Lingerie is one of the most important wardrobe essentials—after all, it’s the first thing you put on and the last thing you take off. But even if you’re the only one enjoying it, the best lingerie brands today are designing bras and underwear that anyone can appreciate: Simple yet sexy styles that support and come in a wide range of sizes.
A handful of direct-to-consumer brands, like Cuup and Lively, are leading by example. Both are using technology—and real women’s measurements—to re-engineer lingerie that’s more size-inclusive and representative of women’s bodies. Others, like Lonely Label, Yasmin Eslami, and Savage x Fenty, hone in on the experience of wearing lingerie with fabrics and cuts that are sexy but also comfortable.
On this list, you’ll find the best places to buy lingerie across all occasions, sizes, and budgets. Whether you’re looking for cute everyday separates or want to go all-out for date night with a strappy satin set, we rounded up 21 of the best lingerie brands to shop right now.
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