PHOTO: Larry Busacca/Getty Images
Last week, in the clap-back track heard round the world, Taylor Swift (allegedly) exacted year-in-the-making lyrical revenge on Kim Kardashian and Kanye West with her new single, “Look What You Made Me Do.”
The song and video are packed with subtle—and not-so-subtle—references to the couple. But in true Kim and Kanye fashion, they reacted by…not caring at all. Remember the time Amy Schumer did a slip-and-fall in front of them on the red carpet, and they completely ignored the entire thing? It’s basically that, but even icier.
According to TMZ, West is more focused on his feud with ex-BFF JAY-Z than his beef with person-he-hadn’t-heard-of-until-2009, T.Swift. Meanwhile, in Kardashian’s mind, “the whole feud ended over a year ago.” Do the math: That’s when she released the recordings that disproved Swift’s claims that she never approved the lyric’s for West’s “Famous” song—and the Internet pretty much took Kim’s side.
Kardashian celebrated the release of “Look What You Made Me Do” by tweeting a completely unrelated photo of her son the morning the song came out. Then, she blocked the snake emoji from her social media feed to avoid being spammed by Swift fans who were attempting to give Kardashian a taste of her own medicine. Still, it’s pretty clear that the Kardashian-Wests want nothing to do with the eight-year-long drama.
While Swift hasn’t officially confirmed that the song is about the rap–reality duo, the Internet is all but convinced. Everything from the album typography, which looks eerily similar to West’s Life of Pablo fonts, to the lyrics of the song that seemingly reference the “tilted stage” West used during his last tour (“I don’t like your little games / I don’t like your tilted stage / The role you made me play of the fool / No, I don’t like you.”) to the video, which makes note of the “receipts” Kardashian used to put the infamous Swift call on blast.
Even so, Kim and Kanye’s names may be underlined in red on a Taylor Swift hit-list filled with pop stars and ex-boyfriends, but it seems like they really couldn’t care less.