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Liah Yoo Shares Her Beauty Routine – What It Costs to Be Me


Anything that has AHAs is really great for getting rid of the build up on my elbows, or especially my legs, and my back. I do have an AHA product from Krave called Kale-lalu-yAHA ($25), but I’ll use any AHA product once a week or twice a week after getting out of the shower, and then I’ll use the Nécessaire Body Lotion ($25). For fragrance I always wear Jo Malone London Basil and Neroli ($140), I never change it.

My (mostly) low-key hair care: $654

For shampoo and conditioner I’m using the Naturelab Tokyo repair line ($14 each). I recently discovered it, and it’s been great. I tend to shed a lot, but ever since I’ve switched to these products, my hair actually falls out less. The number one product I swear by is a hair tool: the Dyson Airwrap ($499), it completely changed my hair. I used to heat style my hair a lot with curling irons and straighteners, but it does damage your hair, and I would use a hair dryer which adds another layer of damage. I’m still on the hunt for the perfect dry shampoo, but so far I’m using the IGK First Class dry shampoo and like it ($27).

I get my hair cut twice a year, and I haven’t found a salon yet in New York, but every time I go back to Korea, I go back to my hairstylist. The haircut itself is actually pretty cheap in Korea. It’s $50, which is really why I get it done there. I almost feel like you have to chop your hair to get your money’s worth in New York.

My quick morning skin care routine: $53

My skin is an ever-changing living organ, and I try to adjust my skin care products according to that. You don’t want to over-do skin care—over-wash it, over-strip your natural moisture barrier, or get too excited with AHAs, so I don’t over-exfoliate. I don’t really reach for a high percentage of active ingredients, I try to keep it gentle and mild when it comes to product choices, and I think the best way is to keep my skin hydrated and protect it with SPF.

My morning skin care routine is probably the simplest. I don’t wash my face in the morning to protect my moisture barrier. I learned talking to my dermatologist that your skin is never too dirty overnight unless you have extremely oily skin, so I just try to do a toner wash. I use Laneige Cream Skin Toner ($33), on a cotton pad, and I simply wipe it and swipe it all across my face, so my skin is clean enough, but it doesn’t need to be perfectly washed and stripped first thing in the morning. And then, with the same product, I add another layer but this time I will just pat it in. So the first step is to swipe with a cotton pad, and the second is to bring back the hydration. And then since the Cream Skin is so hydrating and nourishing—especially with the humidity level in New York, it’s enough as a moisturizer itself—I jump into using sunscreen right away. I use Krave Beauty The Beet Shield ($20), which is my own formula, and it offers SPF 50. It’s very pleasant, and works perfectly as a makeup primer, so I can actually finish my routine in the morning with just two products.

My foundation-free daytime makeup: $53

I like to be simple with makeup, especially with my face makeup. I don’t use foundation, and I’ve been foundation-free for the past two years. I started experimenting with this because Michelle Phan is a firm believer that her skin got so much better ever since she stopped using foundation. I used to have super congested acne-prone skin, and then I started cutting back, slowly but surely, from high coverage, to mid coverage, to no coverage. Then I switched to using only concealer, and surprisingly that really helped with my skin recovery process. If you have acne-prone skin, once you’re addicted to full coverage foundation, it’s kind of like a vicious cycle. You’re not really leaving your skin to recover or heal by itself, but also at the same time you want to have that boost of confidence by having that full coverage foundation. It was a really difficult journey, but at the end I’m so proud of myself for jumping into that because it really did help my skin.





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Face Fillers: Your Ultimate Guide to Treatments and Costs


Simon Ourian, M.D., whose Beverly Hills clinic Epione is particularly popular for injectables, counts lips as one of his most-requested treatments. He estimates the average cost at $2,900 to $4,900. “Fillers can be charged by units or by area,” he says. “In my practice, we charge by area to achieve the desired look each patient wants instead of limiting them to a certain amount of units per area.” That pricing model may also be due to the fact that he compounds his own formations with FDA-approved fillers. “For a more youthful, plumped appearance, I use a combination a of hydrophilic-based fillers and a non-hydrophilic formula to create a more defined appearance for areas such as the lip boarders,” he says.

Dendy Engelman, M.D. prefers a thinner, softer product made from hyaluronic acid like Juvederm Volbella for lips. In her clinic, they charge by the syringe, so based on the amount of product you need, the starting price is typically $1,000 to $1,400. (And FYI, to get the look most influencers have, it’s typically two to three syringes, if not more.)

Cheeks

Want more lifted and sculpted cheekbones? There’s filler for that. But the midface is an area where you might see a cannula more commonly used than a needle. “Cannulas are blunt-tipped thin tubes used for filler placement,” says Weiser. Because they lack the sharp tip of a needle, they’re less likely to be inserted directly into a blood vessel, causing potential complications that can be as severe as blindness. “The one drawback of the cannula is that they are not quite as precise as needles so occasionally more product volume is needed, or the result may be slightly less exact than intended,” she adds. “Many experienced providers choose to use a combination of cannula for large scale injections and than a needle for the fine and more precise aspects.”

Your dermatologist or plastic surgeon will apply or inject a local anesthetic to the treated area, create an opening with a needle, and slide the cannula in. As for the technique and cost, that depends on the result you want. “The midface loses fat and structural support from the cheekbone resulting in a flattening and shadowing of your cheek,” says Weiser. “Filler can be used along the cheekbone to a more youthful contour to your cheeks.” She estimates that this type of midface injection can cost around $1,200, and typically those getting this treatment tend to be older and have already lost volume in their cheeks due to aging. But, again, if you want the “Instagram face” look, there’s also the option to contour your cheeks, creating a sharper, lifted cheekbone instead of making your midface look fuller. Expect that to start around $650.

Temples

Temples are another area of the face that will lose fat and become hollow over time, according to Weiser. You likely won’t need too much product here, but pricing also factors in complexity of treatment. “Treating a temple hollow could cost $1,500 or more,” she says. This is one of those “no-filler filler” treatments where if done correctly, it won’t look like you’ve had any work done. Currently, this isn’t an FDA-approved use, although licensed practitioners do often use injectibles off-label (like jaw Botox for teeth grinding).

Jawline

Some patients ask for jawline filler in order to compensate for loss of bone structure over time, while others simply want to sculpt a more angular profile. Ourian cites jawline contouring as the most popular treatment in his clinic. “For a chiseled appearance, I created a calcium-based and hyaluronic acid formula,” he says, estimating the cost tends range between $3,900 to $5,900. (Note again, that this is off-label use.)





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Carina Chaz: What It Costs to Be Me


These days it’s nearly impossible to know what women are spending on the way they look. Someone with Instagram-flawless contouring might have honed her craft using the finest from the drugstore aisles, and the utterly makeup-free type might be spending thousands on laser treatments and serums. Enter our series “What It Costs to Be Me,” in which we’re asking interesting women for radical transparency.

Next up? Carina Chaz, founder of DedCool, 25, from Los Angeles. Her grand total? $3,124

New wellness trends—and let’s be real, definitions for what wellness even means—are popping up day after day, with a significant amount of companies within the category treating it as just that, a trend. Carina Chaz, the founder of DedCool, a cool unisex fragrance brand, is not one of those people.

“Wellness is a huge part of why I create and hope to inspire,” says Chaz, the youngest founder on the Barneys beauty floor. “I believe everything should be made with the utmost intention, from mental health to food. Everything plays a role in how our insides function.” With those ideas in mind, she founded DedCool as a way to create scents that not only were wearable but provided cleaner options that would still appeal to vast range of people. The fragrances within the line boast a clean bill of health, ticking the boxes on unisex, nontoxic, vegan, and cruelty-free, and all made from U.S. ingredients at her small facility in Culver City, California. It’s a nice change of pace from how typically mysterious, expensive, and male-dominated the fragrance industry can be, and a seemingly natural progression for someone who spent her childhood learning and experimenting in her family’s laboratory. (Yes, her parents are in the beauty business too.)

With the lessons of transparent, clean beauty and wellness essentially engrained in her brain as a child, Chaz has a low-maintenance, high-intention approach to everything she puts on, in, and around her body without coming off as elitist or stuffy. She invests in holistic care, supplements, and pore-busting cleansing treatments. Where she saves? “I’ve never been a gym person,” says Chaz. “I prefer hot yoga practices, hikes, and walking around my neighborhood to get blood pumping.”

My morning skin care routine: $219

I always start with eight ounces of hot water and lemon—I’m a firm believer that beauty starts from within. Next I fill the bath with about two inches of warm water to wash my face and intimate areas. The only face wash I use for my sensitive skin is Lanatura’s Hyaluronic + Lemon Peel Cleanser ($30). It’s natural, it’s cleansing, and it doesn’t strip your skin of its natural oils. Once my skin is clean and still wet, I apply Mara Universal Face Oil ($72) and let the vitamins A, B, C, D, E, and F absorb. Then I apply my favorite on-the-go product for sun protection—Josh Rosebrook Nutrient Day Cream with SPF 30 ($95), which contains zinc oxide, a natural form of sun protection. Lastly, I smear my new favorite natural deodorant, Corpus Naturals ($22) in Third Rose. I’m constantly smelling my pits throughout the day because its scent is intoxicating.

My hair maintenance: $175

When it comes to my hair, I’m pretty low-maintenance. I wash four times a week with the LaNatura Intensive Shampoo ($25) and Restorative Conditioner ($28). Both are amazingly high-quality and color-safe. When my hair is wet, I brush with the Tangle Teezer ($12). And once it’s dry, I use a hand-me-down Mason Pearson Detangler Hair Brush ($110) without boar bristles.

My makeup routine: $272

I am huge fan of beauty, but in a very minimalist way. I typically don’t wear makeup unless I have some type of public appearance. It’s not to say I don’t love and appreciate makeup; it just means I have no clue what the eff I’m doing. I love the no-makeup makeup look, so I stick to my key neutral colors and products. My foundation ranges from Vapour Organic Beauty Atmosphere Luminous Foundation ($46) to the Ere Perez Quinoa Water Foundation in Dawn ($40), both have a beautiful natural, dewy look. Then I dab RMS Master Mixer ($38) on my cheeks and eyes. I only buy multifunctional products, and don’t purchase anything that can’t fit in my travel-size makeup bag.





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Noria Morales: What It Costs to Be Me


These days it’s nearly impossible to know what women are spending on the way they look. Someone with Instagram-flawless contouring might have honed her craft using the finest from the drugstore aisles, and the utterly makeup-free type might be spending thousands on laser treatments and serums. Enter our series What It Costs to Be Me, in which we’re asking interesting women for radical transparency.

Next up? Noria Morales, senior director of design and influencer partnerships at Target, 40, New York City. Her annual total? $10,418

The first thing you might notice about Noria Morales is her hair: long, luxuriant, and shot through with silver. But while Morales consistently gets noticed for her gray hair now, it’s not something she spent much time thinking about in the process of achieving it. “It’s been a subtle evolution in my hair, so much so that I didn’t really realize it was happening until a couple of years ago,” says Morales, whose started turning gray in her midthirties. “I’m still too lazy and not fearful enough of gray hair to start coloring.” In the same let-it-be spirit, Morales tries to take a natural approach with all her beauty regimens, prioritizing overall wellness. “I’m very cognizant that my body just turned 40,” she says. “So I’m passionate about sleep, working out, and minimizing the stress and anxiety I feel.”

But natural is not the same thing as being completely laissez-faire; hair color may not rank as a necessity, but Morales invests in sanity-saving treatments like massages and nails, and little luxuries that make self-care feel less like a chore (such as fancy Italian toothpaste and a straightening iron that eliminates the need for blow-dry appointments). And there’s one category that gets a free pass, moneywise: “I spend whatever I want on exercise,” she says. “It’s better than going to a bar.”

My shower routine: $140

I shampoo twice a week with Garnier Fructis ($6) or Pantene ($7). If someone has a great shampoo for hair that is graying, please tell me! Because I still haven’t found a great one. About once or twice a month I use deep-conditioning hair masks ($3 to $4 each). I like the single-serve packets you get at drugstores, and they feel great on my hair. I wash my body with Molton Brown Sandalwood body wash ($32). The smell just makes me happy. I use this fancy sponge ($20) that I got at New London Pharmacy, but honestly it doesn’t give me as good a lather (and I love a healthy lather) as a good ol’ pouf. One to two times a week, I wash my face in the shower with Grown Alchemist’s scrub ($67), which I bought at Heyday. Otherwise I try to just use water.

My hair regimen: approximately $624

I’ve never colored my hair. I cut it once or twice year at Serge Normant in New York City with Xavier ($200), and then if I need to get a quick trim, I go anywhere in my neighborhood (approximately $100), because I can’t be spending what I spend at Serge.

Because I try to limit hair washing to two times a week, I use a lot of dry shampoo, and I love the one from Living Proof ($24). My hair texture has really changed (those frizzy grays, blech), so I can’t just wash and air-dry like the good old days. The gray that is coming in is a totally different texture, and it’s really coarse and frizzy. But I also hate blow-drying. So now I usually do my “Sade” style with a slicked-back pony-braid until it dries (which usually takes four to six hours), followed by a straightening iron the next day with my GHD straightener ($199). That thing is amazing, and my hair always looks great after I use it. I go through phases with my hair, and there was a time when I had a DryBar membership and was getting a blowout every one or two weeks—but now that I have that straightener, I very rarely do it.

My daily skin and body care: $500

I hate washing my face, but I find deep satisfaction in removing my makeup with wipes (Patchology Clean AF, $20) or oil makeup remover (Clinique Rinse-Off Eye Makeup Solvent, $20). I like seeing the dirt come off. So gross, right? Then I have a slew of different natural products that I rotate through. I don’t stick to a routine. But I do love face mists. I use Pixi’s Milky Spray ($15), which I got at Target, and Kiehl’s Cactus Flower and Tibetan Ginseng ($27) all day long because I think it makes me look fresh—like I just exercised and took a shower. I also use a serum every day. I’m currently into Dermalogica Biolumin-C serum ($87), which I follow with Kahina Giving Beauty Argan Oil ($82). If I need cream on top of that, I like Goop’s Juice Beauty daytime moisturizer ($100).





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Dr. Dendy Engelman: What It Costs to Be Me


These days it’s nearly impossible to know what women are spending on the way they look. Someone with Instagram-flawless contouring might have honed her craft using the finest from the drugstore aisles, and the utterly makeup-free type might be spending thousands on laser treatments and serums. Enter our series “What It Costs to Be Me,” in which we’re asking interesting women for radical transparency.

Next up? Dr. Dendy Engelman, celebrity dermatologist, 42, from New York City. Her grand total? $24,816

In today’s school of celebrity dermatology, Dr. Dendy Engelman is like the class valedictorian: a font of skin care knowledge, incredibly friendly, and with a cadre of extremely fabulous, extremely glowy patients ranging from Sofia Vergara to Beyoncé’s makeup artist Sir John. What we love most about Dr. Engelman—aside from the natural, your-face-but-glowier results of her treatments—is that she’s an unabashed, across-the-board beauty enthusiast. “What a shame it would be if you went into this profession and you didn’t love it,” she says. “I’ve been a beauty girl for as long as I can remember—when I was 10, my cousin and I would do ‘spa days’ where we’d sit in our bathing suits in my parents’ bathtub, applying masks and Seabreeze astringent for hours. It was the worst thing we could ever do for our skin, but we had the best time.”

So it’s not a shocker that her self-care routine is, shall we say, a touch extra: creams, masks, at-home gadgets, high-intensity workouts, infrared saunas, and of course dermatology treatments. (Some of that is gratis; when you go into the profession of dermatology, free treatments in your own office are a perk.) She sees all the experimentation as an important extension of the job. “I look at my own health and beauty routine as research,” she says. “Plus self-care is very important to my mental and physical health. I take care of my patients all day; prioritizing my health is key to being a present physician, wife, and mother, and having a skin care routine is one way I take care of myself. I not only see the positive effects on my skin, but the ritual is relaxing.”

My morning skin care routine: $379
I have a million products. If you were in my bathroom you’d be like, oh my gosh, this is absurd. It’s like a test kitchen. I have pretty normal skin—mild oiliness through the T-zone, but pretty normal overall, and I’m not particularly sensitive. I have some olive undertones and I can tan, though of course I don’t now. I grew up down South, which means I’m definitely a recovering sun-worshipper.

I’m a big fan of science-based skin care and treatments. I think eye cream is important, because the area around your eyes is 40 percent thinner than the rest of your face. It can be the first to show signs of aging. I use Valmont Prime Contour Eye Cream ($125); it’s really rich, and the hyaluronic acid in it diminishes dehydration lines and increases radiance and brightness. There’s also vitamins A, C and E, which give antioxidant protection and help to lighten undereye circles, which are the bane of my existence. I also always use an antioxidant serum—five drops of Skinceuticals CE Ferulic ($166) every morning to give my skin extra protection against the sun. ​Then I use Elizabeth Arden Prevage City Smart SPF50 ($68), which is a tinted mineral sunscreen with antioxidants like idebenone that protect your skin against both the sun and pollutants.



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What It Costs to Be Me: Elle Rowley, Founder of Solly Baby


These days it’s nearly impossible to know what women are spending on the way they look. Someone with Instagram-flawless contouring might have honed her craft using the finest from the drugstore aisles, and the utterly makeup-free type might be spending thousands on laser treatments and serums. Enter our series “What It Costs to Be Me,” in which we’re asking interesting women for radical transparency.

Next up? Elle Rowley, 33, founder of Solly Baby from Carlsbad, CA. Her annual total? $9,404.

If you’ve had a baby in the past few years—hell, if you’ve seen a baby in the past few years—you likely have at least a passing familiarity with Solly Baby. Since its founding in 2011, the line’s chic, simple organic baby wraps (and more recently, swaddles and adorable newborn layette sets) have rapidly populated baby shower registries all over the country. Founder Elle Rowley started making the wraps herself after the birth of her second child—and now, four children deep, she’s running a little empire.

And while Elle’s Instagram feed has its fair share of her gorgeous kids and life, it’s her honest, raw, and funny portrayal of the complex emotions surrounding motherhood that keeps us coming back. “As Solly Baby first started to grow, I put pressure on myself to become more ‘beautiful’ and more ‘aspirational,’” she says. “After taking about two steps down that anxiety-filled black hole I decided to reroute, and spent some time really honing in on what I genuinely care about.” For Rowley, a beauty and self-care routine means truly that—caring for herself—and her biggest wellness expenditures by far are the private life coaching calls she makes every two weeks. “Taking care of myself starting from the inside is what it’s all about,” she says. “And always quality over quantity. Simplicity is key.”

My skin care musts: $84
I’ve had a lot of fancy skin care routines that I’ve cycled through but the thing I always use at least once a day is Dr. Bronner’s Castile Peppermint Soap ($16). I use it as my body wash, my face wash, everything. I wash my face with it every morning and then put on a quick face lotion with sunscreen—currently I’m using Mario Badescu Collagen Boosting Lotion SPF 15 ($24). Then I do a spray of True Botanicals Calm Nutrient Mist ($28) before applying makeup. And always Tubby Todd’s Mama hand cream ($16). It’s all-natural and deeply hydrating without feeling sticky.

My beloved hand soap: $39
The best hand soap ever is Aesop’s Resurrection ($39). I’m crazy about the scent and their packaging is beautiful. I use hand soap more often than any other product on a daily basis, so I love having something that really makes me happy each time I use it.

My makeup and lash routine: $747
I take my time getting ready in the morning, and I don’t really deal with my makeup again throughout the day, so I invest in beauty products that are long-lasting and effective. I also get lash extensions done every other month because it cuts so much time out of my morning routine! It generally costs between $75 to $125 each time and I have two friends who have studios: one is my friend Jennilee Calkin’s in-home studio and the other is Ciao Bella Lashes in Encinitas, California.

Beyond that, I use mostly Tarte makeup. Its Amazonian Clay in Light Neutral ($39) is my favorite foundation for full coverage, and its 12-hour highlighting powders ($29) are amazing. I dust the “Stunner” shade on my cheekbones and the bridge of my nose for a subtle glow. The untinted Glossier balm ($12) is my go-to for my lips in the winter. I don’t use eye makeup when I have my eyelashes done—which is basically always—but I will occasionally use Urban Decay’s Naked Smoky palette ($25 where still sold for half off; it was discontinued!) for eyeshadow and as a soft eyeliner if I have an event. If I’m going to have an especially long day, I set my makeup with Ulta Beauty’s makeup setting spray ($10). And the Benefit POREfessional pore primer ($32) is the best primer I’ve ever used! I don’t use it every day but whenever I have an event or photoshoot it works so well.



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