H&M announced its latest designer collaboration—with Italian couturier Giambattista Valli—in a somewhat unprecedented fashion: by having Kendall Jenner wear one of the pieces from its collection to the Cannes Film Festival in May. The model gave us a taste of what we could expect from the highly anticipated collection (bold colors, feminine details, tons of tulle) then, but now H&M is letting everyone start planning their shopping strategy for November 7 by unleashing the full lookbook.
Giambattista Valli x H&M spans womens wear, menswear, and accessories. And the couture-inspired pieces run the gamut, from ruffled blouses and tiered gowns to logo hoodies and beanies. The prices are equally varied, ranging from $17.99 to $649, according to Vogue. As these releases usually go, the collection will be made available at select H&M stores globally and on the retailer’s website starting today, November 7—and it’s already going fast.
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H&M’s designer collaborations are one of the most anticipated events on the fashion calendar. The Swedish retailer will normally announce the chosen partner—past ones include Isabel Marant, Alexander Wang, Balmain, and Moschino—in the spring, then shoppers have to wait until November to shop the limited-edition pieces. But H&M is doing things a little bit differently this year, allowing people to buy a piece of the collection a mere 48 hours after the big announcement. And oh, is it big.
H&M’s designer collaboration for 2019 is with the Italian-born, Paris-based couturier Giambattista Valli. You’ve definitely seen his work on the red carpet—and on your favorite celebrities.
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He’s best known for his tulle ballgowns, as worn by superstars from Rihanna (that iconic pink tiered Grammys dress) to Kacey Musgraves (for her very first Oscars earlier this year).
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Most recently, Lily Collins wore one of his designs—a long-sleeved white dress with the high-low hemline that’s become one of his signatures—to the 2019 Met Gala.
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Like the retailer’s other designer collaborations, Giambattista Valli x H&M will drop in full in November—on the 7th, if you want to mark your calendars, online and in select stores worldwide. But on Saturday, May 25 (as in two days from now), H&M will release a selection of nine items from the collection for fans to purchase.
Most details about the collection are still under wraps. What we do know: It’ll be a mix of accessories and apparel. According to Vogue, prices start at $17.99 and go up to $649. The tag line for the collection? “Creative, cool, and couture-like.”
In a preview video for the collaboration, H&M teased a few elements from Giambattista Valli’s DNA shoppers can look forward to seeing in this capsule: colorful fabrics, full skirts, and playful embellished details. And per Vogue, a handful of celebrities—including H.E.R. and Kendall Jenner—will be wearing the pieces at the Cannes Film Festival.
“We called this project Project Love,” Valli told Vogue. “The thing that makes me most happy in life is if I can make someone happy. It’s beautiful if I can do that for a wider group of Valli girls and Valli boys.” (This marks the designer’s first menswear offering.)
Kick off your summer with a little less linen, a little more tulle by shopping the early release of Giambattista Valli x H&M on Saturday morning.
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