Following accusations of cultural appropriation, Kim Kardashian West announced she’ll be renaming her forthcoming shapewear line, previously called Kimono.
“Being an entrepreneur and my own boss has been one of the most rewarding challenges I’ve been blessed with in my life,” she wrote on Instagram. “What’s made it possible for me after all of these years has been the direct line of communication with my fans and the public. I am always listening, learning and growing—I so appreciate the passion and varied perspectives that people bring to me.”
“When I announced the name of my shapewear line, I did so with the best intentions in mind. My brands and products are built with inclusivity and diversity at their core and after careful thought and consideration, I will be launching my Solutionwear brand under a new name. I will be in touch soon. Thank you for your understanding and support always.”
Kardashian announced her latest venture, a “solutionwear” brand of undergarments available in sizes XXS to 4XL and in nine shades, last week. And though it was praised for its inclusive approach to sizing and pricing, the name Kimono drew criticism, specifically from people of Japanese origin, who felt it was disrespectful to the traditional garment.
As this conversation started gaining traction on social media—even inspiring a hashtag, #KimOhNo—Kardashian issued a response to the New York Times, clarifying her intention with the name: “I understand and have deep respect for the significance of the kimono in Japanese culture and have no plans to design or release any garments that would in any way resemble or dishonor the traditional garment. I made the decision to name my company Kimono, not to disassociate the word from its Japanese roots but as a nod to the beauty and detail that goes into a garment. Filing a trademark is a source identifier that will allow me to use the word for my shapewear and intimates line but does not preclude or restrict anyone, in this instance, from making kimonos or using the word kimono in reference to the traditional garment. My solutionwear brand is built with inclusivity and diversity at its core and I’m incredibly proud of what’s to come.”
Kardashian didn’t reveal the new name for the brand, but promised to share it with the public soon. The products are expected to launch this month.
