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The days of roaming CVS’ makeup aisles with your phone in hand to look up reviews and swatches are over. The drugstore chain just announced that it’s making some substantial changes to its beauty perks program, meaning it’s about to become even easier to cash in ExtraBucks and find the products you’re looking for.

If you’re already part of Ulta or Sephora’s loyalty programs, some of the new rewards will sound similar—like free samples and birthday gifts, which will become available to CVS ExtraCare Beauty Club members starting this July, a rep for the brand confirmed Glamour. Also coming are exclusive deals and events like early online access to new beauty launches, so no more waiting for a release to reach your store only for the display to sell out. A monthly beauty trend report is likewise launching, along with a change to the way ExtraBucks are calculated. With the new system, for every $30 you spend on beauty, you get $3 ExtraBucks Rewards back. If you weren’t paying close attention to how the system worked before, you used to get $5 for every $50 spent, so the brand says you’ll now reach rewards nearly twice as fast. And in the unlikely case that you need help spending your money, CVS will begin hosting themed shopping events for Beauty Club members each month.

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The move comes at a time when mass retailers are competing with the typical beauty giants to make drugstore beauty easier to shop and more accessible than ever. Walmart, for example, now carries exclusive lines Kokie Cosmetics and CO Squared. Target also recently upped its beauty game with the addition of 150 products aimed at medium and dark skin tones, its own subscription beauty box service (a la Birchbox), and better virtual try-on technology.

CVS, for its part though, has been leading the charge. Last year the retailer made headlines after announcing it would no longer sell sunscreens below SPF 15. And earlier this year, it pledged to stop photoshopping its in-house beauty ads. As if we all needed more reasons to get lost in its beauty aisles.

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Shopping for a wedding dress can be a long, laborious process. But more and more brands are trying to change that. When Floravere burst onto the bridal scene in November 2016, it promised luxury-grade gowns for $3,000 or less that could be delivered to your door and fit with a personal on-call stylist—a pretty revolutionary proposition, especially in the expensive world of weddings.) But there was a caveat: Though Floravere offered styles in up to a size 30, the samples for brides to try on at home were limited to sizes 12 and below.

As brides have explained in Glamour, as well as in other outlets, the lack of wedding dress samples in sizes beyond a 12 is reasonably frustrating. Without trying one on, it’s difficult to know how a gown will look until the day of. What’s more, having a tiny size range comes with negative implicit messaging: If you can’t fit into the bridal samples provided, it suggests you’re not the “right”-size bride.

With its latest launch, Floravere is changing that. Its Firsts Collection, which is available online now, comes with a brand-new feature: Samples can be requested in sizes 2, 6, 12, 18W, or 24W—a far more inclusive range than previously offered. There’s also no surcharge for ordering a larger size—which, yes, is a thing at some bridal stores.

PHOTO: Floravere