Going from making music to making makeup isn’t an obvious jump, but the beauty industry is up for anything, especially when it comes in the form of a rumored Lady Gaga makeup line on the horizon. Not much is confirmed at this point, but according to Harper’s Bazaar, Lady Gaga’s company, Ate My Heart Inc., filed for the trademark to “Haus Beauty” this February, so a beauty line could be on the way from the singer.
Going by the filing, Haus Beauty could potentially bring us products in 38 different categories. This might sound familiar, because it feels like every celebrity is getting into the beauty world these days. Celebrity perfumes are nothing new (even Shawn Mendes has one at this point), but the recent trademarks go beyond that and cover so much more. Alone, Haus Beauty reserved the right to explore everything from foundation and eyebrow colors to face masks, massage oils, and self-tanner. Gwen Stefani’s recent filing to trademark P8NT also reserved 52 beauty products, while Serena Williams’ Aneres filing covers 18 beauty categories. There’s no guarantee anything will happen, but if it does, it might be coming avalanche-style.
Gaga hasn’t commented on the line so far, but comments have already started piling up inquiring about just what it could look like. “Please let your new makeup line be cruelty free with vegan options,” wrote one Instagram user, followed by a comment asking for more than 30 foundation shades. With Gaga’s dedication to inclusion, it’s just a waiting game to see what she comes up with—that is, if she runs with it at all (TBT Blue Ivy’s rumored hair care line).
Because the internet is what it is, people have already started wondering how it could stack up to the other female musician-led beauty brands out there.
But for the most part, people are psyched by the thought.
However: Some Gaga fans say they’ll believe it when they see it, especially knowing Gaga’s past.
Still, Gaga’s love for a beauty moment is well-documented. If she comes out with a lipstick you can apply while flying, we’ll talk.