Kim Kardashian Is Holding an Open Casting Call for Her Next KKW Beauty Campaign
So far, Kim Kardashian has basically been the sole marketer, seller, and promoter of her beauty line KKW Beauty. But that’s all about to change. On Tuesday, the company announced via Twitter that it will hold an open casting call for its next beauty campaign. If you’re a woman who’s 18 or older (there’s no maximum age limit) and located in the Los Angeles area, Kim wants to see you. “Calling all faces!” the announcement begins. “We are excited to announce an open casting call in the LA area for several upcoming KKW beauty campaigns.” To apply, all you have to do is send your social media information and a few makeup-free, unretouched images to the email address provided.
Kim recently launched gardenia-scented fragrances and Ultralight Beams highlighters, and has also teased upcoming lipsticks and lipliners. She’s also said that concealers are definitely in the pipeline. So who knows which products Kim plans to show off in these new, crowd-sourced campaigns—the lucky winners could be dipped head-to-toe in some totally new product for a shoot similar to the one she released for her highlighters.
The fact that she explicitly called out that there’s no age cap for the shoot is especially intriguing, given the ongoing conversations happening lately around ageism in the beauty industry. But not everyone is thrilled with the posting. Some fans called out the fact the casting is aimed only at women in the post’s comments. “There would be a lot of men who are in the beauty world who would love to do this,” one user said. “@jamescharles deserved the right to try ok bye,” another commented, referring to James Charles, a YouTube beauty guru, CoverGirl representative, and noted Kardashian stan.
Earlier this year Kim also put out a call to beauty fans to apply to be part of her glam squad via her new reality TV show Glam Masters. But instead of asking for models, Kim’s casting announcement asked for beauty bloggers and makeup artists to apply. And clearly, she found a good batch, because the show dropped a glitzy trailer last week and is set to hit the air on February 28. Perhaps one of the new KKW models will pull double duty as a model for the show?
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