Kylie Jenner has long been fodder for tabloid headlines. From her lips injections to her decision to have a baby at 20, the youngest of the Jenner-Kardashian sisters takes the hits. But as Forbes reveals in latest cover feature, titled “America’s Women Billionaires,” Jenner has been too busy bringing in the cash from her makeup line, Kylie Cosmetics, to notice. In fact, the magazine estimates she’s currently pacing to be the youngest self-made billionaire ever—male or female.
“Even using a conservative multiple, and applying our standard 20 percent discount, Forbes values her company, which has since added other cosmetics like eye shadow and concealer, at nearly $800 million,” Forbes explained, importantly noting that Jenner herself maintains 100 percent ownership over all of it. By the time Jenner turns 22 years old next year, it predicts she’ll have hit the billion dollar threshold—a milestone not even Mark Zuckerberg achieved until age 23.
Given her success, it’s wild to think Jenner began Kylie Cosmetics only two years ago with a single product: the Kylie Lip Kit, which consisted of a liquid lipstick and a matching lip liner for $29. Since its launch, the company has sold more than $630 million worth of makeup. Hell, she brought in $18 million in a single day when she dropped her holiday collection in 2016.
“Social media is an amazing platform,” Jenner said of how she’s grown her business. “I have such easy access to my fans and my customers.”
What makes it all the more impressive is that she’s not the first member of the Kardashian family to launch a beauty brand. In 2012, Kim, Kourtney, and Khloe Kardashian collectively launched a brand called Khroma Beauty. However, almost immediately after the brand’s launch, it was sucked into legal controversy (among somewhat lackluster sales) and was pulled from shelves by 2013. While the other sisters have since gone on to launch fairly successful beauty products, none have even come close to Jenner’s success. (Kim’s KKW Beauty, which launched in June last year, is estimated to have brought $100 million in revenue, so far.)
Makeup isn’t the only way Jenner is raking in the dough, though. She’s also got millions coming in thanks to her near lifetime involvement on E!’s Keeping Up With The Kardashians, as well as her endorsement deals with brands like Puma and PacSun. This, Forbes says, places her entire net worth somewhere around $900 million.
Moreover, all of this hard work by a woman barely out of her teens has also made her the richest in her own household—by far. According to Time, her supermodel older sister Kendall is worth an estimated $18 million. Khloe Kardashian’s worth, it’s estimated, sits around $40 million, while Kourtney’s bank account is apparently sitting on $35 million. As for Kim, the women who without question rocketed the Kardashian-Jenner family to fame, she’s worth an estimated $350 million thanks to her television show, endorsements, mobile game, and KKW Beauty.
Truly, after following in many of her elder sister’s footsteps it appears Jenner has exemplified the saying “the student becomes the master.”
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