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7 Beauty Pros on How They'd Spend $100 at Sephora


Walking into Sephora can feel exhilarating—and, also, completely overwhelming. With rows and rows of beauty products, it’s easy to feel a little lost. How to pick one mascara out of the 17 volumizing versions out there? Should you spring for a texturizer or dry shampoo? Decisions, decisions. It’s even trickier if you don’t necessarily need to restock your foundation or want to test the serum your BFF has been raving about; sometimes you just want to try something new (retail therapy is real). To give you some shopping inspiration, we asked top hair, makeup, and nail pros—you know, the people who live and breathe beauty products day-in and day-out—to share what they’d spend a spare $100 on at Sephora.



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The Best Australian Beauty Brands You Need to Know


Can an entire continent be trending? Because if so, Australia is having a moment. An influx of Australian beauty brands, appropriately nicknamed A-Beauty, have taken a long layover-filled flight, landed in the United States, and made their way into carefully curated beauty routines. Stateside Sephora locations recently started carrying Aussie-born brands like Dr. Roebuck’s and Go-To Skincare, while the Instagram hashtag #sandandsky has been wrested from nature photographers and is now populated by beauty influencers testing out Sand & Sky Pink Australian Clay.

Australian beauty is all about effortlessness, joy, and a celebration of the country’s unique flora and fauna. (Fun fact: More than 80 percent of Australia’s flowering plants are found nowhere else in the world.) Beauty company founders looked right in their backyards for efficacious botanicals, healing clays, and natural substitutes for harsh chemicals. Many of our favorite A-Beauty brands are all-natural and cruelty-free. Plus, much like a Down Under sunset, A-beauty packaging is often simple and colorful. As a whole, it’s a beauty experience that’s uniquely uplifting.

“The unique element of Australian beauty is driven by our culture and its people,” says Kim Devin, cofounder of Dr Roebuck’s. “Nature and wellness is at the very center of our living and being, so it’s only natural that we treat our skin care routines in the same manner. Australia is rich in nutrients, resources and powerful, indigenous ingredients, so A-Beauty really brings the power and efficacy of Aussie elements to life.”

For Devin, the A-beauty standard is “clean, natural, ‘no-fuss’ skin care.” Since the culture takes pride in healthy lifestyle choices, Aussie beauty focuses on the “glowing from within” look—whether it’s the natural flush from a morning hike or a beauty fake-out concocted with sunless tanner and face oil. And that beach-bum thing? “The messy, postbeach look is a very real trend here,” says Devin. “Overall, being healthy is synonymous with being beautiful.”

We think 2019 feels like the perfect time to inject a dose of Down Under positivity into your beauty routine. Keep scrolling for our 10 favorite beauty brands you need to know—the earth, your skin, and your attitude will all thank you.





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Rihanna's Fenty Beauty Is Launching an Inclusive Line of Concealers in 50 Shades


When Rihanna launched Fenty Beauty in 2017, she did so with 40 different shades of foundation. This inclusive debut collection—and its massive success—disrupted the beauty industry, making it clear to other makeup brands that there was a demand for a wide, diverse range of tones. Rihanna pretty much set a new standard in the space. And she’s not stopping.

Rihanna announced that Fenty Beauty will be introducing Pro Filt’r Concealers. And they’ll be even more inclusive than the brand’s initial launch, available in 50 shades to suit customers’ skin tones. Oh, and you don’t have to wait long to shop them—the drop is only 10 days away.

Giving life to hungover souls on New Year’s Day, Fenty posted a few Instagrams on January 1 to announce the launch. “New year, New #FENTYBEAUTY! ??‍♀️ We got #THECURE to your #newyearseve hangover! On January 11, we’re dropping 50 BRAND NEW shades of creamy, creaseproof, and longwearing #PROFILTRCONCEALER! Get it at fentybeauty.com, @sephora, @harveynichols, and #SephorainJCP!!”

That’s right: In less than two weeks, Fenty Beauty’s Pro Filt’r Concealers will be shoppable at FentyBeauty.com, Sephora (both in stand-alone stores and those in J.C. Penney)—and, for anyone reading this across the pond, at Harvey Nichols.

“We all got a lil’ something to cover up!” reads another Instagram from Fenty announcing the launch. “Blemishes, dark circles, bags, and even hangovers, #PROFILTRCONCEALER is #THECURE to hiding it all in a creamy formula that’s longwearing and creaseproof. Who’s ready to get it on January 11??”

Rihanna herself put up a Pro Filt’r Concealer video tutorial on Youtube, so we know exactly how to apply it when the time comes.

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The product covers; it brightens; it can even be used as highlighter (she applies it on the bridge of her nose and brow bone.) In the video, Rihanna that if you know your Pro Filt’r Foundation shade, there’s a concealer shade that corresponds—taking the guesswork out of finding the perfect shade. She also eliminated one of our pet concealer peeves: “Especially with a formula like this that dries down and matifies eventually, you expect it to start getting tacky, but this formula does not,” she says in the video.

Also dropping January 11? Fenty Beauty Pro Filt’r Setting Powder in eight translucent shades…

… plus, 10 more Pro Filt’r Foundation Shades—to match the 50 concealer shades, naturally—and great new tools to complement the products: a Powder Puff Setting Brush, Lil Precision Makeup Sponge Duo, and a Concealer Precision Brush.

Here’s to a 2019 full of Fenty—and more inclusivity in the beauty industry.

Related Stories:

My Eyeshadow Wouldn’t Last an Hour Without Fenty’s New Primer

One Year Later, This Is the Real Effect Fenty Has Had on the Beauty Industry

Fenty’s Highlighter Brush Is Rihanna’s Best Product, Don’t @ Me



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Beauty Products to Pack in Your Gym Bag, According to Fitness Pros


Asking a beauty professional—whether it’s a celebrity hairstylist, makeup artist, or Instagram influencer (hi, 2018)—for advice is always a safe bet. But dig a little deeper, and you’ll find there are plenty of other women out there who are legitimate authorities in their own right. In our column, Unlikely Experts, they’ll give real reviews and recommendations. Whether it’s surfers on the best conditioners, bikers on the best cleansers, or ballerinas on the best foot creams, it’s fair to say these women know best.

Even if you go to bed with the best of intentions, it can still be tough to wake up in the morning feeling refreshed and ready to tackle whatever spin class, vinyasa practice, or strength-training session you planned. When it’s still dark outside and just so damn cozy in your bed, motivation can be hard to come by.

But instead of relying on sheer willpower, re-focus on what’s getting in the way of your workout: Maybe you don’t want to mess up your hard-earned blowout, or you just don’t have time to shower between the gym and your 9 A.M. meeting. If that’s the case, (A) we get it, and (B) no sweat: Smart, fitness-friendly beauty products can put you on the right track—and maybe, just maybe, make all the difference between lacing up your sneakers and hitting snooze. So we asked 15 workout experts, including yogis, personal trainers, dancers, and beyond, to share the essentials that help them look as good as they feel day-in and day-out.



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Best-Selling Drugstore Beauty Products of 2018


It’s been a big year for drugstore beauty, but maybe none so more than CVS. In April, the drugstore giant announced it was doing away with photoshop in its house beauty ads; plus, it’d now be holding brands accountable to follow suit. On top of that, the drugstore chain also recently introduced in-store K-beauty boutiques, vowed to take any products with parabens, phthalates, and formaldehyde off shelves by 2019, and added cool brands like Mineral Fusion, Tigi, and CND to its full roster of stuff.

But for all the great niche finds, the top-selling beauty products at CVS this year were a ton of classic, timeless mainstays that you’ve probably been using since you were, like, 15. Scroll on through to see what drugstore beauty products we all couldn’t get enough of this year.



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The 18 Most Popular Beauty Products at Target 2018


There are a thousand reasons to love Target, but few top the list more than the retailer’s beauty aisles. Ever since the store gave its beauty section a makeover—which looks far more like a Sephora now than it does a drugstore—it’s become even harder to avoid picking up a new lipstick or face mask while just “popping in” to grab whatever you actually needed.

Not only that, Target seriously upped its beauty offerings in 2018. Its skin care selection has been especially impressive with the addition of top K-beauty brands alongside Target exclusives like Pixi by Petra and Kristin Ess hair care—and we’ve got the intel to prove it. Ahead, to help inform what to throw in your shopping cart the next time you’re on a Target run, are the store’s most popular beauty products of 2018.



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