Beyoncé just gave everyone a huge incentive to eat lettuce. The music queen took to Instagram on Wednesday night (January 30) and revealed she’s offering the chance to win free tickets to her concerts for life if you go vegan. Yup, that’s right: If you want to see Bey from now until the end of time (eh?), all you have to do is give up meat. And dairy. And all the other delicious foods vegans don’t eat. But there’s a silver lining, people: Beyoncé. For. Life.
The giveaway is happening through The Greenprint Project, which is dedicated to showing you how eating just one plant-based meal a day can help the environment. “What is your Greenprint? Click the link in my bio for a chance to win tickets to any JAY and/or my shows for life,” Beyoncé wrote on Instagram, linking to the sweepstakes.
In all seriousness, there’s no logical way Greenprint can actually check to see if you’re vegan should you win this contest—but that’s not stopping people from metaphorically throwing out all the meat in their freezers. When Beyoncé wants something, you just do it. I don’t make up the rules.
Check out a few folks prepared to give up all the cheese for Queen B:
Beyoncé’s partnership with this project shouldn’t come as a surprise. After several buzzy teasers, she infamously “revealed” on Good Morning America in 2015 that she’d adopted a vegan lifestyle.
“This is something I have to share with everyone,” she said at the time. “I am not naturally the thinnest woman. I have curves. I’m proud of my curves, and I have struggled since a young age with diets. And finding something that actually works, that actually keeps the weight off, has been difficult for me…. I felt like my skin was really firm, a lot tighter than when I deprived myself of food and got the weight off fast. And the weight stayed off.”
