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An Urban Decay 'Game of Thrones' Collection Is Coming


There are many reasons that to be counting the days until April, not the least of which is the return of HBO’s Game of Thrones for its eighth and final season, when we’ll finally learn who will reign on the Iron Throne. While the world has been anxiously awaiting new episodes and deep diving into every internet theory imaginable about Sansa, Arya, Daenerys, and her dragon children, the good people over at Urban Decay have been busy with their own baby: a Game of Thrones collection.

The show’s first-ever official makeup collaboration was announced via a somewhat cryptic Instagram post caption: “WE ARE READY ⚔️ #FORTHETHRONE #URBANDECAY @gameofthrones,” it reads, along with an image that can best be described as fierce.

The brand also teased the collection on Twitter, writing, “Worlds will collide,” along with a fire and ice emoji.

Back in 2017 there were rumors of GoT makeup, but it never came to pass. Perhaps, Urban Decay had the inside track since the company had previously worked with HBO on a collaboration for the show Vinyl. And the network has certainly seemed to lean into the marketing and merchandising of the show as it comes to a close. Remember that Thrones/Bud Light crossover ad at the Super Bowl?

Whatever forces made this collaboration a reality, we are here for it. While we don’t know many details yet (we’ll update this post once more intel surfaces), we do know that it’s arriving in April. From the released photos, it’s clear that the color palette will definitely not be as neutral as that of the Starks at Winterfell. That blue-ish teal shadow looks incredible—and fit for a queen like…Daenerys, perhaps?

But we still have so many questions. Will there be different palettes based on characters like Dany, Sansa, Cersei, and Arya? (Although, really would the youngest Stark daughter ever wear mascara? Unclear.) Is there a guyliner inspired by Jon Snow? And most importantly, how many products will there be for me to spend all my money on?

More details to come. But from the reactions on Twitter, it’s safe to say the line will be as much of a hit as the show.



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Urban Decay Is Discontinuing Its Beloved Naked Smoky Palette


For someone who loves makeup, I personally suck at using it. I buy, try three shades of, then store hordes of makeup palettes in the top drawer of my dresser; all to be looked at and rarely swept across my face again. There’s one exception to that pile of eyeshadow sets, bronzing trios, and color corrector cases gathering dust, though, and that’s my Urban Decay Naked Smoky palette. Put it in my hand and suddenly I go from passive collector to full-on beauty vlogger.

The point is, I’m obsessed with this palette. Sure, I’m obsessed with all of Urban Decay’s Naked palettes. I know I don’t have to explain why to you because if you clicked this, you love Urban Decay’s Naked palettes. The shades are pigmented; they’re easy to blend; the brush that comes with isn’t a flimsy throwaway and it actually gives good results; there’s rarely a shade in the bunch that goes unwanted, the list honestly goes on. But my affection for Naked Smoky is deeper than the rest. I actually use this palette. All the g-d time.

Where a lot of palettes now chase trends (looking at you Naked Heat), the Smoky’s got the perfect mix of matte and metallic silver, black, and brown, plus one beautiful shimmery plum. My go-to for nights out is as follows: Sweep “Thirteen” all over my lid to cancel out redness and follow with “Dirtysweet” on top for shimmer. “Password” goes in my crease, then a mix of “Armor” (the best gunmetal silver out there) and “Dagger” from the center out, and finally my favorite (the plum) “Smolder” just on the outside and smudged into my lower lashline. The whole thing is topped off with a heavy dose of Better Than Sex.

Naked Smoky’s swatches (from left to right): High, Dirtysweet, Radar, Armor, Slanted, Dagger, Black Market, Smolder, Password, Whiskey, Combust, Thirteen

I’ve worn this combo to all my biggest life events. Graduation night, my moving-to-NYC party, my best friend’s bachelorette. It brings out the blue in my eyes in a way that (I personally think) make them even more captivating. They create a true, dark smoky eye. So, when news broke this week that Urban Decay is discontinuing my precious, it cut deep.

To know why such misfortune would be brought upon us, I reached out to the brand for an answer. It’s not a replacement, but it does bode well that a better alternative is possibly on the horizon. Here’s the statement reps gave me:

“At Urban Decay, we are never ‘done’; this means we always look for
ways to make our products better. Every time we create a new product,
we come at it with a fresh perspective and make it technologically
innovative and relevant for now. Unfortunately, this sometimes means
discontinuing products people love, in order to launch new products we
think you’ll love even more!”

There is, however, a shade of “Armor” lining. As part of the palette’s mass liquidation, UD has slashed the price of it by 50 percent everywhere. Ulta, Sephora, urbandecay.com, at all of them, the palette is only $27—starting this week until the Naked Smoky’s gone for good. Luckily, I’ve already got two; one I keep in my drawer and the other in my travel bag. But for the rest of you who haven’t gotten in on its magic, or just want a cheap score, now’s your last chance. I highly recommend it.

Related Stories:
Urban Decay Is Launching a New Naked Palette, and We Tried It on 3 Skin Tones
The Eye Palette So Versatile, You Can Create a Week’s Worth of Looks
Which Urban Decay Naked Palette Should You Buy? Comparisons and Swatches Here



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Urban Decay Troublemaker Mascara Review


When a mascara’s description tells you it’s going to be “blacker than your darkest thoughts,” any beauty junkie worth their weight in highlighter knows it’s Urban Decay, a brand that’s made cult-favorites out of names like Perversion and Naked. The next step, obviously, is to test it out. Who are you really if you can look at a tube of Urban Decay mascara and not be tempted to maniacally swish it along your lashes. Which is exactly what I did when the line’s new Troublemaker mascara crossed my desk.

To be honest, I’ve been using the product for over a month now—ever since UD’s founder Wende Zomnir gave her followers a sneak peek at the tube on Instagram—and it’s taken nearly all my strength to not shout about it from my apartment window. And now, friends, the time has come.

Troublemaker is formulated with the intent of giving your lashes both serious volume and length without flaking or going limp. And it absolutely delivers.

The oil slick-like packaging is cool enough for anyone to want to grab it and give it a go (but don’t be fooled, the formula inside is black as black can be—read: not holographic), but the brush is really where it’s at for me. Unlike it’s predecessor, the beloved Urban Decay Perversion mascara, the wand is not giant, proving size is not always an indicator of performance. If anything, it’s less daunting to maneuver and the formula itself is less thick. The volume comes from the bristles, which alternate between short, silicone nubs that help apply the mascara to build volume, and long comb-like arms that separate and fan individual hairs.

The one thing that drives me crazy about most volume-enhancing mascaras is that heavy, clumpy feeling on my lashes, but because of the combing bristles on this wand, I don’t have stickiness, my delicate hairs aren’t weighed down, and the lightweight formula allows a curl to last all day without the help of an unwieldy tool.

My application technique is as follows: wiggle the wand down to the bottom of your lashes, getting all that gorgeous thickness at the root and then gently comb as you pull the wand out to the ends, letting the formula coat every last hair. The result: full, long, and clump-free.

PHOTO: Katie Friedman

Another cool aspect of the brush: The rows of bristles get gradually longer depending on how you hold it. Some are shorter on the top and others gradually go from long to short on the bottom, so you can rotate the wand to get the smaller parts into the corners of your lashes—an area that often goes untouched or inevitably ends up smudged when you’re working with a chubby brush.

As for the formula, it’s made with light fibers, so you get some faux diameter and some length without those flaky rogue pieces than tend to wind up in your eyes, causing you to rub them and ruin all your effort.

Urban Decay promises this mascara will make your lashes “super-fat, super-long, and sex-proof.” I can proudly confirm all three claims from personal experience. It’s also not waterproof, which is worth noting in case you’re a cryer. I do, in fact, tend to tear up a lot but I usually don’t go for waterproof mascaras because they’re too hard to remove. This one is easy to take off with a cleanser and doesn’t run. It’s basically a crier’s dream.

PHOTO: Katie Friedman

Urban Decay Troublemaker Mascara, $24, starting September 5 at urbandecay.com

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