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Madelaine Petsch on 'Riverdale' Season 3, Cheryl's Serpent Style, and More


On Riverdale, Cheryl Blossom is the girl you don’t want to f*ck with. She won’t just stab you in the back—she’ll shoot an arrow through it (while wearing a fabulous archery cape, nonetheless.) But on the phone, Madelaine Petsch is, perhaps unsurprisingly, more akin to Good Betty: You can tell in her voice that she’d do practically anything for the rest of the crew. In fact, she and Lili Reinhart (a.k.a. actual Betty) are such good friends, they even squeeze each other zits.

“Lili used to pop my pimples—seriously,” says Petsch. “That might be a little bit of TMI, but whatever. We’re all really close.”

Over the past year, the two have been open books when it comes to their skin troubles. Reinhart’s gotten deeply personal on how her acne gave her a form of body dysmorphia, while Petsch has used her platform as a spokeswoman for Bioré to discuss her struggles with cystic acne.

It’s certainly not all heavy, though. And just as Petsch can toe the line between playing a high school mean girl and young women broken by her family’s toxic past, she can navigate a conversation on everything from unrealistic beauty ideals to kombucha. Ahead of tonight’s season three premiere, we caught up with the actress to talk Riverdale, Serpent Cheryl, and have her answer all our Big Beauty Questions.

Glamour: We know Cheryl and Toni Topaz spent the summer on a motorcycle road trip together. We’re curious: What do you think they got up to during it?

Madelaine Petsch: I think they went and tore up the town. We’ve been talking a lot about Cheryl’s innocence, and I think she’s still very much getting used to having a girlfriend. I’m sure they had a wonderful trip together. But they’re coming back to Riverdale with a vengeance. They’re ready to show the world that they’re happy together. Which I love. When we started season one, Cheryl was in such a positive place. Last season was really tough for her.

Glamour: How do you personally want to see Cheryl’s relationship shake out?

MP: I never want them to break up. I just think they’re the best. I don’t know if that’s a weird thing to say, because of course it’s more interesting to keep things shifting. But the beautiful thing I’ve noticed is that Cheryl has grown so much just having known Toni for those last eight episodes [of season two]. Toni’s helped Cheryl show such a vulnerable, beautiful, open side of her. And now that Cheryl has that vault open, I don’t want it to ever be closed. I think if she and Toni ever broke up, Cheryl would become a monster. If people thought she was bad at the beginning of season one, Cheryl would be a nightmare. Think about this: This is the first time she’s ever been in love again after her mom called her “deviant” and kicked her love out of the house and out of her life. Cheryl’s been pushing this down for so long, she’s finally letting herself live her truth. This is such a big moment for her still. I think she’s very excited about it. And you come into season three seeing her in a really positive and strong relationship, which I think is so important for them.

Glamour: Hide all the bows! You don’t want Cheryl angry.

MP: Well, there’s definitely more archery this season…

Glamour: Riverdale often uses hair and makeup to show character development. Now that Cheryl is a Serpent, will that change her look at all?

MP: We spent a lot of time talking about her look this season because I didn’t want Cheryl to lose how distinct she is in her fashion and herself. I think a lot of times in high school, girls—and guys—get so into their relationship that they stop hanging out with friends and stop being themselves. And then they have that moment of identity crisis because they’ve been so invested. I just don’t want Cheryl to lose her sense of self. I’m hoping—and it hasn’t so far—that her style won’t evolve too much. She is definitely adding some edgier elements though; like a snake print here or there. But for the most part, Cheryl is still that strong, girly, fashionable person. She just has a leather jacket on more often and has added one notch of edge to her style. I’m not mad at it.

Glamour: Both you and Lili have talked openly about your struggles with acne. What’s been the most surprising thing since you’ve opened up about it?

MP: As soon as I opened my mouth about it, about 100 other people started staying they have the same issues too. You know, skin is a weird thing because I feel like everyone deals with a breakout here or there and can relate to that. The beautiful thing is that I’m on a show with a bunch of people who openly talk about everything. We all talk about our skin struggles. It’s pretty tough to be on camera when you have a big zit on your face. You have to work on making that be not the only thing you’re thinking about.

Glamour: What’s one thing you’ve learned about skin care in the past year that you didn’t know before?

MP: My skin has surprisingly changed a lot in the past year. Especially now in Vancouver, where we shoot Riverdale. The city has such extreme weather. And then I’ll travel to L.A. where it’s sunny. My skin will go from really dry to really oily, so I’m learning how to balance that out depending on which city I’m in. I didn’t realize it, even though I should have, that the environment you’re in has an affect on your skin—even the water you’re washing your face with.

Glamour: What have you been doing regimen-wise to adjust for that?

MP: Bioré has both a baking soda line and a charcoal line. So depending on how my skin is feeling that day, I’ll tailor which line I go for. When I’m feeling really oily, the charcoal is amazing. It just sucks all the congestion out of there, and leaves you feeling clean and refreshed. And the baking soda is great because it’s a lot more gentle on your face, but it still gets the job done.

Glamour: What are the things you never forget to bring with you when you’re on set?

MP: I always bring a kombucha or a green smoothie depending on what time of day it is. The smoothie is for breakfast, the kombucha if it’s lunch. And then I’ve always got my laptop, phone charger, and a couple different protein bars depending on my mood. And then, that’s really it. We’ve got Netflix in our trailer, which is amazing. I also do a lot of video editing for my YouTube channel during our downtime.

Glamour: What’s your favorite way to take a moment for yourself?

MP: If I’m in L.A., every morning, no-fail, I’ll make sure I wake up at least an hour before I have to be anywhere. I’ll get up, get my coffee, and then get back in bed and will just scroll through my YouTube explore page and watch whatever I find on there. I do that for at least 40 minutes. My me time is the morning. It’s the only time that I can truly control. And then if I’m in Vancouver, I don’t have as much downtime as I do in L.A. It’s very go, go, go. So usually my me time is after work. I’ll take a bath with a bath bomb and light a bunch of candles.

Glamour: You have $20 and free range of a drugstore. What do you buy?

MP: This is going to be such a boring list. Hmmm… I’m always out of cotton rounds—the flat, circular ones. I use so many of them to take off my makeup. Maybe, like, four a night? I got to get it all off. I’d probably also get a big jug of water. And maybe some vitamins? That could be exciting. And, if you go to the right drugstore, they’ll have one of those Seen on TV sections, which really is such a weird thing to have in a drugstore. But that’s where you’ll find me. If there’s a Shark Tank product, nine times out of ten I’ll buy it. I’ll bring it home and only use it one time, but that’s fine.

Glamour: What’s one beauty lesson you’ve borrowed from Cheryl?

MP: I was always really afraid to go big with my makeup. I think because my hair was red, I had this idea that I had to play it safe. But playing Cheryl’s made me realize that you can go all out and have fun with your makeup. I wear, like, pink eyeshadow half the time [on the show]. I always thought that’d make me look over the top or crazy, but it actually looks really cool the way that we do it.

Glamour: Cheryl does a red lip so well. But I’m curious about what you’re personally into right now.

MP: I’ve had pretty much the same color on my lips for the last three years. If I’m going to wear any lipstick, it’s a mauve-nude. And most of the time, I don’t even do that anymore. I’ll put on a lip balm, and I’m happy. My favorite at the moment is this rose lip balm from By Terry that comes in a little jar. I’m obsessed with anything rose. I keep it with me everywhere I go.

Glamour: What’s your favorite emoji?

MP: I use the red heart ❤️and the beating pink heart ?the most. I’m very mushy with my friends and my family.

Glamour: Your house is burning down! What are the three skin care products you bring with you?

MP: Well, of course my dog is in one hand. And then in the other, I’d have my pore strips, my charcoal micellar water—which is a god send—and I’d grab my lip balm, because I can’t go anywhere without that.

Glamour: If there’s one thing you could change about beauty perceptions, either on social media or in Hollywood, what would that be?

MP: Beauty comes in all shapes, sizes, colors, emotions, everything. There are so many different kinds of beauty in the world and the problem that we’re finally starting to crack the surface of in Hollywood is that there is more than one standard. I grew up thinking I had to look the way women did on magazines, and I don’t want kids growing up now thinking that way too because of social media. We have to start shifting gears in our heads.

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Madelaine Petsch on Cystic Acne, Cheryl Blossom’s Red Lipstick, and Riverdale Makeup
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'Riverdale' Stars K.J. Apa and Madelaine Petsch Say Black Hood's Identity Will Be Revealed Soon


Riverdale may be taking the week of Thanksgiving off, but there are still plenty of theories and conspiracies to feast on before it returns November 29. For one, there’s the never-ending mystery of the Black Hood’s identity and how Betty will cope with the reveal of the man or woman behind the mask. There’s also Fred Andrews, who may not be out of the woods after he was nearly gunned down by the Black Hood in the season two premiere. And what about Madelaine Petsch‘s Cheryl Blossom, who has been seriously underused throughout season two thus far? It turns out that her story—and love life—is about to majorly heat up.

With plenty more to discuss, we caught up with K.J. Apa (Archie Andrews) and Madelaine Petsch to break down all those theories and more! Read on.

When you found out who the Black Hood was, what was your reaction?

K.J. Apa: I already knew. I guessed it. But everything is very…it’s hard to say.

Madelaine Petsch: I didn’t guess it. When I read it, it shocked me, but you won’t have to wait much longer. A couple more episodes and the mystery will be revealed.

Let’s talk about Fred Andrews. In last week’s episode, Archie casually asked if his dad was doing OK. My first reaction was, “Hmm, a line like that wouldn’t be in the script without it meaning something.” Right?

K.J.: There’s a reason for everything.

Should viewers be worried about him?

K.J.: I think at this stage, yeah. The reason for that scene was to give a little bit of concern for how he’s doing health-wise, I think, but yeah. For sure, they should be a little bit concerned.

In other random thoughts, feel free to confirm or deny: Since Cheryl and Archie both have red hair, is there a chance they could be related?

PHOTO: Diyah Pera

K.J.: I’ve wondered that before.

Madelaine: Well, we’ve kissed on the show, so let’s not give the incest thing any more fire than it needs!

K.J.: Yeah, but like, we didn’t know [then] that we could have been related.

Madelaine: I personally think no. I know plenty of other redheads that I’m not related to personally, so…

K.J.: True, true.

Madelaine: …that I grew up with, but you never know. It is Riverdale. My whole theory now is it’s Riverdale. Anything can happen!

What can you tease about the rest of the year?

Madelaine: Cheryl has an unexpected love interest coming into the picture very soon.

Is it a man or a woman?

Madelaine: We’ll find out. TBD!

And K.J., what about Archie?

K.J.: Archie is out for revenge right now. He wants [to take down] the Black Hood.



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*Riverdale*'s Madelaine Petsch the Hidden Meanings in Cheryl Blossom's Wardrobe


On-screen, Cheryl Blossom is the meanest of mean girls (but with layers) in all of Riverdale, the all-American town with an increasingly high murder rate. (Recent example: After torching Thorndale, her family home (and narcotics manufacturing-base) and mother in the process, she went a step further by threatening mommy dearest’s breathing ability in a borderline murderous power play. And that was just in the season premiere.) But off-screen, Madelaine Petsch, the actress who plays the fiery-haired Queen Bee on the CW’s soapy dark drama, which veered into Zodiac Killer territory last week, is pretty much the polar opposite: “Nice to meet you guys!” she said to a fan who approached Petsch for a picture at the airport while she was on the phone with Glamour. (She very politely took a quick break from the call to make the guy’s day—and we can’t blame people for being obsessed.)

Still, the newly-restored River Vixen HBC has essentially become the show’s standout fan favorite, with her shade-throwing and extremely gif-able one-liners—as well as for her predominantly black-and red wardrobe, put together by costume designer Rebekka Sorensen-Kjelstrup.

“I’m the only character who’s allowed to wear red on the show, which I find hilarious,” Petsch laughed. Although, things are changing for Miss Blossom. Spoiler alert: “I have some exciting news—in the next episode, I get to wear blue,” she said. “It’s a big moment for me.”

PHOTO: Dean Buscher/The CW

Cheryl wearing a white dress in Season 2, Episode 1 of Riverdale.

Because with Mrs. B (willingly or not) taking a step back from the family business, Cheryl is now the top Blossom. Her matching set-filled wardrobe is evolving, along with her character arc. “Last season, I feel like Cheryl was almost forced to be ‘put together’ all the time and when she had a hair out of place—or she was wearing white, instead of red—you knew something was about to go down,” explained Petsch, bringing her ghostly apparition-esque arson outfit to mind. “That was because she was so controlled by her parents that they always wanted her to be perfect. I imagined they hired her a hair and makeup team, kind of thing.”

Chapter Five: Heart of Darkness

PHOTO: Diyah Pera

Cheryl Blossom wearing white in Season 1, Episode 5 of Riverdale.

The upcoming shock of blue signifies Cheryl “slowly taking reigns out of her mom’s hands,” according to the actress. The new Head Blossom will still wear her signature palette, but in doses: “We’re really playing with different colors, but incorporating the red in smaller accessories and details, like my nails or my spider brooch, versus overall being red-on-red-on-red. Although, I still do have those days, as well.”

Eagle-eyed viewers and Riverdale fashion conspiracy theorists probably noticed the return of Cheryl’s creepy-chic spider brooch, which we saw throughout the first season. It reappeared in court early on in Season 2, accessorizing her red, black, and white witness outfit (you know, when she lied under oath during F.P.’s trial.) Maybe Jughead, played by Cole Sprouse, gave it back to her after the season finale. Or, more likely, she has loads of arachnid-themed jewelry, which maybe weren’t incinerated in the fire.

Chapter Two: A Touch of Evil

PHOTO: Dean Buscher/The CW

Cheryl wearing her spider brooch in Season 1, Episode 2 of Riverdale.

“Absolutely,” Petsch said about the return of her ominous accents. “It’s my favorite accessory. I have some cool spider earrings, as well.”

Speaking of, Cheryl’s accessorizing game was on-point at the fundraiser to save Pop’s Chock’lit Shoppe — you know, former “DEATH DINER,” now Jingle Jangle-dealing central. The Riverdale High ladies all wore the same retro T-shirt and hot-pants outfits. But, in a pure fire power move, the high school junior differentiated herself with a pair of matching over-the-knee wine-hued boots. “We’re all wearing this uniform, right? But still Cheryl finds a way to make it her own,” Petsch said. “A really huge part of who she is, is that she always wants to stand out. It’s definitely a desperate cry for attention and that’s why she’s wearing those thigh-high boots.”

RIVERDALE

PHOTO: Bettina Strauss

Cheryl wearing knee-high boots in Season 2, Episode 2 of Riverdale.

The actress also sees Cheryl’s retro noir-inspired style as an unspoken way of communicating her complicated persona—in addition to her talent for turning a phrase, which, to be honest, is probably a defense mechanism. “She’s got so many facades up, I feel the only way she feels she can express herself is through the way she appears,” Petsch explained. “The only thing she genuinely feels she has control over is her appearance this season.”

Chapter Eleven: To Riverdale and Back Again

PHOTO: Katie Yu/The CW

Cheryl wearing a red gown in Season 1, Episode 11 of Riverdale.

But a Cheryl Blossom fashion evolution is nigh. Beware, another outfit spoiler: “I wore pants yesterday [for an upcoming episode]. Can you believe it?” Petsch laughed at the development that might be “crazier than a serial killer on bath salts.” (Cheryl one-liner reference, by the way.) “We’re definitely changing things up and we’re having a lot more fun with designers and making her more fashion forward—and less just skirts and crop tops every day.”

Unsurprisingly, Petsch sometimes finds herself tempted by Cheryl’s wardrobe, but mainly the accessories, like a pair of Christian Louboutin pumps and Valentino Rockstud ankle-strap heels. Truth be told, she actually covets another character’s style the most and you haven’t met her yet. “Toni Topaz—she’s a Serpent and [played by] my best friend off the show, Vanessa Morgan,” the actress said. “I’ll go to her fittings sometimes just so I can pick pieces out and be like, ‘I’m going to go buy that later!’”

Chapter Nine: La Grande Illusion

PHOTO: Diyah Pera

Cheryl wearing her signature red in Season 1, Episode 9 of Riverdale.

Despite her coveting another character’s aesthetic, Petsch does admit that playing Cheryl Blossom has affected her own style and how she expresses herself in real life, just not in a way you might expect. “I wear so much skintight clothing and bright colors on the show that I’m always in black [off the show] and I almost never have my hair and makeup done,” she said. “I’m at the airport right now, and I’m literally wearing giant sweats and a guy’s sweatshirt. Very different.”

The actress’ choice of off-duty athletic-wear is more than just about comfort. “If I want to be noticed or I’m okay with being noticed, I’ll definitely actually put together an outfit,” she explained. “But a lot of time, I’m wearing bigger hoods and putting my hood over my hair, so people can’t see it,” she said, about her dead giveaway (pun unintended) feature.

She’s also taking advantage of the current sportswear trends to both enjoy relaxed silhouettes and experiment outside of her sartorial comfort zone with edgier, streetwear designers. And she partially has boyfriend Travis Mills, who—fun fact!—originally auditioned to play Jughead, to thank for that.

“My boyfriend is super fashionable as well, so we have a lot of fun together,” she said. “He’ll send me links to stuff and he’s like, ‘this is super cool, you should cop it.’ He knows what’s cool before everyone else does.” Some labels he’s recommended to her include Heron Preston and Virgil Abloh’s Off-White. “I never was into the underground designers until very recently, so that’s a fun thing for us to do together and it’s a fun way for me to express myself in general. I don’t know if it emotes anything for me because I don’t feel like regular people do that. Do they?”

Well, Petsch isn’t totally a “regular” person, especially considering her many opportunities (and obligations) to dress up for the red carpet. For those occasions, she consults longtime stylist Adena Rohatiner, whom she credits for urging her to be more open-minded about venturing outside her sartorial comfort zone. “I’ve learned how subjective fashion is, like, I could love something and she could hate it and vice versa. It’s so interesting,” Petsch said. “And it’s really just about you feeling good. Like who cares what everybody else thinks? As long as you feel good in it and you feel confident in it and you feel powerful in it then like, who really cares?”

Petsch’s last memorable outfit moment took place at September’s Environmental Media Awards, to which she wore a divine puff-sleeved and sheer paneled Red Valentino LBD, which she and Rohatiner saved for “the right occasion.”

27th Annual EMA Awards - Arrivals

PHOTO: Jeffrey Mayer

Petsch wearing Red Valentino at the Green EMA Awards.

“It was one of those moments from the minute I put it on, I felt so good and right for anything,” she recalled. “I was presenting that night—and it was my first time presenting an award—and I felt confident. It’s crazy how clothing can do that for you. I guess I kind of just negated the answer I said earlier: ‘Oh yeah, I don’t really emote through my clothing.’ Now I’m like, ‘I feel super confident when I wear this.’ See, I’m contradicting myself. I didn’t even know I did that, but I guess I do!”

It’s okay. The real life Cheryl Blossom is just too nice for us to get mad at or anything.

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