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Kylie Cosmetics Is Officially Coming to Ulta Beauty


Despite the fact that fans have rarely been able to actually test—or even see—Kylie Jenner’s makeup line in person, it hasn’t deterred shoppers from buying lip kits online like crazy. Really, really crazy. We’re talking dropping $22,775 an hour on makeup kind of crazy. But finally, after nearly two years of waiting, shopping for Kylie Cosmetics is about to become dangerously easier. On November 17, the brand is officially coming to every Ulta Beauty store, just in time for the holiday shopping season.

Jenner first announced the news on Twitter back in August, which Ulta also confirmed on Instagram. Fans were understandably freaking out (Jenner’s tweet racked up nearly 20,000 likes in under an hour) and have been waiting for more details ever since.

“I slipped on the wood floors as i ran to my mom to tell her that kylie cosmetics was coming to ulta. im excited,” shared one user. “Take my money now, thanks,” wrote another. Yet another commenter spilled some hilariously real tea on the reality of the announcement: “Kylie just made her last $100 million from this tweet,” they wrote, referring to the recent Forbes estimation that Jenner is only $100 million away from being the youngest “self-made” billionaire ever.

Considering that Kylie Cosmetics is currently estimated to be worth $900 million after less than two years in existence, it’s a huge get for Ulta. It’s the first time Kylie Cosmetics will be available anywhere IRL aside from her own rare pop-up shops. According to The Cut, Ulta’s stock has already gone up since the announcement and hit a 52-week high.

Although it’s still unclear exactly which products will be in stores, you better start getting your wish list ready. As anyone who remembers the product sell-outs and site crashes of the brand’s early days (#tbt to sitting at your computer with your clicking fingers ready every time a new lip kit dropped), it’s clear the demand will only become greater from here.

Related Stories:
–Kylie Jenner Makes More Money in Two Hours Than Most Americans Do in a Year
–Kylie Jenner Is on Track to Be the Youngest Self-Made Billionaire in History
–Kylie Jenner Reveals She Got Rid of Her Lip Filler





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The Best Deals From Ulta Beauty's 'Fall Haul' Sale


If computers could talk, ours would complain about how much time we spend on Ulta’s website. But that will never change, because blink and you miss the retailer’s fast and furious sales. From September 23 through 29, it’s Ulta Beauty’s Fall Haul event, an annual offering that takes up to 50 percent off a ton of makeup, hair, and skin products. From mascara that builds up the sparsest set of lashes, to a go-to conditioner, and a vampy liquid lipstick made for cooler days, the only way the sale could get better is if the store subbed in crunchy leaves for packing peanuts. From our checkout basket to yours, here’s everything worth shopping from the Fall Haul sale.



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Ulta Summer 2018 Beauty Sale: The Best 4th of July Deals


Ulta Beauty pulls out all the stops for sales, and its latest is no exception. While it doesn’t have the historic sale caché of Memorial Day or Labor Day, Fourth of July has evolved into a sale-worthy event in its own right—one that Ulta is helping us prep for with its own Summer Beauty Sale. Now through July 4, shop 34 pages of beauty products on sale (it’s a good kind of overwhelming). Below, our editors sifted through the makeup, skin care, and hair products for the hidden favorites you can’t miss.

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Ulta Beauty Gorgeous Hair Sale 2018 – The Best Deals


Gather round, Ulta Beauty is having another sale. The retailer’s Gorgeous Hair Event falls from now through June 2, bringing us up to 50 percent off of three different hair care brands each day—and in a truly excellent feat of timing, it’s just in time for the fun that is spring humidity. The muggy, wet weather that drops every year has already started to make itself known, especially on the east coast, so there’s no time like the present to explore some new product. With deals on hot tools, dry shampoo, and tons of other necessities ahead, scroll on to see where you can save. We rounded up the best deals the sale has to offer.



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These Are the Spring Launches You Can't Miss at Ulta Beauty


It’s fair to speak for the entire Earth to say: This winter was tough, and long, and cold. And things got a little dark there, towards the end. But with the warmer weather finally, finally making it safe to venture outside on your lunch hour and after work, there’s optimism in the air. But to really usher in spring, there are few better ways than taking a swing through Ulta’s new arrivals. Whether you’re perusing in-store or online, the fresh stock coming in is just as exciting as staring at a flowering tree (if your standard for “exciting” is higher, well, you had a better winter than we did). Scroll through for jelly blush, tons of options to give your hair a revamp, and genius formulas that take on annoying little things in a big way. Spring is here, and life is about to get easier.



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Ulta Beauty's Best-Selling Beauty Products of 2017


You could argue there’s never a bad time to shop for makeup, but really, the end of the year has got to be the best. Not only do products that rarely go on sale finally get prices slashed, there’s also the best-seller lists to look forward to. Given that Ulta Beauty was the most Googled beauty brand in 2017, you can trust its breakdown really is representative of the year’s most popular products. As its sales have proved, overall it was a big year for makeup: Benefit’s Roller Lash is still widely beloved; yeah, Anastastia’s Glow Kits are that good; and MAC coming to Ulta this year was definitely well received. Perhaps most surprising, though, is that not a single item is a repeat from last year’s best-seller list.



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