workout gear, for that matter—hasn’t historically been the most size-inclusive place. Thankfully, that’s changing as major brands like Nike are stepping up to recognize the fact that women of all sizes can, and do, workout. Earlier this month Nike revamped it’s London flagship store, including plus-size models to show off the brand’s recently expanding range of sizes. (They also included para-sport models.)

It’s a powerful shift, but like any step towards progress, there are haters. The new Nike mannequin is “immense, gargantuan, vast. She heaves with fat,” writer Tanya Gold, said in her Telegraph article. “She is, in every measure, obese, and she is not readying herself for a run in her shiny Nike gear. She cannot run. She is, more likely, pre-diabetic and on her way to a hip replacement.”

This is of course bullshit. Weight is not a reliable indicator of health. Women of all weights, shapes and sizes run marathons, practice yoga, do CrossFit. They box, they swim, they play tennis, they bike, they climb mountains. Visit a gym, a spin class or the sidelines of a race and you’ll see all different kinds of bodies—all athletes, all deserving to be there.

The backlash to Gold’s article was swift, with women sharing photos and stories on social media of themselves working out, sporting plus-size gear, and delivering a resounding clapback to *The Telegraph*’s assertion that being plus-size and being an athlete are mutually exclusive. “Excluding diverse bodies is the opposite of progress,” model Iskra Lawrence wrote on Instagram. “Being skinny does not equal being healthy…I’m nearly 200lbs of ‘I will kick your a$$ in a sprint, boxing, jumping and lifting over half my body weight.'”

Here are some of the most powerful reactions to the fat-shaming article that prove women of all sizes can kick ass in the gym:

“Still want to tell me my body type can’t run?” one woman wrote.

“THIS is crazed bullying. It’s hate speech. We can’t allow people to discuss size like this. We wouldn’t allow it about race or religion in these huge publications,” actress and founder of i_weigh Jameela Jamil wrote on Instagram. “I’m disgusted and furious. Everyone at every size deserves to feel comfortable and good about themselves. And god dammit how can we shame people about their size and then try to take down mannequins for sportswear that include their size, inviting them at last into a part of the world they have been previously excluded from. So backwards, so grotesque and so disappointing.”

“As a non pre-diabetic size 18 woman who has always been big…I find that these types of rants are more of a reflection of how someone feels about themselves,” Katie Sturino, a plus-size blogger and founder of Megababe, posted on Instagram.

“As my friend and trainer @lubu22 says…you can still be thin and very unhealthy. Size does not fully determine health,” one woman wrote.

“That mannequin with the bigger body represents me, in fact my body is even bigger than that mannequin. People wonder why fate people don’t feel welcome in the fitness space – THIS IS WHY!,” one woman posted on Instagram. “I wish growing up I had seen mannequins like this and plus-size people represented in the fitness world. I find that seeing bodies like mine represented encourages me to move and take care of myself physically.”

“Tonight I swam 500m round a freezing cold reservoir and I loved it! The only thing that held me back was my wetsuit (the biggest women’s one I could get) garrotting my neck,” another woman posted. “I had the same experience trying to get clothes to fit when I was marathon training, and what makes it even more frustrating is putrid articles like this from the @telegraph (swipe right) today against @nike’s move to have realistic sized female mannequins to house their realistic sized gym wear. How are we expected to get fit and healthy if we can’t buy the clothes to bloody exercise in?”

“Why is it ok to publicly shame plus-size women who want to be more active and fit.Who want to work out, who want to wear a well known brand,” one woman wrote in an Instagram post.

“Plus girls work out every day,” another woman wrote.

“We’re told multiple types a day, every single day, that our bodies are only considered worthy if we shrink ourselves,” one woman posted. “Your body is worthy. At any size. And so is mine.”

“It is hard enough for women to find the courage and strength needed to start exercising and even harder to find clothes that fit us,” another woman wrote. “Nothing burns me up more than women tearing down other women, especially women who are trying to make a change in their lives…Your health and fitness is not dictated by your size (large or small) and it is also no one else’s business but yours.”



Source link

Categories
Health

Nike's New Collection Reimagines These Iconic Sneakers for Women


Stylish sneakers—like that chunky Balenciaga creation seen on virtually every model these days, something sparkly and star-studded, or a crisp white pair like Victoria Beckham’s—have played a bigger part in the fashion dialogue in recent years, largely due to the rise of streetwear. But sneaker culture can feel like a boys’ club: The coolest drops inherently cater to men by only offering larger sizes, so female sneakerheads are often relegated to collecting, not wearing, the coveted kicks. (Plus, sneakers have long been a signifier of masculinity.) When, or even if, a hotly-desired pair of kicks eventually gets produced in smaller sizes for women, materials or key details are usually downgraded. So what might a collection of athletic, aesthetically-advanced trainers look like if an entirely female creative team was in charge? Nike decided to explore precisely that scenario.

Introduction the 1 Reimagined collection: 10 overhauls of a duo of O.G. Nike styles that’ve been essential players in sneaker culture for decades, courtesy of a women-only group of designers. “We looked at two of our most iconic shoes, the Nike Air Force 1 and the Air Jordan 1, which were designed by, and for, men,” Georgina James, Nike’s senior creative director of women’s footwear, tells Glamour.

The Air Force 1, launched in 1982, and Air Jordan 1, which dates back to 1985. (The latter has played a pivotal role in streetwear culture, too.) “We reimagined them through the lens of our female consumer,” James says. “We pulled a team together of 14 women, which consisted of color design, material design, and product design.” The color, material, and product design pros collaboratively tackled five different traits—explorer, jester, lover, rebel and sage—for each seminal shoe. There’s lots of fashion-y, #OOTD-worthy detailing: Think added height, lacing up the back instead of the front, and subtle proportional exaggerations. The collection ranges from $120 to $160 per pair, and will be available on February 7 at Nike.com and in Nike’s Soho location in NYC; on February 16, the 1 Reimagined collection will drop widely in Nike stores nationally.

“We designed this collection from start to finish in five weeks, which was incredibly quick,” explains Marie Crow, material design director of Nike Sportswear NikeWomen. From conception to launch, 1 Reimagined took around 10 months; by contrast, the creative timeline for a collection is typically at least two years long, she says. The design phase of just over a month was quick because working so collaboratively was markedly different from the standard creative process, per James and Crow.

Tackling this intriguing female-centric facelift on two of the biggest classic styles for the brand —and within the greater sneaker canon across companies—was more collaborative than most sneaker ideation and launch processes tend to be, James says: “I really wanted to make sure everyone was involved in the design process, so every designer on the team touched every shoe, instead of dishing out one shoe [to design] per person. We very much worked as a female collective, and I think it ultimately made the products stronger.”

Successfully taking a tried-and-true classic—especially ones that have been a part of the public imagination for so long—back to the drawing board and somehow improving things presented its own unique challenges, according to James. “On a few styles, it was more difficult and took more time to get the proportions just right; for the Air Force 1 Rebel XX’s cutouts to be the most beautiful, flattering shape on the foot took some time,” she says. The Sage versions for both the Air Jordans and Air Force 1s was trickier to execute as well. “The simplicity [of the Sage styles] means there’s nothing to hide; when you pare something back to be so minimal, every line and everything on that shoe has to be perfectly beautiful,” James adds.

The construction of a women’s sneaker is essentially the same as a men’s or unisex style, per James and Crow; but, unlike the creative process for most sneakers (which have historically catered to the male consumer) it was female customers that propelled the 1 Reimagined design process. “When we design for women, we understand that they love attention to detail,” Crow notes, referring specifically to the Lover styles in 1 Reimagined. “There’s iridescent material hidden underneath the shoe’s iconic perforation, so you get a nice discovery element and flashes of motion.” Proportion play was also key for the Lover iterations: “We pushed the design to the limit by creating a mule with raised collar height,” James says.

Nike has been doubling down on its women’s business for the past few years. Behind the scenes, that’s resulted in recently-created product and design teams devoted to Nike Women’s Running, Sportswear and Training, per James and Crow. (Both stress that being female sneaker designers hasn’t made it more difficult to succeed in the industry, though plenty of female designers and boutique owners in the sneaker space have been vocal about sexism in the business.) The company has honed in on women with innovations like the inaugural Flyknit bra and inclusion-minded launches like its first-ever hijab and plus sizing.

An all-women team, creating a legitimately female-focused sneaker collection, is a promising move for a powerhouse sportswear brand (and huge corporation) to make. It’s a hopeful sign for women who love sneakers, whether or not you’re a full-fledged sneaker head—and also, perhaps, women who design and sell sporty kicks. Check out the full array of revamps by and for women of the Jordans and Air Force 1s you know and love, ahead.



Source link

Categories
Health

Nike's First Hijab For Athletes Is Finally Available


Nike made headlines earlier this year when it announced it would be creating a sports hijab specifically engineered for female Muslim athletes. After months of anticipation (and even a fashion cover moment), the Nike Pro Hijab is finally available for purchase.

Starting today, Nike’s first-ever hijab will be available for purchase at select Macy’s stores. On December 7, you’ll be able to buy it on Nike’s website, as well as in select brick-and-mortar locations. The Nike Pro Hijab is sold in two colorways (black and obsidian) and in two sizes (XS/S and ML), and will retail for $35.

Timed to the launch, Nike also released its campaign for the Pro Hijab, highlighting the many women who can now turn to the retailer for a product that meets their dressing needs without interrupting their game. Olympic fencer Ibtihaj Muhammad, who recently had a Barbie created in her likeness (the first to wear a hijab!), stars alongside Emrati figure skater Zahra Lari, German boxer Zeina Nassar, and Emrati weightlifter Amna Al Haddad.

PHOTO: Nike

Before the Nike Pro Hijab, Muhammad often struggled finding a style that not only fit under her helmet, but also wasn’t made of a heavy (and often sweaty) material that obstructed her hearing, which could affect her game. “First, I’d get a warning and then a point against me… I can’t tell you how many times that happened. And I’d tell the referee, ‘Oh, I’m sorry, I couldn’t hear you,'” she recalled in a statement. When she finally got to try a sample of the new Nike product in August, the difference was instantly recognizable: “Suddenly, I could hear, I wasn’t as hot and it felt like my body was able to cool itself down better and faster. It really sunk in how much my previous hijab was hindering my performance[.]”

PHOTO: Nike

U.S. Olympic fencer Ibtihaj Muhammad in the Nike Pro Hijab

Breathable gear is essential to all athletes for an optimal performance, regardless of background—and for something like a hijab, that goes on the head, it’s even more crucial to find one that stays cool when you wear it. Nike relied on multiple rounds of prototype testing with athletes in various sports to nail the fit and manufacturing. The final version is made of an ultra-breathable, flexible fabric that both fits different face shapes and keeps athletes cool and comfortable.

PHOTO: Nike

German boxer Zeina Nassar in the Nike Pro Hijab

The Nike Pro Hijab goes beyond addressing the technical needs of a group of athletes; it’s also a sign that the sportswear world is making moves towards inclusivity. Female Muslim athletes who didn’t see themselves represented, nor do they feel their needs are considered, in this space can now find the gear they need easily—from one of the world’s biggest and most recognizable brands. And this makes all the difference: Muhammad says that Nike’s latest offering “will help advance the conversation around hijabs and Muslim women in sports and further make sports an inclusive space.” Runner Manal Rostrom added that it’ll give underrepresented female athletes a confidence boost: “I believe it’s going to inspire girls worldwide to follow their passion for sport,” she said.

PHOTO: Nike

Emirati figure skater Zahra Lari in the Nike Pro Hijab

After today’s global launch, Nike has further plans to make more iterations of the Nike Pro Hijab to suit different styles. In January 2018, customers can also expect to see hijabs in a broader range of colorways. Until then, customers who haven’t had success finding a hijab that suits their sport are finally being served—and represented.

Related Stories:

The First-Ever Hijab-Wearing Barbie Is Here, and Ibtihaj Muhammad Is Beyond Excited

Halima Aden on Hijab-Wearing Women in Fashion: “It’s Not Something I Thought I’d See”

American Eagle Is Now Selling Denim Hijabs



Source link