Tag: Deal

Health

Tiffany Haddish Lands Groupon Deal

Post author By news22
Post date January 25, 2018
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Today, Groupon released its Super Bowl commercial starring Tiffany Haddish as their new spokesperson. Initially, this may not seem like a huge deal to you, but trust me, it is to Tiffany. The Girls Trip star has had an extensive history of brand loyalty with the money-saving website, including appearing on Jimmy Kimmel Live to recount a hilarious experience with a swamp tour deal she bought on Groupon. Well, they say everything happens for a reason, and today, Groupon is wearing Haddish’s brand loyalty on their sleeve. In the ad for the Big Game, the actress looks us dead in the eye and caustically asks, “What kind of person wouldn’t want to support local business?” Tiffany definitely isn’t that kind of person, and the brand bragged on their website that she’s a “verified super user” in the top 1 percent of Groupon Customers. Personally, I’m impressed. Here’s how Tiffany landed this major deal.

https://twitter.com/Groupon/status/956557426223992832

Tiffany and Groupon’s love affair started in 2013 when she signed up for its service. In July of last year, the writer and comedian appeared on Kimmel to promote Girls Trip, the outrageously funny movie that launched her career. On the show, Haddish told the host a story in which she duped Will and Jada Pinkett-Smith into accompanying her on a Groupon swamp tour. In the spectacular clip, which I highly recommend watching in full, Haddish recounts that Jada asked her to hang out on one of their days off while filming Girls Trip in New Orleans. Tiffany, who played Dina in the film, had already bought a discounted Groupon ticket for a swamp tour of the New Orleans everglades. Jada, who has been lost in the mystical land of Being Rich for decades, completely misunderstood Haddish. Not only had Jada never heard of Groupon, but she mistakenly thought that Haddish suggested they take a group on a swamp tour—like on a private boat. Ultimately, Will and Jada ended up on a Groupon swamp tour with hoards of tourists freaking out and seeking selfies on a crowded airboat.

Haddish’s story was so wild that the YouTube clip quickly went viral. Eventually, Groupon took notice. On January 15, it was announced that Tiffany Haddish would be starring in a series of Groupon ads, one of which will air during the fourth quarter of the Super Bowl. This is a big deal for the brand too, as it hasn’t aired a Super Bowl commercial in seven years.

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So, did she manifest all this, or does Tiffany actually have a cunning and prolific business mind? My bet is on the latter: In her official announcement of the brand partnership, she insisted, “Nobody knows Groupon like I know Groupon,” and in a second promotional video, the actress added, “I should have already been their spokesperson. I’ve invested lots of money into buying Groupon deals, and it’s about time I got an even bigger return on my investment.” I see you, Tiffany. I see you.

The first ad that starred Tiffany as the official spokesperson aired last Sunday, and featured a relaxed and smug Haddish getting pampered, tapping away at new deals on her phone and quipping, “Bout to get wrapped in mud next.”

I’ll watch the always-hilarious Tiffany Haddish do anything. If the commercial just showed 30 seconds of silence and Tiffany getting prodded with mud, I’d still be down. It’s incredible to see Tiffany finally getting what she deserves and being embraced by fans—both socially and financially. Plus, it’s phenomenal to see a woman of color as the face of this massive brand (and a Super Bowl commercial, nonetheless). Tiffany has been breaking down barriers since she burst into Hollywood last year, and she shows no signs of slowing. In November of 2017, she became the first black female stand-up comic to host Saturday Night Live. Now, she’s shrewdly reaping the benefits of brand loyalty.

If you want a piece of the pie—and a stellar example of cross-promotional marketing—there’s a 12 percent-off Groupon deal on Tiffany’s first book, The Last Black Unicorn. Do the right thing.

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Tags Deal, Groupon, Haddish, Lands, Tiffany

Health

Solange Knowles Cancels Afropunk Performance to Deal With Autonomic Disorder

Post author By news22
Post date December 29, 2017
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In a lengthy Instagram post, Solange Knowles has shared that she has been “quietly treating and working through an autonomic disorder” for the past five months.

“Wrote, deleted and re wrote this like 5 times…” she began the message. “However it’s so important to me for the people in South Africa, a place that has tremendous meaning to me and that has given me SO SO MUCH, to know why I won’t be performing at Afro Punk this NYE.”

The singer was days away from performing with the likes of Anderson .Paak at the Afropunk Festival in Johannesburg but pulled out last minute due to her health. Autonomic disorders affect the proper function of major organs like the heart, intestines, and bladder, though Knowles did not go into specifics about her condition, only describing the diagnosis as “complicated.”

“It been a journey that hasn’t been easy on me… Sometimes I feel cool, and other times not so cool at all,” continued Knowles. “I’m still learning so much myself, but right now, my doctors are not clearing me for such an extended lengthy flight, and doing a rigorous show right after. I can’t put into words how saddened and sorry I am that I am unable to perform for you guys this NYE, there is simply no other place I wanted to be than there with my family to bring in 2018 with you…….”

The festival, which has its roots in Brooklyn, has been held in Paris and London in the past, but this was to be its first time in Africa. Knowles promised to return to the continent and perform with Afropunk in the future.

“[…] it is so extremely important to me to connect with the people who have so closely inspired me in so many ways,” she wrote. “I can’t thank Afro Punk enough for their support, and to all of the other festivals this past summer/fall who have known about my health, kept it confidential, and gone out of their way to make me feel supported while doing these shows.”

This year, while continuing to promote her latest record, A Seat at the Table, released in September of 2016, Knowles has been making the festival rounds, playing at a number of shows including at San Francisco’s Outside Lands, New York City’s Panorama Music Festival and London’s Lovebox Festival, where she told the crowd: “I was in the hospital this morning. I was in the hospital for three days. After my show I had a serious episode and was told I shouldn’t perform.”

Forty-eight hours later, she was on the stage at Chicago’s Pitchfork Music Festival. In order to make those shows, she had gotten”out of that b—h,” she had said at the time of leaving the hospital. This time, however, she’s not taking any chances.

Knowles, who won her first Grammy this year for Best R&B Performance for “Cranes in the Sky”, shared: “As a part of the self care that I’ve tried to encourage this past year, it needs to start with myself, and I’m looking forward to doing a better job of this 2018. This past year has been one of the most fulfilling of my life… Performing this record and experiencing the energy exchange with you guys has been astounding, and I’m so excited about continuing to do the work I feel so absolutely humbled and appreciative to be doing next year. It gives me life.”

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Tags Afropunk, Autonomic, Cancels, Deal, Disorder, Knowles, Performance, Solange

Health

Here's the Deal With I.AM.GIA, Instagram's Favorite New Fashion Brand

Post author By news22
Post date November 16, 2017
No Comments on Here's the Deal With I.AM.GIA, Instagram's Favorite New Fashion Brand

The Instagram crowd’s favorite new fashion brand, I.AM.GIA, is also one of the most elusive. A section titled “Who Is Gia?” on its website simply reads: “CAN I TELL YOU A SECRET? YOU’LL NEVER KNOW.” That’s because Gia isn’t the name of the founder or designer—rather, it’s a persona that inspired (and continues to inspire) Alana Pallister to create the label. “The concept behind Gia was to create a character that every woman could embody and feel empowered by,” she tells Glamour. “Gia is a strong, independent badass who can take on the world and that is exactly how we want her to make other women feel.”

I.AM.GIA is barely six months old (it launched in mid-2017!), and it’s already a go-to for some of the most-followed fashion stars in the business: Bella Hadid, Jordyn Woods, Emily Ratajkowski… the list goes on. Scroll through Instagram on any given day, and odds are you’ll come across a very stylish individual wearing the brand’s pieces. (The tan Cobain pants, $84, and cropped Ankaa top, $54, are quite popular.) Pallister recognized the crucial role social media played in growing not only I.AM.GIA’s reach, but also the concept behind the whole endeavor. “I wanted to take away this ‘Insta famous’ facade that so many young women aspire to be. I wanted Gia to come out and tear apart those stereotypes. There is no rule book to wearing Gia. She is an advocate for going against the grain and being true to yourself. Some girls will wear a Gia piece with a pair of heels, some girls will wear a Gia piece with a combat boot—and either way is incredible.”

A big turning point for the brand was when they received a message from Bella Hadid’s stylist just four weeks into the business. “At that point we didn’t have a large following on Instagram and we didn’t have many ambassadors wearing the product,” Pallister says. “I remember reading the message and thinking, ‘This must be a joke’. I couldn’t believe it.” Lo and behold, her request for pieces to work during Haute Couture Paris Fashion Week was legitimate. Over the course of a week, she wore (and was photographed in) I.AM.GIA separates. “From that point it was a snowball effect in terms of sales because Gia had gained attention,” she says. “People within the industry were talking about her and wondering where she had come from.”

Pallister says the team doesn’t do trend research or forecasting for I.AM.GIA—rather, they design solely for what they imagine Gia is doing, where she’s going, and what’s inspiring her. “When we first launched the brand, the initial concept was to do four capsules a year,” she explains. (The first capsule came together in just four weeks, she says.) “However, once we took on the character of Gia, we realized that wouldn’t suit her lifestyle or the lifestyles of all women. Our girl is out there and she is doing so many different things, so now we create capsules monthly to keep up with her life.” The price point is meant to allow for that type of shopping: Prices start at $31 for a bodysuit, and cap out at $215 for a furry coat.

The Gia gang has grown to welcome more fashion influencers and industry up-and-comers, such as Kaia Gerber, a personal favorite of Pallister’s. “I draw a lot of inspiration from the ’90s so her mom, Cindy Crawford, has always been a muse of mine,” she says. “It was an insane moment for me to see this face of Cindy Crawford on this young incredible model who’s wearing I.AM.GIA.” As far as dream I.AM.GIA sightings go, Pallister wouldn’t hate seeing some mother-daughter outfits on the Gerbers. “I would love to see a ’90s supermodel in Gia next—Claudia Schiffer, Naomi Campbell, Cindy Crawford.” At this rate, it’s not out of the realm of possibility.

Ahead, see the one fashion brand Instagram can’t get enough of.

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Tags Brand, Deal, Fashion, Favorite, Here039s, IAMGIA, Instagram039s

Health

Winter Skin Care Concerns and How to Deal With Them

Post author By news22
Post date October 19, 2017
No Comments on Winter Skin Care Concerns and How to Deal With Them

The Winter Skin Situation: Dry Flakes

Most of the time those flakes you’re finding in your hair are just dandruff (a true dry-scalp condition expresses itself as tightness and usually happens only to people with eczema). But thanks to indoor heating, your dry scalp can get even drier in the winter, meaning it starts overcompensating by producing oil. “This can disrupt its natural barrier and allow yeast to overgrow, causing itching and flaking,” explains Melissa Piliang, M.D., a dermatologist specializing in scalp care at the Cleveland Clinic in Ohio.

Spencer C. Amonwatvorakul

Your Scalp Salvation

Skip the dry shampoo and wash your hair a little more regularly to remove the oil yeast feeds on. Try alternating between a sulfate-free shampoo and an antifungal formula containing either zinc pyrithione (the active ingredient in Head & Shoulders, $4.99). If nothing changes in two weeks, see a dermatologist for a prescription cortisone shampoo to help treat any inflammation and itching.

The Winter Skin Situation: Chapped Lips

Your lips need just as much care as the rest of your face come winter time. There are so many factors that contribute to chapped lips—all that cold air whipping around in combination with any lipstick you might be wearing can definitely dry them out and make them flaky or, worse, cracked. We’ve all been there; it’s super painful.

Your Lip Lifesaver

Moisturize your lips regularly with a lip balm like Carmex Comfort Care Lip Balm in Mixed Berry ($1.99). “Look for ingredients like colloidal oatmeal and cold-pressed antioxidant-rich fruit seed oil that help rejuvenate lips by providing long-lasting moisture,” Keith Edgett, vice president of research and development at Carmex, says. It’s also helpful to wear a scarf whenever you’re stepping out in the cold and to drink plenty of water to make sure your skin stays as hydrated as possible.

The Winter Skin Situation: Dark Spots

Yes, sunspots can pop up, even in the winter. (You should always be wearing SPF.) But this season is actually a good time to help them fade. “It’s best to treat the spots when you’re not going to be spending time outdoors, which just adds to the problem,” says Patricia Farris, M.D., a dermatologist in New Orleans. Her in-office miracle worker is the Fraxel, a series of three fractional laser treatments that erase sunspots, broken capillaries, and crinkly skin without much downtime.

Marco Tinari for Leibowitz Pictures

Your Laserless Fix

To tackle mild UV damage at home, start using retinol pads (try Peter Thomas Roth Retinol Fusion PM Overnight Resurfacing Pads, $52) two or three times a week to exfoliate your skin and help cell turnover. And remember: Load on the sunscreen following any retinol products since they make the skin extra sun-sensitive.

The Winter Skin Situation: Arm Bumps

Those chicken-skin-like tracks on the backs of your biceps are probably not pimples, so stop picking at them. The most common reason they pop up is actually thanks to a genetic condition known as keratosis pilaris (KP). It’s a buildup of keratin protein within the hair follicles, making those raised bumps.

Spencer C. Amonwatvorakul

Your Exfoliating Answer

Your inclination may be to attack these bumps with a grainy scrub, but the best way to treat them is with a chemical exfoliant, specifically a moisturizer containing 12 percent lactic acid, like AmLactin. Not only does the exfoliating acid smooth skin; it’s also a hydrating humectant that helps increase the skin’s production of healing ceramides, says Vivian Bucay, M.D., a San Antonio, Texas, dermatologist. While KP bumps are typically flesh-color, some come with accompanying redness. You can quiet the inflammation by layering a one-percent hydrocortisone cream under your chemical exfoliant.

The Winter Skin Situation: Rough and Scaly Patches

Because your elbows and knees have fewer oil glands and a slower cell turnover rate, dead skin builds up faster, meaning those areas are extra prone to dryness. To really penetrate and hydrate, apply a cream rich in urea (a humectant, that attracts water and softens skin) like Eucerin Professional Repair Extremely Dry Skin Lotion ($9.99) twice every day.

Your Smooth Solution

According to Heather Woolery-Lloyd, M.D., a Miami dermatologist, these zones also experience more friction just from all the clothes rubbing, leg crossing, and elbow resting you do all day. “This can stir up inflammation, causing hyperpigmentation, or dark spots, especially in skin of color,” she says. To calm and even out your skin, try a moisturizer like Glytone Exfoliating Body Lotion which has 17.5 percent glycolic acid to help rough areas. For more stubborn patches, dermatologists may prescribe a bleaching cream or inject a shot of cortisone: “The hyperpigmentation is usually due to thickening of the skin,” explains Dr. Woolery-Lloyd, “and the steroid works by lightening the area and thinning it out.”

The Winter Skin Situation: Parched Hands and Nails

You wash your hands a dozen times to make sure you don’t get sick. You’re wearing gloves to keep your hands from going numb. And you keep getting gel manicures because you have a million parties to go to. All smart moves, but they’re having a negative effect on your fingers. “We see this a ton—soaking hands in acetone every week or two does real damage,” says Dr. Woolery-Lloyd, who recommends doubling up on hand cream to counteract the loss of moisture thanks to the extra winter damage.

Spencer C. Amonwatvorakul

Your Hydrating Defense

First, smooth on a hand cream packed with ceramides like (CeraVe Therapeutic Hand Cream, $6.59, is a dermatologist favorite). “They form a platelike barrier to really protect the skin,” Dr. Woolery-Lloyd says. Then follow it up with a heavy cream like Aquaphor ($6.29) at night to really lock in the moisture.

The Winter Skin Situation: Razor Bumps and Ingrown Hairs

No matter the time of year, shaving always comes with nicking risks, but consider dragging a blade over skin that is too dry or, worse, cracked. Dry skin makes it that much more inevitable and painful. Not to mention it lets bacteria in your skin, giving rise to razor bumps.

Spencer C. Amonwatvorakul

Your Irritation Prevention

To reduce the possibility of bumps and ingrowns, Dr. Bucay advises using a gentle scrub (try The Body Shop Almond Milk & Honey Gently Exfoliating Cream Scrub, $24) before shaving, then use a moisturizing shave gel like Aveeno Positively Smooth ($3.97). Once your legs are baby soft, slather on that body lotion.

The Winter Skin Situation: Rough Heels

Sure, no one is looking at your feet because you’re probably wearing boots right now. And that’s a great excuse to skip your monthly pedicure. But it also means your heels may start feeling like sandpaper pretty soon. And those cracks you get in the really rough places? They do not feel good.

Mark Leibowitz

Your Pedicure Replacement

For calluses and hardened heels, Marcela Correa, a medical pedicurist in New York City, suggests soaking your feet in warm water spiked with Johnson’s Foot Soap Powder, then rubbing on a urea-enriched cream. Once skin is moisturized, buff your heels with a medium-grit foot file, like Amopé Pedi Perfect Electronic Foot File to get baby-soft feet.

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Tags Care, Concerns, Deal, Skin, winter