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What Is a Brazilian Wax Like? Everything You Need to Know


I got my first Brazilian ever at age 40. Who waits until 40 to find out what is a Brazilian wax like? Me—because until then, I thought getting a regular wax on any other part of my body was painful enough. No one had ever commented on my pubic hair, so I didn’t see a need to take my regular shaving routine any further.

Then, right before a beach vacation I booked with a friend, I did it on a whim. My plan was to request a regular bikini wax—you know, just an extra vigorous one to clean up the sides? But when my waxer asked, “Brazilian?” I weirdly heard myself replying, “Yeah, sure.” And before I knew it, everything just started happening (and there was definitely no going back).

As you may have guessed, I didn’t exactly read up on Brazilian wax tips before showing up that day. Now that I’ve ripped the bandage off, I feel like none of my friends that have been doing this for decades warned me properly about what to expect. If you’ve never dabbed in Brazilian waxes before, you can decide for yourself if you want to go for it or not. After all, pubic hair removal is a personal choice, and there’s no right or wrong method. For those that do decide to remove it all, here’s everything you need to know before going in—so you won’t walk out saying, “Why did no one tell me that?”

What is a Brazilian wax?

Think of a Brazilian wax as the next step after a bikini wax. “It removes all the hair from your bikini area: top, sides, front, and back,” says European Wax Center’s education manager Gina Petak. While some clients opt to remove every single strand, Petak says that Brazilians still cover everything from a “completely nude look” or one that leaves “a neat triangle, strip, or square on the front.” (I happened to go all out and choose the former.) Talk with your waxer about the exact style you want—and make sure to be vocal and communicative here.

Does a Brazilian wax hurt?

I’m not going to sugarcoat it: During my first Brazilian, there were moments of ripping and burning. There was also one panic-inducing moment when there was so much wax in my butt crack that I thought it was going to get sealed shut. But overall, the initial panic was worse than the actual experience.

“Waxing such a sensitive area can be uncomfortable, especially for first-timers,” concedes Petak. “However, since waxing removes the hair from the root, it makes it grow in softer and finer, resulting in each wax becoming less painful.” She recommends that you go to a reputable salon that uses high-quality wax to make the experience more comfortable. There’s also debate over what kind of wax is more comfortable; some people prefer soft wax and strips, while others recommend hard wax (without strips). Petak likes the latter, which EWC uses. “It removes hair effectively with minimal pain, while also being gentle on your skin,” she says.

How should you prepare for your appointment?

There’s honestly not much you have to do to prepare, but waxers generally give the same few tips to reduce pain: avoid the time around your period, don’t drink beforehand, and maybe take a painkiller half an hour before if you’re especially sensitive.

By far the most important step is to leave enough hair for the wax to grip and remove. “We recommend hair be at least 1/4″ long—about the size of a sprinkle,” says Petak. Stop shaving at least five days prior to your appointment to ensure your waxer has enough to work with.

What should you expect during the appointment?

On one hand, the process is pretty straightforward. Your waxer will first cleanse your bikini area with a wipe, apply wax section by section, then press your skin down and remove the hair. You might also get a soothing gel patted on afterward to soothe inflammation.



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Brazilian Women Are Throwing Elaborate C-Section Watch Parties —and Everyone’s Invited


When you think of women giving birth via Caesarean section, a big old party might not be the first thing that comes to mind—it is major abdominal surgery, after all. But a new story from the Washington Post reports that the latest maternity-related trend in Brazil features wealthy women throwing elaborate (and expensive) celebrations for their elective C-sections and inviting friends and family to watch the entire thing.

Elective C-sections, where the procedure is scheduled ahead of time, have long been popular in Brazil. The Post reports that Caeasarean births make up 55.5 percent of all deliveries in Brazil (and 84 percent in private hospitals). By comparison, the paper states that in the US that number is just 32.9 percent. Now some women are turning these births into major events and hiring “maternity planners” to plan the parties—and hospitals are starting to cater to them.

For example, there is a private hospital in São Paulo where a woman can pay 2000 reais per day (or $500) to rent out a suite that has a balcony and a mini bar, plus a living room and bathroom for guests. In the works? A new maternity ward that will have a wine cellar and a ballroom. “It’s cultural,” Marcia da Costa, the hospital’s director, told the paper. “Brazilians want to plan for everything. They don’t want to hit traffic on the way to the hospital. They want to get their nails done, get a wax, to plan it like an event.”

Mariana Casmalla had a C-section party in full makeup, complete with crystal vases filled with roses and silver trays with chocolates and cakes for her guests. “It’s a special occasion,” she told the Post. “Don’t we get dressed up for parties and special dates? It’s the same thing.” One event planner says that her clients spend around $10,000 for services like flowers, guest books, monogrammed sheets, personalized water bottles, and favors for guests.

However, the Post reports that the World Health Organization has been working for years to reduce the number of elective C-sections because they are “nearly twice as deadly for mothers than natural births and require longer recovery times for mothers and babies.”

Obviously, however women and their families should decide how they want to welcome children into the world—including privately and with little fanfare—as long as the health of all involved is the top priority. For these Brazilian women, being surrounded by people they love makes the experience that much more special. “I love it,” Bruna Viera, who spent weeks planning her scheduled birth party, told the Post. “You feel the tenderness people have for you. Many moms suffer from postpartum depression and feel isolated. Your hormones are raging. But to be surrounded by the people you love, people who saw you grow up, is extraordinary.”



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Camila Coelho Chats Lancôme Lipsticks, Brazilian Beauty, and More


There are influencers and there’s Camila Coelho. The Brazilian makeup artist turned social media star has enough followers on Instagram alone to populate her own small country. (That would be a cool 7.4 million, by the way.) But before she became famous for her jet-setting style and flawlessly painted-on lips, Coelho got her start behind a beauty counter at Macy’s, working her way up from an in-store Dior artist to the upper echelon of digital stardom.

“You’ll never see me without lipstick on,” Coelho tells Glamour. “Even at the gym or the supermarket, I’ll always blot a little color. Lipstick for me is the product and my followers know that.” That’s why it should come as no surprise that when Lancôme was looking to team up on its first-ever influencer collaboration, Coelho and lipstick were a natural fit.

Coelho worked with Lisa Eldridge, Lancôme’s creative director, to create 10 L’Absolu Rouge lipsticks that pay homage to her Brazilian roots and love of a strong lip. To celebrate the launch, which officially lands at Sephora today, we caught up with Coelho to have her answer our Big Beauty Questions—a rapid-fire assortment of things you never knew you wanted to know. Read on, then shop entire collection here.

Glamour: Why is lipstick so important to you?

Camila Coelho: Growing up, lipstick was my thing. It all started when I was six years old; my grandmother gave me a red lipstick to wear for my passport photo. My mom wanted to change it to a light pink so bad, but I kept it. Every time I’d go to visit my grandmother, she always had her hair blow-dried and lipstick on—even if she was just staying home. She’s forever been my inspiration.

Glamour: You travel around the world constantly. What city or country gives you the greatest beauty inspiration?

CC: Every different country I go to gives me a new type of inspiration. For example, when I go to New York, I feel like I can do anything I want—like go all out with a bunch of glitter on my eyes. You can really be yourself and try new things there and no one will bat an eye. In Paris I’m always inspired to be more effortless. I’ll still put makeup on but in a more minimal way. And when I’m in Brazil, I want to be more colorful and tropical.

Actually, now that I think about it, the Middle East—but particularly Dubai—inspires me the most. Women there love to put makeup on and when they go out, they go all out. All I want to do when I’m there is a strong smoky eye and nude lip.

Glamour: What about beauty do you think Brazilians do best?

CC: I always say that Brazilian women have amazing nails. We’re good with hair too, but everyone gets their nails done weekly. It’s a thing in Brazil. It doesn’t matter what they do, what their social looks like, you will always see the women there with a nice nail polish color on. The professionals do an amazing job. If you ever have a chance to go to a Brazilian nail salon, do it.

I’m the type of person who likes to try different shapes. But my go-to is more square. I’ve tried the pointy ones, which in Brazil, women don’t like. They call them “chicken nails.” There, the more classic shapes are popular—either square or round. And then for color, I love nudes and classics like white, black, and navy. This summer I wore a lot of white.

Glamour: What’s one beauty rule you absolutely swear by?

CC: Taking care of your skin first. Because if you don’t, your makeup isn’t going to look as good. You’re going to put stuff on, it’s going to melt, and it’s not going to stay on. It’s a number-one rule for me. I enjoy doing my skin care routine as much as my makeup too. It’s like a spa day. I do around seven steps every night, even when I travel, and it pays off because your skin does change when you take care of it.

Glamour: Your house is burning down! Quick: What three skin care products do you grab?

CC: An eye cream, an acid, and a hydrating serum. I can’t live without eye cream. The area around your eye is so sensitive, and if you don’t hydrate it, you get wrinkles and those creases with concealer. I also put eye cream on my lips, because the skin there is also very thin and needs hydration. As for acids, I love glycolic. I use the Neostrata Gel every other day. It helps so much with your pores, and I don’t really get any breakouts anymore. And then a hydrating serum is a must. Between traveling and always being on planes, I need it.

Glamour: What’s your go-to getting ready music?

CC: Oh my gosh, if you saw my playlist, you would die. I have everything from Brazilian country to Rihanna and Beyoncé. I like everything. Maroon 5! The only exception is really deep rock. When I’m getting ready for something big though, I’ll do more dancing songs. Beyoncé’s new album is amazing. And I’m obsessed with Cardi B.

Glamour: Your hair is gorgeous. What do you to keep it in such great shape?

CC: As a Brazilian, I have a lot of hair that’s really fine and thin. But when I moved from Brazil to Boston, I think it was a difference in the water that caused my hair to stop growing. It was becoming dehydrated, so I had to start doing a lot of deep conditioning masks. So every other day—whenever I wash my hair—I’ll do a mask. And about once a month, I’ll get a hydrating treatment at the salon. Your hair really is just like your skin. Hydration will keep it shiny and healthy.

Glamour: What is your favorite way to take a moment for yourself?

CC: Disconnecting from social media and spending time with loved ones. The time I actually feel most on vacation is when I’m home. Even if it’s just taking five hours away from my phone and not worrying about needing to post, it makes a difference.

Glamour: Screw, marry, kill: mascara, lipstick, highlighter.

CC: Oh, well, marry lipstick of course. I have to. Screw…what does that mean? Just a fling with it? I’d have to say highlighter. It makes you have amazing skin—in photos, especially. And I’ll kill mascara. It’s fine. Maybe it’s because I have naturally good lashes. But I feel like if you have a lip and good skin, you don’t need anything on your eyes.

Glamour: What’s the last Instagram rabbit hole you went down?

CC: It has literally nothing to do with what I do, but I’m really into animal videos. I’ll stay on them for hours. I’ll watch dogs, tigers—I’m obsessed with tigers. I’ll look for hashtags about cute animals or nature. Even my husband, who loves animals, is like, OK, enough.

Glamour: What’s your favorite emoji?

CC: Ha! Obviously, the lips. They’re even on the bullet of my lipsticks.

Glamour: You’ve got $20 and free roam of a drugstore. What do you buy?

CC: I’ll buy makeup remover wipes. Mascara, because it’s cheap. Oh, I can get a Snickers bar! I can’t go in a drugstore and not buy a Snickers.

Glamour: If you could change one thing about beauty perceptions on social media, what would that be?

CC: A lot of people looking at social media think everyone is perfect. We’re not. There are filters and apps that make you look better. Everything is in good light. Social media can make you forget that. It gets to you.

This interview has been edited and condensed.

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