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This Drugstore Mascara Is So Good, You Won't Believe It's Only $5


I’m a sucker for a good before and after. Instant gratification, dramatic results, the feeling like you’re in the most entertaining part of a romantic comedy, it’s all there. Fortunately, the best beauty products deliver—but the challenge is going through Sephora one swipe at a time, finding the lipsticks and mascaras with results that make all other products pale in comparison. Unfortunately, those mega-noticeable results sometimes come with an equally heart-attack-worthy price tag—and annoyingly, oftentimes it’s worth it. But other times, the Internet spotlights an underdog so cheap, so available, and so unassuming that its insane effects feel entirely out of nowhere. And that’s where Essence’s Lash Princess False Lash Effect Mascara comes in.

Now, let the record show that I love a good deal as much as anyone, but I also love gorgeous, glossy packaging. So a mascara with the word “princess” in the name that’s emblazoned with a turquoise bodice takes some persuasion for me to all-out worship. Yet ask and you shall receive, because one Reddit user just served potentially the most convincing photo of a drugstore mascara’s results ever. Take a look.

According to user EllieDaisyLouise, who posted the photo, all she did was curl her lashes and layer the mascara onto her “short, straight eyelashes.” Comment after comment raves about getting similar results from the Lash Princess and Essence’s other mascaras, so I had to try for myself.

A look at it on both my lashes

The findings? Holy wow, Reddit. I cannot emphasize enough how much the wand looks like every other mascara wand on the market, with nary a bell or whistle in sight—and pulling it out, I was ready to chalk this one up to some Internet, David Blaine magic. One coat seems normal, with some length and darkening, but no more than any other mascara. But if you keep going, it builds, and builds, and then you have seriously stunning, eyebrow-grazing, Reddit-thread level results.

It’s incredible. And just in case, I passed the tube around Glamour’s beauty editors to confirm.

On Amber you can really tell the difference in the before and after

Amber, our beauty editor, called it magical and offered this tip: “Make sure to wiggle the brush as you apply it, otherwise it can and will clump.” While Lindsay, our senior editor, applied four swipes, then wiped the brush clean on a napkin to go back through. “It started clumping by the third swipe, but after I went through with a clean brush I was able to wiggle the wand in between and really build up the length. Enough so that someone stopped me to say, ‘Whoa, your lashes!'”

That said, it won’t quite give you the same fanned-out look if you don’t have naturally long lashes or ones that don’t hold curl, as some others on the floor reported back. (Sorry, guys.) Otherwise, it’s no fluke: this $4.99 mascara might just be the drugstore’s best-kept secret.

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Lancôme's Monsieur Big Mascara Review: It Holds Curl for 15 (!) Hours


I like my mascara to be big, flashy, and easy on the eyes. Those are the three goals, and while it seems like that’s what every new mascara release promises to deliver, very few follow through on that last, crucial stake. Blame my dry eyes, allergies, and the office AC—I blame them all, ruthlessly. But the fact remains that while I love trying new mascaras, by the end of the day I’ve smudged it, I’ve rubbed it, I’ve put eye drops in underneath it, and that leaves just the slightest trace of mascara still hanging around.

Which sucks, especially because my specific problems aside, this summer has been good to us in mascara options. From Dior’s fun and efficient squeezy tube, to Urban Decay’s sex-proof mascara, and L’Oréal’s excellent drugstore stunner, we’ve got choices. Then again, so did Carrie Bradshaw for six seasons and look how that turned out. (Fine, that was regarding men, not mascaras, but as often as she stared at a computer screen too, I bet she also knew this struggle.)

After trying endless reccs from friends and every new launch that caught my eye, I couldn’t help but wonder where was my match? My one loyal mascara I could trust to stay with me on my lashes day in and day out? Was I destined to settle? This, of course, is hyperbole, but to both my elation and dismay (#TeamBerger) I actually did find “the one” that met all my needs. Mr. Big. Or rather, because it’s a Lancôme mascara and the brand is French, Monsieur Big.

Unlike its namesake (who was flaky at best), this Big comes through. With just a few strokes, my lashes become dark, thick, and long enough to graze my browbrone. It doesn’t even leave those annoying smudges behind that other mascaras do, because the best part is, it stays where you want it. I have my morning regimen down to a science, so I can say with some certainty that I apply my mascara at around 7:42 A.M. every day. By the time I call it quits and wash my face around 11 it’s still there, curl perfectly intact. Coming from the brand behind the cult favorite Definicils mascara, I shouldn’t have expected any less.

I almost judged a book by its cover; a product by its silly (yet also entirely brilliant) name. But this is a great mascara.

Lancôme Monsieur Big Mascara, $25, sephora.com

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Urban Decay Troublemaker Mascara Review


When a mascara’s description tells you it’s going to be “blacker than your darkest thoughts,” any beauty junkie worth their weight in highlighter knows it’s Urban Decay, a brand that’s made cult-favorites out of names like Perversion and Naked. The next step, obviously, is to test it out. Who are you really if you can look at a tube of Urban Decay mascara and not be tempted to maniacally swish it along your lashes. Which is exactly what I did when the line’s new Troublemaker mascara crossed my desk.

To be honest, I’ve been using the product for over a month now—ever since UD’s founder Wende Zomnir gave her followers a sneak peek at the tube on Instagram—and it’s taken nearly all my strength to not shout about it from my apartment window. And now, friends, the time has come.

Troublemaker is formulated with the intent of giving your lashes both serious volume and length without flaking or going limp. And it absolutely delivers.

The oil slick-like packaging is cool enough for anyone to want to grab it and give it a go (but don’t be fooled, the formula inside is black as black can be—read: not holographic), but the brush is really where it’s at for me. Unlike it’s predecessor, the beloved Urban Decay Perversion mascara, the wand is not giant, proving size is not always an indicator of performance. If anything, it’s less daunting to maneuver and the formula itself is less thick. The volume comes from the bristles, which alternate between short, silicone nubs that help apply the mascara to build volume, and long comb-like arms that separate and fan individual hairs.

The one thing that drives me crazy about most volume-enhancing mascaras is that heavy, clumpy feeling on my lashes, but because of the combing bristles on this wand, I don’t have stickiness, my delicate hairs aren’t weighed down, and the lightweight formula allows a curl to last all day without the help of an unwieldy tool.

My application technique is as follows: wiggle the wand down to the bottom of your lashes, getting all that gorgeous thickness at the root and then gently comb as you pull the wand out to the ends, letting the formula coat every last hair. The result: full, long, and clump-free.

PHOTO: Katie Friedman

Another cool aspect of the brush: The rows of bristles get gradually longer depending on how you hold it. Some are shorter on the top and others gradually go from long to short on the bottom, so you can rotate the wand to get the smaller parts into the corners of your lashes—an area that often goes untouched or inevitably ends up smudged when you’re working with a chubby brush.

As for the formula, it’s made with light fibers, so you get some faux diameter and some length without those flaky rogue pieces than tend to wind up in your eyes, causing you to rub them and ruin all your effort.

Urban Decay promises this mascara will make your lashes “super-fat, super-long, and sex-proof.” I can proudly confirm all three claims from personal experience. It’s also not waterproof, which is worth noting in case you’re a cryer. I do, in fact, tend to tear up a lot but I usually don’t go for waterproof mascaras because they’re too hard to remove. This one is easy to take off with a cleanser and doesn’t run. It’s basically a crier’s dream.

PHOTO: Katie Friedman

Urban Decay Troublemaker Mascara, $24, starting September 5 at urbandecay.com

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