PHOTO: Stefanie Keenan/Getty Images for Full Picture

Just as Kate Middleton always changes her hair before a baby announcement, Kim Kardashian completely overhauls hers for fashion week. (Funny enough, it could also be said that Kim K follows a royal baby reveal with her own royal baby news too.) Earlier this evening on Instagram, stylist Chris Appleton posted a boomerang of Keeks getting ready for New York Fashion Week—which officially kicks off tomorrow—and in the place of her most recent signature dark, center-parted, butt-length look (i.e. “Cher Hair”), Kim’s got bright, white-blond hair.

But before you’re quick to call wig on this one, we’ve got confirmation from Appleton that this dye job is in fact a very real deal.

“Taking Kim blond was something we both talked about for a long time,” Appleton told Glamour via email. “It’s a great transition from the super long hair trend Kim started last year in Paris. We wanted a whole new vibe and platinum is such an iconic look, I knew Kim would look amazing with it.” I mean, naturally. There’s plenty of history there to support that.

But what makes this shade different from her blonds of Fashion Weeks past is the undertones. Where her first big reveal back in 2015 was more of a warm, buttery platinum, this new take is pure Targaryen—cool, silver, and so blond it’s almost white.

“Silvery white is the more modern version of platinum blond,” Appleton said. “It’s a cooler, edgier tone.” Can’t argue there considering the recent number of celebrities who have all gone peroxide blond this summer.

We’ll have to see what this edgy new Kim has in store for us this week. She’s got (at least, if she doesn’t return to Paris) seven days of lewks ahead, so we’re sure this isn’t the last we’ll be writing about it.

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