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You Can Now Rent Clothes From Urban Outfitters, Anthropologie, and Free People


There’s another subscription box in town. And this time, it’s from a place you already shop.

Earlier this year, URBN, the parent company of Urban Outfitters, Anthropologie, and Free People, announced that it would be getting into the increasingly-more-competitive rental space. It wouldn’t be through an existing brand, though—rather, it went ahead and launched a brand-new entity, which would allow shoppers to rent from Urban Outfitters, Anthropologie, and Free People, as well as hundreds of other labels, for less than $100 a month. Introducing: Nuuly.

Courtesy of Nuuly

“We see a real opportunity in the rental space and we wanted to invest in that accordingly, building out a true lifestyle brand with a broad, inclusive assortment, as well as its own distinct brand voice and web experience for our shoppers,” says Kim Gallagher, Nuuly’s Director of Marketing & Customer Success. “URBN’s brands are obviously an incredible asset to Nuuly and will be a key part of the platform, but we’re also excited to be bringing in over 100 additional third party brands, both well known and under the radar (think For Love and Lemons, LoveShackFancy, and Alice McCall), along with an amazing vintage assortment, which is something new for the rental space.”

For $88 a month, Nuuly will send you six pieces you pick out for yourself, from the thousands of products on its site, the majority of which are available in sizes 00 to 26. Some go up to a 40.

floral dress

A floral Urban Outfitters dress that’ll be available for rent on Nuuly.

Courtesy of Nuuly

pink trench coat

An Avec Les Filles trench coat that’ll be available for rent on Nuuly.

Courtesy of Nuuly

“We wanted to make sure we had a strong assortment of denim, athleisure, everyday clothing and occasion pieces,” says Sky Pollard, Nuuly’s Head of Product. “Our breadth of options will mean subscribers can find pieces they love for all aspects of their daily lives, whether that is for the office, a weekend brunch, or a night out. Our goal is to give our subscribers a way to experiment with new trends, fits, and brands without the risk of purchasing something that will only be worn a few times.”

You keep your Nuuly box for the full month, and then return. To get a new shipment, all six items must be sent back. Nuuly sends you a reusable bag and pre-paid label to ship them back in and will handle all the laundering. If you love something you’ve rented, though, there’s an option to buy; sometimes, it’ll be discounted from retail price, depending on overall demand and how many times it’s been rented.



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Urban Decay's Naked Cherry Palette Is the Best of All the Nakeds


Late last summer, the sound of hearts breaking could be heard around the world when Urban Decay announced it was discontinuing the OG Naked Palette. The nude palette that launched a million nude palettes cemented the brand’s icon status, and perfectly nailed the right balance of being wearable but not boring.

Although the brand has since launched a revamped version of the Naked Palette (a.k.a. The Naked Reloaded), in the meantime it presented us with the hidden gem (and Glamour Beauty Award winner) that is the Naked Cherry Eyeshadow Palette. Naked Cherry has the same magic as the rest of the Naked family, but brings something a little different to the table—instead of basic neutrals, it has a mix of matte and shimmer shades that range from dusty mauve to deep plum. Despite the palette’s name, there’s no true cherry red shade, but there are plenty of wine and berry shades to play with. And as always, the shadows are pigmented and easy to work with.

While Urban Decay also has the Naked Heat and Naked3 Palettes that skirt around the red family, Naked Cherry holds it’s own. Heat is all warm oranges and browns, while Naked3 has hints of pretty pinks. Cherry is the perfect moody edition to the collection, and brings to mind cherry cola rather than the bright berry.

Courtesy of Urban Decay

I’ve always been drawn to cherry imagery, so the second I saw the glossy cherry-covered packaging of Naked Cherry I was sold. The color scheme is a mix of girly and grunge that perfectly matches my style (think Courtney Love meets Sailor Moon chic). When I’m running out the door I’ll do a pretty wash of one of the lighter shades like the rosy Feelz or Juicy, a light peach all over my lid, and I’ll look instantly put together. If I’m feeling a little edgier or headed out at night, I can blend in the darker shades (they basically blend themselves) for a pink smoky eye that will last all night.

But don’t just take my word for it, the palette won our Beauty Awards Reader’s Choice best eyeshadow palette by nearly 50 percent of the votes. “This palette has a great selection of warm pink tones that can create looks anywhere from soft to grungy,” says Samantha Trout, a Glamour reader from Philadelphia. “I love the shimmer shades; they apply great with your fingers. So easy! Highly recommend!” Couldn’t have said it any better myself.

Buy Now: Urban Decay Naked Cherry Palette, $49, Sephora. Check out all 214 winners from this year’s Glamour Beauty Awards, here.

Bella Cacciatore is the beauty assistant at Glamour. Follow her at @bellacacciatore_.





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An Urban Decay 'Game of Thrones' Collection Is Coming


There are many reasons that to be counting the days until April, not the least of which is the return of HBO’s Game of Thrones for its eighth and final season, when we’ll finally learn who will reign on the Iron Throne. While the world has been anxiously awaiting new episodes and deep diving into every internet theory imaginable about Sansa, Arya, Daenerys, and her dragon children, the good people over at Urban Decay have been busy with their own baby: a Game of Thrones collection.

The show’s first-ever official makeup collaboration was announced via a somewhat cryptic Instagram post caption: “WE ARE READY ⚔️ #FORTHETHRONE #URBANDECAY @gameofthrones,” it reads, along with an image that can best be described as fierce.

The brand also teased the collection on Twitter, writing, “Worlds will collide,” along with a fire and ice emoji.

Back in 2017 there were rumors of GoT makeup, but it never came to pass. Perhaps, Urban Decay had the inside track since the company had previously worked with HBO on a collaboration for the show Vinyl. And the network has certainly seemed to lean into the marketing and merchandising of the show as it comes to a close. Remember that Thrones/Bud Light crossover ad at the Super Bowl?

Whatever forces made this collaboration a reality, we are here for it. While we don’t know many details yet (we’ll update this post once more intel surfaces), we do know that it’s arriving in April. From the released photos, it’s clear that the color palette will definitely not be as neutral as that of the Starks at Winterfell. That blue-ish teal shadow looks incredible—and fit for a queen like…Daenerys, perhaps?

But we still have so many questions. Will there be different palettes based on characters like Dany, Sansa, Cersei, and Arya? (Although, really would the youngest Stark daughter ever wear mascara? Unclear.) Is there a guyliner inspired by Jon Snow? And most importantly, how many products will there be for me to spend all my money on?

More details to come. But from the reactions on Twitter, it’s safe to say the line will be as much of a hit as the show.



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Urban Decay's Naked Reloaded Palette Is the Original Naked Reincarnated


If you’re anything like us, then you were pretty much devastated last summer when after eight years and 30 million palettes sold, Urban Decay announced it was discontinuing its original Naked palette. When Naked launched back in 2010, it set the standard for neutral eyeshadow palettes: versatile colors you can wear during the day, but also to go out, with a flattering mix of browns, pinks, and silvers.

“Saying goodbye to Naked is extremely bittersweet,” founding partner of Urban Decay Wende Zomnir said. “It was a big moment in our history. It’s a little painful to leave your past behind, but it’s also essential to always evolve. I will forever miss Naked, but we plan to turn the grief into even more greatness. Urban Decay will continue to thrive in Naked’s memory and honor—just wait and see.”

There was a small ray of hope when UD released the Naked Cherry palette in October; albeit, the color range hinged more on reds and purples than the neutrals Naked had been known for. But 2019 is suddenly looking up: The brand’s dropping a new version of its iconic palette in just one week, and the new shades look incredible on.

The palette, aptly named “Naked Reloaded,” includes 12 shades of neutrals, mixing them up with their much-loved combination of mattes, satins, subtle shimmers, and a couple of Saturday-night ready glittery shades. Handily, the new lineup also includes four go-to, everyday shadows designed with extra-large pans: Bribe, an ivory matte; Barely Baked, a soft, gold metallic; Boundaries, a gorgeous terracotta; and Blur, a light matte in tan. The brand’s betting you’ll use them most often, which means you need just a little more of them.

Other shades will include Distilled, a bronze metallic; Retro, a bright peach; Angel Fire, a rose-gold shimmer; and party-ready, edgy Dreamweaver, a cool brown with iridescent 3D sparkle.

The new palette is also designed to be inclusive: “We created Naked Reloaded to look good on everyone,” states a press release for Naked Reloaded. “These truly universal shades are made for any age, skin tone, and gender.”

Ready for pics?

Courtesy of brand

pCourtesy of brandp

Courtesy of brand

And here’s a swatch—the shades look super-vibrant on.

The Naked Reloaded palette, which will set you back $44 ($10 less than the original), is going on pre-sale for one day only on February 18 at urbandecay.com. Otherwise, you can nab it in stores and online at Sephora on March 7. Better get that iCal reminder set now.



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We Tried Urban Decay's New Brow Products – Reviews With Photos


My attempts to sculpt my eyebrows into two symmetrical, precisely defined arches usually end like attempts to please my parents: More often than not, I walk away from my efforts disappointed and tired. It’s not for a lack of trying; I’ve studied up on editors’ picks and investigated Internet hacks for easy, breezy, I-woke-up-like-this eyebrows. Left to my own devices, though, I end up with two uneven faux caterpillars.

Just when I’d lost hope for my dream eyebrows—even, full, and defined—Urban Decay stepped in with a big assist. Today, Urban Decay is unveiling a new brow collection at Sephora, Ulta, and QVC—and instead of suggesting one product fits every arch, there’s a specific item tailored to the precise look you’re going for. Fans of ultra-defined, microbladed precision can pick up the felt-tip Brow Blade ($26) pen to ink in sparse areas. Anyone looking for extra volume can build luscious brows with Brow Endowed ($28), a two-sided pomade set with primer and color. For those of us who can’t draw a tail to save their lives (ahem), there’s a set of stencils ($12 each) developed in collaboration with Audrey Glass, a top microblader in Los Angeles, to guide your chosen filling-in technique. You get the idea: There’s something for everyone.

I have my own makeup battles to fight, but my specific brow-tastrophe isn’t the only one that Urban Decay’s new collection can solve. So I asked my Glamour colleagues to join me in testing the entire collection, from the au natural clear pomade to the buildable brow putty. The shades of our brows couldn’t be more different—from wispy blonde to foliage auburn—and we’re each after a different look. Even with our varying dream brows, the line gave us all exactly what we wanted. Scroll on for everyone’s honest reviews.



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The Swatches for Urban Decay's Naked Cherry Palette Are Drop-Dead Gorgeous


It’s going to take time to mourn the loss of the one and (formerly) only Urban Decay Naked Palette. The original launched eight years ago, and brought with it a whirlwind of copycat neutral palettes that never quite nailed its perfect mix of mattes and shimmers. And so we pour one out for the memories, thank it for its service, and walk into the future with the promise of a brand-new Naked Palette here to fill the rectangle-shaped hole in our hearts. Introducing: the Naked Cherry Palette.

News of the palette leaked early last week, but now, we’ve finally got an idea of exactly how the colors look on. Like Naked Heat, which launched last year, Naked Cherry is another play off the red spectrum and it’s ability to create both subdued and statement looks. But where Heat leans more rustic and coppery, Cherry falls more into the champagne, red, and black cherry range.

If you’ve been in the Urban Decay palette world for a minute now, you might also remember that the Naked3 palette exists—the brand’s reigning champ of pink palettes. We’re happy to report that it’s significantly different from that too. Where the Naked3 has brownish pinks and plums covered, Cherry leans into peach on the lighter end, and reddish purples on the darker. The single could-be crossover is the light, muted plum Feelz, but the surrounding shades give it enough of a spin to avoid feeling repetitive.

The brand hasn’t released the palette’s pricing or launch date yet, but scroll on for up-close photos and swatches. Summer may be coming to a close (and know those words are delivered through the gritted teeth of full denial), but in this, we’ll be holding onto the vibe well through the fall.

Related Stories:
–Urban Decay’s Born to Run Palette Is as Perfect for Summer as It Gets
–I’m Literally Addicted to Urban Decay’s Troublemaker Mascara
–The Urban Decay Naked Heat Palette Is Coming, and It’s Fire



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