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L'Oréal Paris Bambi Eye Mascara Review With Photos


I’ve always been enchanted by huge, cartoonish eyes. After graduating from Disney princesses, I fixed my obsession on anime characters, whose colorful outfits and huge eyelashes equally spoke to me. Early on in high school, I idolized Zooey Deschanel and her wide-eyed look, and drew Twiggy lashes on my lower lash line when I went out at night.

I’ve since moved on to more sophisticated methods of enhancing my lashes in hopes of making my tiny eyes look like a cartoon. Lash extensions and lifts have been the most successful, but they’re expensive and time consuming, so finding a good mascara has been crucial. While I have some go-tos, I’d yet to find one that replicates the doll-eyed look of a lash lift.

Then the new L’Oréal Paris Bambi Eye Mascara came along, and I knew I had something to be excited about. For starters, L’Oréal makes some of my all-time favorite mascaras (at any price point), and anything that promises crazy volume and “a doe-eyed effect” has my attention. But, let’s be real here, obviously the real draw was the name. Bambi is the ultimate big-eye icon in my book. The fact that model Camille Rowe is heavily featured in the ads alongside Bambi himself just adds to my theory that this mascara was made specifically with me in mind.

Adorable branding aside, where this mascara truly stands out is the brush, which has a mix of long and short bristles to grab every lash. It’s on the spiky-plasticy side, which is great for shorter lashes like mine, yet has some heft to it to help with volume.

The first time I tested it out, I was ridiculously sick—I more closely resembled the Corpse Bride than my usual self. But after one swipe of the stuff (singing the Bambi eyes line from “This Is What Makes Us Girls” to myself, naturally), I was wowed. I looked wide awake, and all the life instantly came back to my face. It fanned out my lashes so they were super fluttery, and the brush made it seem like I have double the lashes I actually do. My lashes were instantly lifted and crazy curled (no lash curler needed!), giving me the doll-y eyes of my dreams in seconds. Essentially, it gave me the same effect as my beloved lash lift, without the trip to the salon. In short, I’m obsessed.

Look at that curl.

Courtesy of Bella Cacciatore 

If you’re looking for a natural look, this might not be the best choice for you, although it doesn’t clump no matter how many layers I apply. It just definitely looks like you have mascara on, a look I personally love. But despite the crazy volume I didn’t sacrifice any definition, and the inky black formula stays on all day without any flaking or smudging.

It didn’t turn me into a cartoon character, but it came pretty damn close.

L’Oréal Paris Bambi Eye Mascara

L’Oréal Paris Bambi Eye Mascara

$10.99

Buy Now

Bella Cacciatore is the beauty associate at Glamour. Follow her on Instagram @bellacacciatore.





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Viola Davis Is the New Face of L'Oréal Paris


L’Oréal Paris has been on a mission lately to make one thing clear—every woman is “worth it,” no matter her age. Over the past few years, the beauty brand’s been working to expand its roster of spokeswomen beyond the typical starlets in their twenties. Jane Fonda, Helen Mirren, Courteney Cox, and Vanessa Williams have all been tapped to be a part of the L’Oréal family. In fact, as of this fall, its portfolio included nine women over the age of 40. Now its latest announcement makes 10.

At 54 years old, actress and activist Viola Davis is the new face of L’Oréal Paris, making it her first-ever contract with a big beauty brand. (And if you’ve ever seen her walk a red carpet or watched a minute of her on How to Get Away With Murder, you’ll join me in saying it’s about freaking time.)

Davis announced the news on Instagram today, writing: “The self affirming words of, ‘Because I’m worth it’ have always given me chill bumps. What a joy it will be to not just say them over and over again…but to spread the message of worth to women around the world. It is a gift.”

Introduced by L’Oréal’s deputy general manager (and Glamour Women of the Year, All Year honoree) Anne Marie Nelson-Bogle at an intimate press event yesterday, Viola told a crowd of beauty editors exactly what being labeled “worth it” means to her.

“I believe that the greatest privilege is to be who you are,” she said. “No apologies for your age, your color, anything. As long as you’re you and living up to who that is and what that means, you’re worth it. That’s self-worth.”

She went on to tell the room how when she began acting she felt pressure to conform to Hollywood’s “classic” (read: stale, singular, Eurocentric ) definition of “pretty.”

“Earlier in my career when I was much more affected, [conforming] almost felt like prerequisite to success, which is crazy if you think about it—what do looks have to do with acting ability?” she said. “In order to succeed, you had to meet these impossible standards. Now I am much more secure in who I am, but there was a time that I did feel those pressures and succumb to them to a degree.”

But also, she pointed to her role as Annalise Keating on HTGAWM (who wasn’t originally written to be a black woman) as proof Hollywood is evolving. “To have been a part of that shift is so powerful and humbling,” she said.



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L'Oréal Paris' Voluminous X Fiber Is the Best Fiber Mascara I've Ever Used


My obsession with eyelashes runs deep. When I was little, I was captivated by Bratz dolls’ huge drawn-on lashes and heavy bedroom eyes, despite not being allowed to play with them. (We were a Barbie household.) Twiggy was my beauty icon before I even started wearing makeup. When the time came, mascara was the first beauty product I was allowed to wear out of the house. To this day, I’ll apply a few coats on my lashes even when I know I won’t be leaving my apartment. It just makes me fee like myself.

In my 10-plus years as a mascara wearer, I’ve probably burned through 1,000 tubes of the stuff. I’ve racked up a solid list of favorites. However, I only earned my title as a true Lash Obsessive when I got extensions this fall. Mascara is a transformative product for sure (especially when you have lashes as sparse as mine), but it doesn’t hold a candle to the power of extensions.

Me with lash extension (RIP)

Courtesy of Bella Cacciatore

I was hooked from the get-go. My lash extensions made me feel glamorous in an old Hollywood way. I could be wearing jeans and a T-shirt, but I felt camera-ready. I understood why suddenly everyone on Instagram was trading in the mascara.. But of course, there’s a catch: Lash extensions are expensive and high maintenance. Plus, they irritated my sensitive eyes. After about three months, I kissed my extensions goodbye and returned to my stash of drugstore mascaras.

I’ve been a longtime fan of L’Oréal mascaras. (Telescopic is my OG fave.) Having tasted the extension side of life, I decided to give a new formula a go. So, I reached for the brand’s new Voluminous X Fiber Mascara—a Glamour Beauty Award Winner. And it was love at first swipe.

As the name suggests, the Voluminous X Fiber is a fiber mascara that uses a two-step system to build lashes up to almost-extension status.

The first step is a black primer. It essentially acts as a base coat for what’s to come, and is really lengthening and volumizing—I find it’s enough on it’s own for days where I want a more natural look (or don’t have time for another layer.) The second is a fiber mascara, which uses fibers to coat the lashes and really builds up the volume and drama on your lashes.

The Voluminous X Fiber formula is pitch-black, but actually feels as light as air. I love a heavy lash look, but that normally means I have to sacrifice volume. Because of the fibers, though, this product gets you that drama without having to overdo it on the product, which means your lashes stay fluffy. I wouldn’t call it a natural look (which is fine by me), but it does look more realistic than most.

Another thing I love about this mascara are the brushes. On the fiber side, it’s an elongated hourglass shape that grabs every.single.lash. Seriously, when I swipe it on, it makes it seem like my lashes doubled. The fiber side has a curved brush, which curls my lashes and adds that touch of glam that I live for.

Bella Wearing L'Oreal Paris X Fiber Mascara
Courtesy of Bella Cacciatore

I might not be able to get lash extensions anymore, but L’Oreal’s Voluminous X Fiber mascara has gotten me closer to that look than I’d ever found at the drugstore. And that’s fine by me.

Buy it: L’Oreal Voluminous X Fiber Mascara, $8, Ulta. Check out all 214 winners from this year’s Glamour Beauty Awards here.

Bella Cacciatore is the beauty assistant at Glamour. Follow her at @bellacacciatore_ on Instagram.





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L'Oréal Model Amena Khan Is the First to Wear a Hijab in a Mainstream Hair Ad


From banning Photoshop to casting diverse faces and launching inclusive shade ranges, beauty brands are shifting the way they speak to shoppers. They’re finally trying to speak to all of us. While some folks have questioned the motivation behind the diversification of beauty campaigns—especially after brands tried capitalizing on the success of what’s being called “The Fenty Effect”—this latest ad gets it right. For its new Elvive campaign, L’Oréal Paris UK brought on British beauty blogger Amena Khan as one of its new faces.

Even in a time when exciting, unique women are scoring beauty contracts left and right—shout-out to Maye Musk and Ayesha Curry—the decision to cast Khan, who wears a headscarf, isn’t only history-making (she’s the first hijab-wearing woman to be featured in a major mainstream hair ad), it’s also a step toward correcting a common misconception.

“How many brands are doing things like this? Not many. They’re literally putting a girl in a headscarf—whose hair you can’t see—in a hair campaign. Because what they’re really valuing through the campaign is the voices that we have,” Khan told British Vogue this week. “You have to wonder—why is it presumed that women who don’t show their hair don’t look after it? The opposite of that would be that everyone that does show their hair only looks after it for the sake of showing it to others. And that mind-set strips us of our autonomy and our sense of independence. Hair is a big part of self-care.”

In an industry where the definition of what it means to be beautiful has been markedly thin, this is a huge deal. Not only is L’Oréal saying to women and girls who wear hijab that they’re seen—the theme of the campaign is self-worth over self-doubt—but that how they are seen doesn’t define who they are. As Khan pointed out to Vogue, whether or not her hair is visible in public, how it looks and feels still matters to her: “For me, my hair is an extension of my femininity. I love styling my hair, I love putting products in it, and I love it to smell nice. It’s an expression of who I am.”

Related Stories:
–The Rise of the Plus-Size Face
–Sephora Cast Its Own Employees for Its Most Diverse Campaign Yet
–Glossier’s Inclusive New Campaign Is About More Than Soap and Lotion



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