Serena Williams opened her Wimbledon 2019 championships yesterday with a straight-set victory over Giulia Gatto-Monticone (and while Kate Middleton cheered from the stands). And, as usual, the tennis champion came dressed in an incredible custom lookâand much like her French Open design, this one also carried a clever hidden message.
Keeping with Wimbledon rules and traditions, Williams’ sweater-knit Nike dress was all white. She made it her on, though, with very on-trend cutouts. But really, it’s all about the accessory that she added to the outfit: a gold brooch pin in the shape of the famous Nike swoosh.
It’s been nicknamed “the Broosh,” and according to a Nike release, it was inspired by “decorative jewelry from past generations.”
“I also wanted her to feel like it was something her grandmother could have worn, but of course give it a modern spin and make it just right for Serena,” Abby Swancutt, Global Design Director for NikeCourt, said.
The “Broosh” is made from 34 Swarovski crystals. That number is significant: Williams was 34 the last time she won Wimbledon, in 2016.
