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Everlane Is Launching a New Video Series—and the First Episode Stars Gloria Steinem

Everlane is a fashion brand driven by values. Every item is ethically sourced, and, through its 100% Human collection, it has raised over $500,000 for organizations like the ACLU, Equality Now, and The Human Rights Campaign. Now it’s using its platform to promote activism and activists through a new video series—and it’s kicking it off with none other than living legend Gloria Steinem.

On May 7 Everlane debuts Human Heroes, which showcases leaders who “have dedicated their lives to empowering their communities and making a difference” through filmed interviews. The first episode focuses on Steinem, with her talking to the brand about how the women’s movement has evolved, what she sees in the next generation, and her perfect response to people who call her something not-too-kind.

Check out the first episode in full.

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“Defending human rights has been core to our mission of Radical Transparency from the very beginning,” Alex Spunt, head of creative at Everlane, tells Glamour. “The Human Heroes series is our way of highlighting individuals who fight for those rights every single day—and Gloria Steinem is the ultimate Human Hero. For over 50 years she’s fought on behalf of disempowered and disenfranchised women all over the globe and even now, at 84 years old, she still uses her voice to educate and inspire every day.”

In the inaugural Human Heroes clip, Steinem explains that, even as the women’s movement has evolved, one tenet remains true: “Feminism includes all women, or it’s not feminism.” She also talks about how seeing “legions of young feminists out there” has been inspiring to her: “I think I can bring hope to [young feminists] because I remember when it was worse, and they bring anger and energy to me, so it’s a great trade,” Steinem says, before adding that she doesn’t want to offer them advice—rather, she prefers to listen to their needs, then ask how she can help. “We’re better together, right?”

Spunt says that Everlane will continue to work on campaigns like 100% Human to fund-raise for organizations it supports, as well as grow the Human Heroes series as a way to spotlight activists at every level. “As Gloria points out in the video, we’re seeing more activism today than we ever have—and she would know,” she explains. “I think we’re going to see this engagement continue. The hope is that people will demand higher standards from more and more industries, including fashion. We’ll certainly continue to hold ourselves accountable, and stand up for our values and beliefs however we can.”

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Jane Fonda and Gloria Steinem Talk Race, Sexual Harassment, and Harvey Weinstein

Feminist legends Jane Fonda and Gloria Steinem appeared on MSNBC Wednesday, and as to be expected, the icons had plenty of thoughts on the ongoing Harvey Weinstein scandal. The women stopped by All in With Chris Hayes as representatives of the Women’s Media Center—a progressive, nonpartisan, nonprofit organization that they co-founded with Robin Morgan in 2005 to raise the visibility of women and girls in the media—and discussed the dozens of women who have come forward with allegations of sexual harassment and assault against the former Hollywood powerhouse.

“It feels like something has shifted,” Fonda said. “It’s too bad that it’s probably because so many of the women that were assaulted by Harvey Weinstein are famous and white and everybody knows them. This has been going on a long time to black women and other women of color and it doesn’t get out quite the same.”

Fonda added that the women who have come forward have made a big difference, and she hopes that it will cause a “domino effect” that will spread to other industries.

Steinem built upon Fonda’s point, saying that more women speaking out has potential to change attitudes about these types of crimes and cause society to reevaluate a previous (lack of) response.

“If you steal money, you probably get arrested and convicted, because everybody says stealing is wrong,” Steinem said. “But if you do something that is very sexist or racist, because there still is a critical mass of bias in this country, it takes more cumulative instances for it to be recognized. So we have reached a tipping point, I think.”

“The important thing to remember is that it’s about power and the idea that you have to dominate to be sexual,” Steinem added. “That’s the fundamental problem.”

Fonda then added that the Weinstein revelations have focused on a lot of high-profile women in a widely-talked about industry—but this is not the same experience for millions of women across numerous professions in the U.S.

“Twelve million people in the United States work in restaurants. Most of them are women,” she said. “They’re often young—but not always—but they survive on tips, which means that they have to put up with a lot.”

Host Chris Hayes chimed in, adding that in the service industry, the customer acts as the boss and restaurant workers will have to “grimace through an inappropriate comment.” Fonda seconded this idea, saying if a woman doesn’t “look smiley with a low-cut, tight dress” it could work against her.

“You’re not being paid a living wage so you depend on your tips,” she continued. “This often is the first job, right? So for these young women it becomes the norm: ‘Nothing can be as horrible afterward as what was done to me in restaurants, so it must be this is just the way life is.’”

As the interview concluded, the discussion turned to Republicans who have criticized the Democratic party and said they have not been tough enough on Weinstein (who had donated to a number of political campaigns). However, Fonda and Steinem countered that the GOP has no grounds to offer such criticisms, considering the reaction to sexual harassment allegations against men like Roger Ailes, Bill O’Reilly, and even Donald Trump.

“That we have a president who profiteered off of beauty contests is absurd in itself,” Steinem said, adding, “In addition to the fact that he is a self-confessed harasser.”

You can watch the full interview below.

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