Emma: No, it’s, it’s all us. The only thing that someone else does is we hired someone to run the athlete’s account.

For awards season specifically, how might your day differ?

Emma: We’re just a little more tuned into specific people, meaning specific celebrities. So, if there’s someone that we know may be posting something that will kind of gain a lot of traction from other celebrities, we will maybe focus a little more on that.

Julie Kramer: For example, if someone’s nominated for something and we know that they’re going to be posting about it or if we think they’re going to be posting about it, we’re constantly refreshing.

Is there anyone this season in particular that you’re going to be looking out for, paying closer attention to?

Emma: Good question. I don’t know. Anybody who’s kind of, like, the next sensation or someone that the Internet’s very focused on.

Just in general, is there anyone who’s not on social or not maybe very active that you would love to see increase their presence?

Emma: We would love to see Jennifer Lawrence on Instagram. I think she would be unbelievable. Both content and comment-wise.

Julie: Especially around award season too.

Emma: She’s for sure our number one. We kind of also always fantasized about the idea of Jennifer Aniston joining just so that we could see the contrast between her and Courteney Cox because Courteney Cox is honestly excellent on social. So when she came on Instagram, which was really recently actually, she kind of just took off. So yeah, we always love to think of the idea of if Jen were to come on, how that would kind of play itself out.

Are there any celebrities or comments that you don’t cover or sort of is off the table for you?

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