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Sephora Just Released Minis of Their Bestsellers—and Everything's Under $25

PHOTO: Instagram / @anastasiabeverlyhills

Good news for anyone who hates commitment, or who’s never before finished a lipstick: Sephora is launching a world of mini products, meaning you can now try a slew of their best-selling items. For the rest of October, the beauty retailer is leaning into fun-sized beauty with a collection they’ve called “Mini Madness,” and everything is under $25.

Theme sound familiar? MAC also just released a collection of mini lipsticks, lip glosses and eye pigments with their Little MAC collection, whetting the collective thirst for tiny, low-stakes beauty buys ($10 each; show us the person who could say no). But where MAC opted for a range limited to the three categories’ best-sellers, Sephora is more expansive with its miniaturized, cult-favorite picks.

Among the newly shrunk options: Benefit’s Hoola Matte Bronzer, a trio of mini Anastasia Beverly Hills liquid lipsticks, a quartet of Becca Shimmering Skin Perfector Pressed Highlighters, and Drunk Elephant’s T.L.C. Sukari Babyfacial. If you don’t recognize those names, just know they’re beloved in the makeup world—as are just about all of the mini me’d picks, with the clincher that they’re actually affordable now. For some idea of how those prices normally stack up, Babyfacial typically goes for $80. Now is the time to act.

Given that beauty sales usually slow down after Labor Day, this fall’s taken a weird turn (see: Ulta’s huge fall sale; Kat Von D’s lipsticks going for $12 each). But you know, the dream of rolling around on a bed of makeup is thriving, and it’s tough to complain about that.

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$10 MAC Lipstick Minis Now Exist in Your Favorite Shades

PHOTO: Instagram / @maccosmetics

There are countless tubes of lipstick in this world. There are 363 listed on ulta.com, 309 on sephora.com, and—we’d venture—at least five in any given woman’s bag. Another guess we’d put out there: more often than not, one of those lipsticks that gets plucked for action is a MAC shade. And not just any of the brand’s colors, but usually, one of its cult classics—the hues that you don’t even have to think about, you know they’ll just work. Maybe you’re a Ruby Woo person (who isn’t a Ruby Woo person?), or maybe you go for the brownish-pink Whirl. Whichever’s your go-to, it’s probably the kind of color you can lend to all your friends, because it’s just that good.

The only downside? The universal appeal has meant that up until this point, we’ve had to switch our lipstick from tote bag, to glove compartment, to going-out bag too many times per day. The upside is MAC just came out with a solution: dubbed the Little MAC collection, tiny, incredibly cute, $10 MAC lipstick minis now exist.

They’re not available in every single color MAC offers, but the brand went with its ten cult-classic bestsellers. There’s the aforementioned Ruby Woo and Whirl, along with peachy nude Velvet Teddy, mauve Mehr, red-orange Chili, wine Sin, burgundy Diva, blue-red Russian Red, muted pink Twig, and brick red D for Danger. Dare we say, this might be the start of finishing a lipstick—days rarely before known. They’re joined by eight mini Lip Glass lip glosses, likewise $10 each, in the shades Oh Baby, C-Thru, Love Child, Prrr, Spite, Nymphette, Oyster Girl, and Candy Box.

The collection also branches into eyes, with mini, $10 vials of MAC’s multipurpose pigments in six shades: Vanilla, Melon, Naked, Rose, Blue Brown, and Kitschmas. And if you’ve been eyeing the brand’s False Lashes Extreme mascara, Prep + Prime Fix+ spray, Strobe Cream or makeup wipes, now’s the time to grab them, because small sizes of the lot are $12 each. (That number ring a bell? It’s the same price of full-sized Kat Von D Studded Kiss lipsticks right now—when it rains affordable, quality beauty products, it pours.)

The Little MAC collection is permanent, though, which is the cherry on top. Or is it that MAC’s upcoming Snow Ball holiday collection rounds up trios of the minis for $29.50 each? It’s hard to say. But with those options dropping October 19, it might be worth the wait. If you have the willpower not to buy a Ruby Woo for every bag, that is.

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