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Nike Is Dropping a Shoe Designed Specifically for Doctors and Nurses


Typically, when a new pair of Nike shoes is announced, there’s a big name athlete like Serena Williams or LeBron James attached. But the company’s latest design is not necessarily fitness focused, but instead targeted at “everyday heroes” like doctors, nurses, and home health aides.

According to a company press release, nurses walk an average of four to five miles and sit for only one hour during a 12-hour shift. That’s a serious amount of work for shoes to live up to. Enter the Nike Air Zoom Plus, which was created for men and women who spend a lot of time on their feet at work. “The fit, cushioning, and traction systems work together to secure the foot in all hospital conditions,” the company says.

The Nike shoes, which were tested at the OHSU Doernbecher Children’s Hospital in Portland, Oregon, are designed to be easy to take on and off, but also “comfortable for long stretches of standing and versatile enough to support the hurried movements required in emergency situations.” The sneaker is inspired by a clog (a popular footwear choice for people in the medical field, as you may have noticed at your last checkup). The Air Zoom plus is a less clunky alternative that’s also boosted with Nike’s Zoom Air heel technology typically reserved for the brand’s most high-performing athletic shoes.

The shoe pros that they are, Nike also thought about the special conditions one encounters in a hospital environment that you wouldn’t on, say, a basketball or tennis court. Since workers may encounter spills, they added a coated toe box to the shoe. Because hospital floors are smooth and can be slick, there’s a special traction pattern on the sole. And of course, they look great. Even if you don’t work in a hospital, they sound pretty fantastic—especially if your job also requires you to spend a lot of time on your feet.

The release sends a powerful message: Nurses and doctors deserve to be just as well taken care of as the world’s top athletes.



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This New Aldo Shoe Collection Is Specifically for Plus-Size Shoppers


You might know Addition Elle only through its lingerie collection with Ashley Graham, but the Canadian retailer has been dominating the plus-size apparel space since the eighties, always working to provide options to shoppers who have traditionally been underserved in fashion. And it’s still finding new ways to do that in 2019—now with shoes and handbags.

Addition Elle announced a partnership with Aldo aimed specifically at plus-size consumers looking for strappy sandals, caged heels, ankle boots, and cross-body bags that actually fit. This collaboration was inspired by consumers directly, according to Marie-Soleil Calvert, Addition Elle’s vice president of merchandising: “[Our customer] told us that she wanted fashionable footwear that fits properly and is comfortable, so we searched for a partner that would help bring our collections to the next level.” Aldo proved to be that, not just because of its knowledge of footwear trends and design but also because of the known consistency of its products in terms of quality and fit. Addition Elle brought the expertise in plus-size design and the desires of their customers. The result is a collection that addresses some of plus-size shoppers’ needs and desires from the accessories space: wider width (and, in some cases, extra-wide width), longer ankle straps, breathability (via inserts), and additional support (thanks to padded memory foam).

“Our customer wants fashion in her size,” says Calvert. “She doesn’t want to be limited to the conventional choices that she’s been given—she wants the same thing as every other woman. She asks for comfortable heels, interesting prints, bright colors, and cool styling. And that’s exactly what we’re able to offer her with this collaboration.”

In recent years some brands have expanded their footwear offerings to be more inclusive. ASOS has a selection of wide-fit shoes, Target’s A New Day offers some styles in wide width, and last year Jeffrey Campbell partnered with model La’shaunae Steward on a line of curve-friendly footwear. Still, it’s a category with a lot of room for growth.

These Aldo pieces are available exclusively at Addition Elle; pricing for footwear ranges from $45 to $100; handbags are between $35 and $60. Shop the new collection, ahead.



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