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The Best Drugstore Makeup Products of 2018


The reasons to love drugstore makeup are endless. First, there’s the obvious: the price. There’s nothing better than being able to try—and fall in love with—something new without worrying that you’ll never be able to afford it again. Second, unlike having to trek to a specialty shop or wait for free shipping, you can always count on a CVS, Target, or Walmart to be nearby. But most of all, drugstore makeup has really gotten good over the past few years.

In 2018, that was especially true. New K-beauty launches landed on drugstore shelves, classic brands like Maybelline and CoverGirl got makeovers—both in messaging and formulation—and the overall quality of drugstore makeup honestly now revels some of what you’ll find at the department store.

Of course, the one downside of drugstore makeup is that—more often than not—it’s tough to test in-store, so it can be hard to tell what you’re going home with. Luckily, we rounded up the best of the best, so you don’t have to take the gamble. Of the hundreds of products our editors tried this year, these were the drugstore makeup buys that found a permanent home in our makeup bags.



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Best-Selling Drugstore Beauty Products of 2018


It’s been a big year for drugstore beauty, but maybe none so more than CVS. In April, the drugstore giant announced it was doing away with photoshop in its house beauty ads; plus, it’d now be holding brands accountable to follow suit. On top of that, the drugstore chain also recently introduced in-store K-beauty boutiques, vowed to take any products with parabens, phthalates, and formaldehyde off shelves by 2019, and added cool brands like Mineral Fusion, Tigi, and CND to its full roster of stuff.

But for all the great niche finds, the top-selling beauty products at CVS this year were a ton of classic, timeless mainstays that you’ve probably been using since you were, like, 15. Scroll on through to see what drugstore beauty products we all couldn’t get enough of this year.



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The 12 Best Drugstore Skin Care Products


Ask any dermatologist about their favorite skin care products and there’s a good chance at least half of them come from the drugstore. Once considered second class to luxury skin care, a lot of that very same innovation has trickled down into what you’ll find on the shelves at your local Target or CVS. (We’ll let you in on a little secret: Mass brands put a lot of time and money into research, so there’s quality science behind what goes in their bottles.)

This year, serums got some real upgrades, high-tech tools got more affordable, and treating acne actually became…fun? Scroll on for our editors’ reviews of the best drugstore skin care products they tried in 2018. Your skin—and budget—can thank us later.



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The Best Party Makeup From the Drugstore


It’s that time of year again. The holidays are upon us, and with it, a break from our usual Netflix and chill routine on the weekends. Between the office holiday party, swanky cocktail hours, White Elephant gift swaps, and family gatherings, it’s hard to find time to breathe, never mind plan a killer party look worth showing people on Instagram that you left the house.

With such limited time, getting party ready can feel like an impossible task. One easy solution: The drugstore. The perfect red lip, false lashes, and glittery shadow are hiding in the aisles among the cotton balls and bar soap. Into a more natural look? Try a rose gold shadow palette that’s less than $10, or a festive glitter polish that won’t feel inappropriate at work on Monday.

The greatest part of all? These options are so easy to use, you can swipe them on the back of an Uber. Read on for the best party makeup from the drugstore.



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Mustela Stelatopia Emollient Cream is the Best Drugstore Moisturizer for Dry Winter Skin


In the summer, my face is an oil slick—or as kinder souls have put it, “so glowy!” Then, one day, fall turns to winter and severe dry patches begin appearing beneath my eyes and around my nose. It happens every year, like clockwork.

In the past, this signaled a mad scramble to find any solution that actually worked. Back before I knew better, I tried the multi-pronged layering approach, sandwiching serums between face mists and ointments and salves while muttering under my breath about the complexities of my skin’s love language. This fixed the problem to some extent, but it also meant going to bed with my face marinating under an inch of greasy product (woe to my pillowcases if I happen to turn over in my sleep). It was also totally out of the question for my morning routine—if a tiny gust of wind blew so much as a stray leaf my way, I was done for.

It took a few years of trial and error, but eventually, I discovered a far easier, smarter option. And I will happily reveal it to you now because it only requires that you make a trip to your nearest Target (where you’re probably already planning to go for snacks, holiday decorations, and more things than you can carry anyway). Once you enter, walk toward the skin care aisle and then keep on moving; what you want isn’t located here. Instead, set your sights on the baby section, where you’ll find a few shelves stocked with my holy grail French skin care brand, Mustela.

Mustela is a line geared toward those between the stages of newborn and toddler; the products are all tested on a patented baby epidermal model (please do not ask me what this means, but I know that no actual baby faces are involved in the process) and evaluated by a third-party toxicologist to ensure safety. I’m not exactly in that target audience, but the products work fine on adults as well—just consider them a great choice for sensitive skin. Everything I’ve tried from them has been incredibly effective, even when my face is at its most dry and inflamed. The Hydra-Stick with Cold Cream is my faithful plane companion—a creamy, comforting block that pulls double duty as lip balm and moisturizer. The Cleansing Wipes never leave my face feeling stripped or overly dry. And the tiniest bit of 1 2 3 Vitamin Barrier Cream under my nose saves me every allergy season, when my skin becomes chapped and red otherwise.

The one I go back to again and again, though, is the giant tube of Stelatopia cream, which I slather on generously. (For $23, I can afford to apply liberally.) I dispense a pea-sized amount in my palm morning and night and pat it into my skin. Sometimes I combine it with a serum if I’m in need of a brightening or firming boost, but often I wear it alone, content to let it work its magic without any extra frills.

While the formula doesn’t feature the kind of plush, rich texture I’m used to from ultra-nourishing creams, it more than makes up for the lack of sensorial experience with its restorative properties. The lotion comes out fluid and light, sinking into my skin almost instantly and leaving no residue behind. As soon as it meets a dry patch, I can almost feel my face sighing in relief. There are formulas that hydrate and formulas that heal—this does both, which makes sense as it’s designed for eczema-prone complexions. This is thanks to avocado perseose (a new-gen biomimetic—essentially, a patented ingredient that mimics the skin’s barrier function) and sunflower oil distillate, the two key actives in the ingredients list.

“They work together to reinforce the skin barrier, maintain moisture, and minimize water loss,” says FAAD Associate Professor of Pediatric Dermatology, Latanya T. Benjamin, MD. To break that down further: Your skin barrier keeps pollutants out and the good stuff in. When it’s compromised (whether by the elements or by other culprits like too much exfoliation), your skin easily becomes dry and irritated. Ceramides are a lipid that form this barrier, so naturally, you want more of them. Similarly, sunflower oil distillate also helps replenish your lipids and reduce inflammation at the same time. Together, they do everything I was looking for in those 8 layers of product I formerly buried myself in. If I could add these two ingredients to everything I use between November and April, I would. Then again, I really only need this single tube.

Mustela Stelatopia Emollient Cream, $23, target.com

Related Stories:
All the Natural Skin Care Products I Use to Fight Dry Skin in the Winter
6 Annoying Winter Skin Issues—Solved
The No-Frills Face Cream That Tackles the Toughest Dry Spots



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This Maybelline Mascara Is Like a Drugstore Diorshow


I’m not a really big “obvious makeup” person, but I have one notable exception and that’s mascara. I’ll do multiple steps to make sure the rest of my face looks like I have no makeup on, but I want my lashes bold, thick, and unmissable.

The downside of this is that unlike the so-called everyday mascaras—a concept I’ve personally never understood—mascaras that scream “I have lashes!” come with a lot of problems. First of all, half of them are just plain bad and don’t do what they claim to do. They’re too dry, too gunky, or too clumpy. And they’re always huge pain to take off. It’s hard enough to get me to wash my face at night, let alone use 10 cotton pads to meticulously remove black goop lash by lash.

I have found a few formulas that meet my strict criteria. Dior’s Diorshow, with its super fat brush and dark-as-night color, is as good as everyone says for real lashes that look like fakes. Too Faced’s Better Than Sex has also lived up to its name at least 50 percent of the time in my experience. (The mascara rarely disappoints me, so IDK how bummed I should actually be about that statement. Hmmm.)

But they’re not perfect. Both are prone to smudging, which means I’ve spent a majority of my adult life with a mirror attached to me like an extra appendage, obsessively checking to make sure my under-eyes don’t look like a raccoon.

Then along came Maybelline’s Total Temptation, which I like to refer to as the drugstore Diorshow. The brand first revealed this mascara backstage during the spring 2018 shows to so much fanfare that Maybelline’s lead makeup artist, Grace Lee, said tubes were “going missing.”

Backstage at Public School Spring 2018

After one swipe, it wasn’t hard to see why. Without clumping, flaking, or smudging, my lashes are instantly transformed. Where some mascaras start to get gloppy after too many coats, this one builds with ease, all while maintaining a curl. (The trick is to wipe the wand on the top of the tube first to deposit any excess; otherwise, it can get gunky.) I’m lucky to already have fairly long lashes as is, but with this, I swear sometimes they reach my browbone. The formula itself, meanwhile, goes on jet-black and airy, and it has a faint coconut scent.

I’m normally someone who hates scented beauty products outside the occasional vanilla lipstick. (Like, I’m sorry, but why do my eyelids need to smell like chocolate? And who is smelling my eyelids?) But the fragrance on this is surprisingly subtle and actually even enjoyable. That’s likely due to the fact that the mascara is infused with coconut extract to help nourish your lashes, so it smells more natural as opposed to a chemically added fragrance. The coconut extract’s benefits can also be felt when you’re taking it off. Some thickening formulas leave my lashes crunchy and shriveled; I’ve found my lashes look slightly more lustrous after regularly wearing Total Temptation.

I could probably do without the thirsty name, but its “irresistibility”—as the brand’s marketing puts it—is real. I freaking love this mascara.

Maybelline Total Temptation Mascara, $10, ulta.com

Related Stories:
10 Mascaras Glamour.com Editors Couldn’t Live Without
The Best Drugstore Makeup of 2018
The 10 Best Mascaras for People With Sensitive Eyes



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