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Sephora Just Released Minis of Their Bestsellers—and Everything's Under $25


PHOTO: Instagram / @anastasiabeverlyhills

Good news for anyone who hates commitment, or who’s never before finished a lipstick: Sephora is launching a world of mini products, meaning you can now try a slew of their best-selling items. For the rest of October, the beauty retailer is leaning into fun-sized beauty with a collection they’ve called “Mini Madness,” and everything is under $25.

Theme sound familiar? MAC also just released a collection of mini lipsticks, lip glosses and eye pigments with their Little MAC collection, whetting the collective thirst for tiny, low-stakes beauty buys ($10 each; show us the person who could say no). But where MAC opted for a range limited to the three categories’ best-sellers, Sephora is more expansive with its miniaturized, cult-favorite picks.

Among the newly shrunk options: Benefit’s Hoola Matte Bronzer, a trio of mini Anastasia Beverly Hills liquid lipsticks, a quartet of Becca Shimmering Skin Perfector Pressed Highlighters, and Drunk Elephant’s T.L.C. Sukari Babyfacial. If you don’t recognize those names, just know they’re beloved in the makeup world—as are just about all of the mini me’d picks, with the clincher that they’re actually affordable now. For some idea of how those prices normally stack up, Babyfacial typically goes for $80. Now is the time to act.

Given that beauty sales usually slow down after Labor Day, this fall’s taken a weird turn (see: Ulta’s huge fall sale; Kat Von D’s lipsticks going for $12 each). But you know, the dream of rolling around on a bed of makeup is thriving, and it’s tough to complain about that.

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