There’s another subscription box in town. And this time, it’s from a place you already shop.
Earlier this year, URBN, the parent company of Urban Outfitters, Anthropologie, and Free People, announced that it would be getting into the increasingly-more-competitive rental space. It wouldn’t be through an existing brand, though—rather, it went ahead and launched a brand-new entity, which would allow shoppers to rent from Urban Outfitters, Anthropologie, and Free People, as well as hundreds of other labels, for less than $100 a month. Introducing: Nuuly.
“We see a real opportunity in the rental space and we wanted to invest in that accordingly, building out a true lifestyle brand with a broad, inclusive assortment, as well as its own distinct brand voice and web experience for our shoppers,” says Kim Gallagher, Nuuly’s Director of Marketing & Customer Success. “URBN’s brands are obviously an incredible asset to Nuuly and will be a key part of the platform, but we’re also excited to be bringing in over 100 additional third party brands, both well known and under the radar (think For Love and Lemons, LoveShackFancy, and Alice McCall), along with an amazing vintage assortment, which is something new for the rental space.”
For $88 a month, Nuuly will send you six pieces you pick out for yourself, from the thousands of products on its site, the majority of which are available in sizes 00 to 26. Some go up to a 40.
A floral Urban Outfitters dress that’ll be available for rent on Nuuly.
Courtesy of Nuuly
An Avec Les Filles trench coat that’ll be available for rent on Nuuly.
Courtesy of Nuuly“We wanted to make sure we had a strong assortment of denim, athleisure, everyday clothing and occasion pieces,” says Sky Pollard, Nuuly’s Head of Product. “Our breadth of options will mean subscribers can find pieces they love for all aspects of their daily lives, whether that is for the office, a weekend brunch, or a night out. Our goal is to give our subscribers a way to experiment with new trends, fits, and brands without the risk of purchasing something that will only be worn a few times.”
You keep your Nuuly box for the full month, and then return. To get a new shipment, all six items must be sent back. Nuuly sends you a reusable bag and pre-paid label to ship them back in and will handle all the laundering. If you love something you’ve rented, though, there’s an option to buy; sometimes, it’ll be discounted from retail price, depending on overall demand and how many times it’s been rented.
