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Emily Ratajkowski Launched a Swimwear Brand


Emily Ratajkowski has proven herself the queen of swimwear—just check her Instagram feed. So, it was only a matter of time before she started making her own. This week, the model finally fulfilled this destiny, launching her first-ever collection of bathing suits, under her very own brand.

Ratajkowski began teasing this endeavor earlier this month. And now, Inamorata Swim kicks of with six different swimsuit styles—a mix of one-pieces and bikinis—in various colors and patterns. The price point for the collection ranges from $75 to $160. Sadly, Emrata’s abs are not included in that cost.

A Californian born and bred, Ratajkowski basically grew up in a swimsuit, so this venture came pretty naturally: ““When I was 16, sometimes I would literally wake up, not put on any clothes, and I’d put on a bathing suit and get coffees and burritos for the day,” she told Vogue. In terms of inspiration, the model drew from Sports Illustrated issues from the ’70s and ’80s, as well as images of the OG supermodels, to guide the design process. As such, there are plenty of high-waisted cheeky bottoms and waist-accenting cutouts and ties throughout the collection.

The collection is ultra-feminine and sexy—a style of dress that Ratajkowski firmly stands behind. “Our society tells women we can’t be, say, sexy and confident and opinionated about politics,” she wrote in Glamour last year. “This would allow us too much power. Instead our society asks us to declare and defend our motivations, which makes us second-guess them, all while men do what they please without question.”

Inamorata Swim is Ratajkowki’s first solo collection. (She has previously collaborated on capsule collections with brands like The Kooples.) Though it’s not the typical inaugural fashion venture, it makes sense for the model’s lifestyle—not only is she L.A.-based, but she spends a lot of time in a swimsuit, per her Instagram, so you know it’s a category she’s already familiar with. Though the company launched with only six styles, we can expect her to release more styles after all of her followers buy up her inaugural.

Shop Inamorata Swim here before the styles are all scooped up!

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Emily Ratajkowski Debuted the Sleekest Lob at Rihanna's Diamond Ball


PHOTO: Jamie McCarthy/Getty Images for Marc Jacobs

Some of us get really excited to show off a new hair cut. We anxiously await a night out or work on Monday as a chance to debut it for friends and colleagues. But when you’re Emily Ratajkowski, your New Hair Night Out is at Rihanna’s third-annual Diamond Ball, which is truly aspirational. On Friday at the event, the most gorgeous part of her outfit wasn’t her all-black, bustier-and-maxi-skirt ensemble or sunset-y makeup (which were both stunning)—instead, it was the sleek-AF lob that crowned her look.

We’ve seen Emily with one before—namely, back in January at the Golden Globes. She opted to trade her signature waves in for an equally wavy, piece-y lob that hit right at her shoulders. As it turns out, she had tricked us all: her stylist, Christian Wood, told us that it was a faux bob and that he’d cut a few pieces, tucked a few others, braided a bit more, and voilá. The look was soooo good, but, as we wrote through tears, it was not to last.

Until now! Unless it’s another con job, it very convincingly looks like she’s taken the plunge. Emrata posted a pic to Instagram on Friday night of her look as she was getting all glam at her hotel for Rihanna’s event. In the pic, she captioned it with a diamond emoji to represent her destination, followed by the handles of makeup artist Patrick Ta, hairstylist Jennifer Yepez, and colorist Aura.

Taking some inspiration? Here’s what it looks like from the side:

emily ratajkowski lob

PHOTO: Taylor Hill/FilmMagic

And back-ish:

emily ratajkowski lob 2

PHOTO: Taylor Hill/FilmMagic

And one more from the front, just ‘cuz it’s so pretty:

Rihanna's 3rd Annual Diamond Ball

PHOTO: Taylor Hill

The cut is minimalist and sharp, warmed up by the infusion of honey and golden tones. In contrast, here’s what it looked like last Thursday—huge difference, no?

emily ratajkowski

PHOTO: Jamie McCarthy/Getty Images for Marc Jacobs

Of course, it could be a wig—or, yes, a color job with another faux do (according to Aura’s Insta, dye was, in fact, applied to her hair). But it’s gorgeous no matter what.

Looking for more summer-to-fall hair inspo? Try 26 of our favorite hair ideas from NYFW’s streetstylers—or, for those looking for a little longer commitment, check out these nine shades that will be everywhere this fall.

Related Stories
–Why Emily Ratajkowski Won’t Be Keeping That Gorgeous Golden Globes Bob
–Emily Ratajkowski Is Calling Out a French Mag for Photoshopping Her Lips and Breasts
–Emily Ratajkowski on Mom Jeans, Going Braless, and Being Feminist as Hell



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Emily Ratajkowski Calls Out a French Magazine for Photoshopping Her Lips and Breasts


PHOTO: Jamie McCarthy/Marc Jacobs/Getty Images

Most major players in the fashion and beauty industries have been extremely slow to follow in the footsteps of companies like Aerie and Dove in pledging not to airbrush away their models’ so-called “flaws.” Emily Ratajkowski, however, is here to hurry them up.

On Friday, the model and actress called out Madame Figaro, a French magazine, for photoshopping a picture of her that was used on the cover of this week’s issue. Ratajkowski posted both the original, non-retouched photo and the final cover image to Instagram in a side-by-side comparison showing that her breasts were lifted and lips narrowed for the cover photo. In the accompanying caption, EmRata described her frustration with the magazine—and the industry as a whole—for sending the message that her natural beauty is, apparently, not beautiful enough.

“Everyone is uniquely beautiful in their own ways. We all have insecurities about the things that make us different from a typical ideal of beauty. I, like so many of us, try every day to work past those insecurities,” she wrote. “I was extremely disappointed to see my lips and breasts altered in photoshop on this cover. I hope the fashion industry will finally learn to stop trying to stifle the things that make us unique and instead begin to celebrate individuality.”

This is far from the first time the 26-year-old has spoken out against societal standards of beauty. Most recently, in her cover story for the August 2017 issue of Allure, she criticized the societal instinct to censor women’s bodies. “It really bothers me that people are so offended by breasts,” she said. “That’s when I realized how fucked our culture is. When we see breasts, we don’t think of beauty and femininity. We think of vulgar, oversexualized images.” On the topic of allowing women to embrace their own bodies, she added, “To me, any expression that is empowered and is your own as a woman is feminist. If a woman decides to dress sexy, it doesn’t mean she’s not a feminist. [We] should be doing things for ourselves. If that is the woman’s choice, and it makes her feel good, then that’s great. Good for her.”



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