If I found myself cringing every time some shirtless and bikini-clad contestant on Too Hot to Handle kissed, it wasn’t because of their awkward “banter” or even the fact that they were throwing away thousands of dollars for the privilege. It was undoubtedly because I watched the Netflix reality dating series deep into quarantine, where even the idea of shaking someone’s hand was already out of the question.

Despite the almost other-worldly effect this had on my viewing experience, there’s something inherently now and inevitable about this show. Centered around a group of 20-something hots, the Too Hot to Handle retreat is governed by an A.I. cone named LANA who puts the contestants through various challenges, sends them on dates, and punishes them if they fail to remain chaste: that means no kissing, no sex, and no masturbating if they want to win $100,000 at the end of the retreat. When any of the contestants breaks the rules (and yes, they do…a lot) she calls them out in front of everyone and brings the pot down based on the infraction.

“[A.I.] is literally everywhere around us. It’s kind of governing us, it’s taking over,” showrunner and executive producer Viki Kolar tells me over the phone on a group call with Jonno Richards, the show’s executive producer and managing director of Talkback, the production company behind Too Hot To Handle.

“You’re used to hearing A.I. in terms of algorithms and research and listening and advice,” Richards agrees. “It just sort of all kind of fitted together.”

However, despite the LANA of it all, there’s actually not a lot of proven psychology behind the Too Hot to Handle method of building stronger, healthier relationships by abstaining from sex…but that was never really the main point of the series. In fact, the idea for this social experiment, as Richards repeatedly calls it, started from an episode of Seinfeld called “The Bet,” where each character competes to see if they can avoid masturbating. Spoiler alert: They all fail, not unlike some of Too Hot to Handle’s contestants.

“We wanted to do something that was funny while it was a reality show,” Richards says. “You put obstacles in people’s way and push their buttons in a way that could be comedic, but at the same time are trying to help them come together through that. A sort of romantic comedy, I guess, is what we’re trying to get to.” They definitely got the comedy part down. Aside from the relationships and friendships that form between this group of players—and there is at least one couple that becomes genuinely ship-worthy—this show is just damn funny.

I don’t know if it’s the number of times the word horny was said within each episode, the blinking, judgmental robot, or the socially stunted contestants that make the show so gleefully addictive. Every single confessional with Francesca, Harry, Haley, Matthew, Sharron, Rhonda, Chloe, Kelz, Nicole, and David borders on parody, making it clear they’re at least somewhat in on the joke and it’s okay to laugh. For example, Kolar tells me that Sharron wore a brace on his leg on the flight over to Mexico just to get through security faster. “He’s that type of person that comes up with insane kind of ways of just getting through life,” she says. “I was like, ‘I love him even more.’” Shockingly, you might find yourself rooting for these people too.

Still, maybe it’s narrator Desiree Burch that sets the show apart from similar reality TV series on Netflix and beyond. The voice-over non-host who seems to serve as the audience, chatting throughout the series as if she’s next to you on the couch, is honestly a great perk in the time of social distancing. She’s not always nice about the singles, but she’s always on point.

All I can truly say with conviction is that if Netflix has been using its own algorithm and data to build the most hilarious, binge-able reality dating show, they’ve succeeded with Too Hot to Handle and should probably stop now before they truly go off the rails.

Stream Too Hot to Handle on Netflix, here.

Emily Tannenbaum is a contributing writer and weekend editor at Glamour. Follow her on Twitter.

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