Tag: Decade

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The Biggest Nail Polish Shades of the Decade


When we think back on the defining beauty moments of the decade, nails are front and center. Hear us out: The most popular nail colors and trends often reflect their respective times. In an era where nail art props abound and the engagement manicure has become a very real (and specific) kind of pressure, it makes sense to take a closer look at the bottles we’re gravitating toward for the perfect Instagram shot. The past 10 years have brought us elaborate spins on nostalgic trends—like squishy jelly nails and the immortal French manicure. But in the interest of distilling these moments down to their most basic forms, we’re focusing on the standalone shades that made their mark.

So what exactly gives a nail polish notoriety? Sometimes, a well-timed celebrity associations raises particular shades to new heights. Other launches start trends of their own. “I know all I wore in 2012 was Essie Mint Candy Apple,” reminisced one Glamour editor while we were brainstorming this story. (She was later vindicated by our research; the data shows that Mint Candy Apple was a 2013 top seller.) We talked to three of the top nail polish brands to discover the most popular shades year-to-year from 2010 to 2019. Scroll through for a detailed look at the 11 bestselling shades of the decade—and what made them so iconic.

All products featured on Glamour are independently selected by our editors. However, when you buy something through our retail links, we may earn an affiliate commission.



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Taylor Swift Was the Top-Earning Female Entertainer of the Decade


Taylor Swift had a better decade than (almost) everyone. According to Forbes, the 30-year-old was the highest-earning female entertainer of the decade, bringing in an estimated $825 million over the last 10 years.

Overall, Swift was the second highest-earning entertainer, coming in just behind Dr. Dre, who raked in an estimated $950 million due to his stake in the headphone company, Beats, which Apple purchased in 2014 for $3 billion. (It only takes into account living celebrities; As Forbes noted, had it added in Michael Jackson, he’d easily rank as first considering his estate pulled in an estimated $2.37 billion over the last decade.)

According to the outlet, Swift earned the second-place spot because just about everyone loves her music. Her millions reportedly came from her multiplatinum albums, her brand partnerships, and several sold-out tours. But the singer’s accomplishments went far beyond making money. In December, Swift was also honored with Billboard‘s first-ever Woman of the Decade Award. She was chosen due to her massive influence on music and pop culture, which we here at Glamour recognized as well.

“Taylor isn’t the first country artist to dabble in pop—both Shania Twain and Faith Hill have done it, to varying degrees—but she is the first to do it in its totality. And, along the way, she broke new ground,” Glamour writer Christopher Rosa penned. “When she dropped ‘We Are Never Ever Getting Back Together’ and ‘I Knew You Were Trouble’ in 2012, for example, top 40 radio short-circuited. Both songs were stunning, seamless marriages of genres: country, pop, rock, even elements of dubstep. It was a precursor, if not the jumpstart, to the genre-bending hits that would define the latter half of the decade.”

Beyond music, in the last decade, Swift also became a crusader for the rights of artists. In December of 2019, Swift publicly called out mega-manager, Scooter Braun, who acquired her back catalog of music as part of his purchase of Scott Borchetta’s Big Machine Label Group. Swift, who was once under the Big Machine label, said she “pleaded” to purchase her music back from Borchetta, however, Borchetta only said she could “earn” back one album for each new one she produced.



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This Decade Was a Golden Age for Reality TV


Heidi Montag and Spencer Pratt were so universally disliked in the mid-aughts that Chelsea Handler referred to them as “Herpes 1 and 2” on her late-night talk show. The platinum blond villains of Lauren Conrad’s The Hills were the poster children, of sorts, for society’s overall perception of reality TV back then: that it was shallow, unintelligent, and stacked with fame-hungry ego-maniacs who didn’t have talent so much as they had tenacity.

With their penchant for attracting the paparazzi, stars like Montag, Pratt, Paris Hilton, and Kim Kardashian spun straw into gold—earning checks by appearing in nightclubs, pushing products, and releasing heavily Auto-Tuned music. They were, quite frankly, our culture’s first major reality TV stars, and they paved the way for the shows of the 2010s. But their pursuits, no matter how successful, were mocked. Reality TV, and the players who inhabited it, were labeled “guilty pleasures”—not something to be taken seriously or discussed without some level of embarrassment. Please see: The time Pink released a whole song in 2006 dedicated to dissing stars like Hilton and Jessica Simpson. Its name? “Stupid Girls.”

The tides turned in the 2010s, though, especially in the latter half. After the 2016 election, and all the feelings of apocalyptic dread that came with it, entertainment became less focused on prestige and more about finding joy wherever you could. The romantic comedy experienced a resurgence on Netflix. Holiday movies on Hallmark and Lifetime were consumed in mass quantities. People took off work to stay home and watch Meghan Markle and Prince Harry’s wedding. Deflection and distraction was suddenly the name of the game.



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104 Women Who Defined the Decade in Pop Culture


In January 2010, Avatar was leading the box office. Kesha’s “Tik Tok” was dominating the airwaves. And Tiger Wood’s multiple affairs, which came to light two months before, was the scandal of the moment.

A lot has changed in the decade following, much of it for the better. Frozen II, an animated movie about two sisters saving their kingdom, is one of the highest-grossing films of all time. Kesha has become one of the many faces of the #MeToo movement after she sued her former producer Dr. Luke for emotional and physical abuse. And the scandal of the moment? The Hallmark Channel is being called out for removing an ad that featured two women kissing. The network has already apologized and reinstated the spot.

We wanted to show just how much has changed by reflecting on 100 women who were at the center of pop-culture this decade. Because looking back at the people who brought us the most entertainment and distraction—both good and bad—over the past 10 years helps us better understand where we’ve been as a society and where we still have room to grow.

It wasn’t an easy task. In part because you could make the argument that anybody who played a role in the things we watched, read, listened to, and scrolled for could be considered women of influence in their own way. But this list isn’t about females that had one great year or a single big moment. It’s about the ones whose impact will continue to felt during the next decade, or those who were emblematic of the 2010s because they represented a specific time and place that can never be recaptured.

A few caveats: We ended up with 104 women for reasons you’ll see, and this list is about looking back, not forward, so several women we love didn’t make the cut because we believe they’ll be defining culture in the next decade. (We see you, Lizzo, Billie Eilish, and Phoebe Waller-Bridge!) Other women—your Oprahs and Dolly Partons, for example—are so legendary that their influence goes well beyond just one decade, even though their contributions to this one have been vast. Not every woman who made the list had a positive impact, either. This isn’t about who we like best or would invite to our dream dinner party. It’s simply 104 women who made a lasting impression in movies, TV, books, and celebrity culture over the past 10 years.



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The 41 Most Memorable Red Carpet Looks From the Past Decade


Look at red carpet pictures from any given year, and you can be transported back in time, remembering the biggest names, the major trends, and, sometimes, even the biggest issues that were weighing on people’s minds. The last decade changed how we consumed and talked about Hollywood fashion—social media played a bigger role (Twitter was founded in 2006, Instagram in 2010, after all), stylists became celebrities in their own right, and the veil was lifted slightly on what actually goes into dressing someone for a high-profile event. We asked different questions: of actors, but also of the fashion industry, of who has access to the glitz and glamour and gowns. And we got plenty of memorable looks we still think about and reference today.

There are a few red-carpet moments that we can all agree on. (Several people interviewed for this story called out Billy Porter’s Christian Siriano tuxedo-gown hybrid from the most recent Oscars as a standout from the decade.) But looking back on the last ten years of red carpet fashion, there have been countless fashion moments that have landed in the headlines for a wide variety of reasons: because it was beautiful, because it showed someone in a brand-new light, because it sent a message, because it opened up a conversation.

“An ‘iconic’ red carpet moment can be interpreted in so many ways,” says stylist Andrew Gelwicks, who works with actors like Catherine O’Hara and Dominique Jackson. “On one side, you have Britney Spears and Justin Timberlake’s matching denim looks from to the 2001 American Music Awards—they were kitschy and costume-y. Then, on the other, you have Lady Gaga in Valentino at the 2019 Venice Film Festival, where it’s iconic because it’s so incredibly special.”

Vanessa Friedman, fashion director and chief fashion critic for the New York Times, says: “For me, the most effective red carpet looks are not just aesthetically successful—elegant, beautiful, flattering—but reflect a moment of social or cultural change. It’s the combination of style and substance that makes them memorable.”

The fact that we still talk about some of these looks months, even years later speaks to the power of a red-carpet moment. “I do think there’s something to this idea that you can have a couple of really terrific profiles written about you, but a singular image can really speak volumes,” says The Washington Post‘s Robin Givhan. “It’s something that can be conveyed over and over and over to a public that may not sit down to read a full interview. It’s a shorthand that says, ‘I’m important.’”

We asked people in the fashion industry—from critics and editors to stylists—to share what they believed to be the most memorable red-carpet fashion from 2010 to today. From Porter to Lady Gaga to Rihanna, see who made an impression.



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'Crazy Rich Asians' Just Had the Best Labor Day Weekend the Box Office Has Seen in a Decade


Crazy Rich Asians is certifiably the movie of the summer. Since its opening in mid-August, the film has won both critical and fan acclaim thanks to its highly obsess-able plot line, incredible fashion, and its casting (it was the first cast to feature actors who were all of Asian descent since 1993’s Joy Luck Club). And it’s making a boatload of money to boot: The movie raked in more than $26 million over its opening weekend and has held the No. 1 box office spot in the U.S. ever since—and now, it’s set to make box office history again.

The movie’s expected to make up to an additional $30 million by the end of the Labor Day weekend, which means it will be the best performing movie over the holiday in more than a decade. The only other film to make $30 million over Labor Day holiday was 2007’s Halloween, according to Business Insider,.

But that’s not all. According to Forbes, the movie has already surpassed other major romantic comedy winners including 2015’s Trainwreck, 2016’s Bad Moms, and 2017’s Girls Trip—meaning it’s now one of the biggest romantic comedies in recent film history. All it needs to do now is surpass 2002’s My Big Fat Greek Wedding, which made $283 million.

To date, Crazy Rich Asians has grossed more than $111 million at the domestic box office—and you can bet there’s a sequel or two coming our way. According to Rolling Stone, Warner Bros. has already obtained the rights to author Kevin Kwan’s follow-up novels China Rich Girlfriend and Rich People Problems. Director Jon M. Chu will return to helm the production of China Rich Girlfriends, though there’s no official word yet on casting or a release date. But at least this way you still have plenty of time to read all the books—and obsess over the wardrobes of incredible couture—first.

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